Business and tech leaders are bullish on their 2025 budgets. How should they spend to drive the greatest business impact? We dive deep into our recommendations this week with VP, Group Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan. https://forr.com/4fDShms
Forrester
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Cambridge, MA 336,921 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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https://www.forrester.com
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Updates
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Today, tech leaders are under tremendous pressure to scale the demands of their business. They need to create a high performing IT organization to do that. To build a high performing organization, tech leaders need to use the latest AI technologies. Join our LinkedIn Live next week for a conversation with Chuck Gahun and Mike Gualtieri, moderated by Matthew Guarini. They'll give a preview of our upcoming #ForrTech North America event and explain the role of data and AI in high-performance IT. RSVP here to get a reminder when we go live! ⤵
Technology & Innovation Summit Preview: AI’s Role In High-Performance IT
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As we gear up for 2025, budget optimism is rising despite challenges like high interest rates and tight labor markets. Check out the data from Forrester’s 2025 budget planning guides. See where budgets are headed for ✔️alignment ✔️trust ✔️governance ✔️AI ✔️and tech stacks. https://forr.com/3SynrSg
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CX quality scores across industries have fallen to new lows. How can companies turn things around? Listen to our latest What It Means episode with David Truog and Pete Jacques, Ph.D. to hear what's behind the CX decline. https://forr.com/3SBXiSr
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Leaders are charging ahead with bullish budget plans, but the challenge lies in turbocharging efficiencies. Get the scoop on our 2025 budget planning benchmarks! 1️⃣ See where 2025 budgets are being beefed up. 2️⃣ Learn which divestments impact CX and tech. 3️⃣ Discover top areas for 2025 budget experimentation. https://forr.com/4fqBMdc
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Blinded by shiny objects? Invest in the right emerging technology for the right reasons and create a path for generative AI. Read the guide to learn how. https://forr.com/4fjhzpA
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Is poor alignment impacting your revenue performance? 👉 Check out our guide to learn how the Forrester Opportunity Lifecycle helps B2B marketing leaders transform revenue by aligning teams on customer value at every lifecycle stage. ✔️ Uncover the impact of revenue obsession on teams. ✔️ Unleash the power of customer value for revenue transformation. ✔️ Explore three ways it changes how B2B marketing work is done. https://forr.com/4doTtb5
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Organizations that fail to adapt quickly to changing market demands often fall behind their competitors. Want to learn how organizations can unleash the potential of knowledge management and genAI? Register for our #ForrTech North America event where we'll cover this and other related topics. https://forr.com/4cW865v
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Is AI adding to or alleviating the burnout employees are facing? VP and Principal Analyst J. P. Gownder and Senior Analyst Jonathan-Newell Roberts tackle this timely question in this week's What It Means. Listen to the full episode here: https://forr.com/4delemO
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We 💚 our interns! Happy #NationalInternDay to our talented interns! We're so grateful for your hard work and the new perspectives you bring to Forrester.