Franklyn

We’re looking for an exceptional Design Director to join our studio. Know this person? Are this person? We want to hear from you slash them. If you’re interested in working on a range of branding projects for some superb clients alongside some super humans, we have all of those things waiting for you. Full job description at the link the link below, but the short version is this: - You have 6+ years of agency experience - You have 2+ years managing a team - You are an exceptional creative talent - You are a warm, positive, lovely human who works well with others - More bullet points at the full job description https://lnkd.in/g-dHfa_D

We were thrilled to help our friends at Waltz Health, a company reimagining the status quo of healthcare, build their brand from the ground up. Led by a team of industry experts, Waltz's first dance is a smarter prescription marketplace aimed to fix the high costs and broken experiences that define the pharmaceutical supply chain. They've introduced a new platform for pricing and reimbursing prescriptions, making it easier for the rest of us to buy our medicine at the lowest cost. When the Waltz crew asked Franklyn to build an accessible, future-facing brand that can flex and grow as they do, we happily obliged. From the strategy, naming, visual brand, photography, and website (with our partners at New Media Campaigns) — we brought their vision of a more affordable healthcare future to life. We also provided easy-to-use guidelines their team could deploy, update and expand on, allowing us the opportunity to touch all aspects of their endeavor. Thank you to the entire Waltz Health team for bringing us along on this journey, we can't wait to see where you go next. You can view our full case study here: https://franklyn.co/waltz Learn more at the Waltz site here: https://waltzhealth.com/

Some Like it Hot • New logo and identity for Framework by Franklyn — 🧑💼 ABOUT THE CLIENT Framework is a new brick and mortar wellness sauna and cold plunge company. Started by ex Uber-VP Allen Penn, Framework looks to distinguish itself in a competitive marketplace by leveraging the science-backed health benefits of traditional Nordic sauna and cold exposure. While single visits are allowed, their emphasis is on subscription memberships. • 🦸 FROM FRANKLYN “Highlighting the radical simplicity of contrast therapy’s fundamental elements—hot air and cold water—the brand employs immersive, temperature-inspired gradients that bring the experience to life.” • 🧑💻 BRAND NEW’S REACTION by Adam Fromme I appreciate where this is going. This is an interesting subset of the health and fitness space—which means there is a lot to navigate—and there is a lot of good work here. I do wish the “science-backed” point of distinction was felt more throughout the identity. Perhaps that could help direct more of the design decisions. But with gradients like theirs, it is hard to complain. Their future looks hot. — #reviewed #branding #identity #2024 #brandnewbyucllc #new #health #gradients #icon #iconset #sansserif #spa Link: https://lnkd.in/gdUQDU54

Closing out the most successful year of their 250 year history, Christie's came to us looking for an annual report worthy of the art it showcased. As design nerds and lovers of printed matter, the task was a refreshing return to our roots in an increasingly digital landscape. And this exercise in visual restraint provided a break from the bold brand building we often undertake. If you weren’t one of the lucky HNWIs that received one of these in the mail, check it out here: https://lnkd.in/eQMMyhWz

Thoughtful piece on the breadth of co-working branding out in the world today. Thanks for the shout TBI and superb work by Anagram, Rice, High Tide and Ali Hanson 😘

🔥❄️New Work ❄️🔥 Framework is a new brick and mortar wellness concept built around the health benefits of contrast therapy. Inspired by his own journey of rejuvenation after a fast-paced career in tech, Framework’s founder sought to create a brand that cuts through the noise of fitness trends and elevates the simple practice of traditional Nordic sauna and cold plunge from a one-off treatment into a routine practice. Highlighting the radical simplicity of contrast therapy’s fundamental elements—hot air and cold water—the brand employs immersive, temperature-inspired gradients that bring the experience to life. The brand strikes a balance between approachability and intellect, creating an inviting environment that communicates the science behind sauna in a simple and straightforward way. Gonna make you sweat: https://lnkd.in/drnUn-2D

One of our favorite past projects, meet the Path chair by Humanscale, designed by Todd Bracher. We had the pleasure of helping craft the identity and launch for one of the most sustainable chairs on the planet. Case study for your enjoyment, right here... https://lnkd.in/ddVVHWrm #allgreeneverything

Building on their already rich legacy of entrepreneurship, The Pritzker Organization came to us to brand their latest venture. Launching a self-funded venture capital firm amidst a contracted capital market, the family knew that it would need a distinctive brand to compete for the attention of top tech founders. Inspired by a Buddhist parable about continuous learning, the name 53 Stations was chosen to convey humility and an awareness that success in business is a journey, not an endpoint. We developed the brand around a dynamic logo mark representing the path followed by their portfolio companies from startup to success. Drawn within the iconic red square of its parent brand, the logo references the family’s past while setting the stage for the future. A big thank you to Jason Pritzker, Kelly Goldstein and Kevin King for the partnership and trust! Case study here, for your enjoyment: https://lnkd.in/g6A2aWwb

“We were going for Hèrmes with a Wendy’s Twitter handle — Franklyn nailed it.” Some wise and wise-cracking words from our friends at Ivy Coach, the college counseling service that wants to make your kids weird (and get them into school!) Our #branding and #website #design work here: https://www.ivycoach.com/ We’re thrilled to see them out in the world, full case study coming soon – and #development from our friends at NMC 😘