Unlock Health

At Unlock Health, we believe you can’t overstate the power of integration. Today we unveil the evolution of our brand, a new chapter in the Unlock story that celebrates the unity of our team and the singular value we deliver for our clients. By connecting the dots between marketing, technology, and managed care to deliver real ROI, we’re providing the answer to one of the biggest unmet needs in healthcare organizations with One solution. Learn how we’re taking the guesswork out of growth at the link.

Join us Wednesday, September 11 at 2 PM CDT for an exclusive 1-hour webinar featuring Nathan (N8) Kaufman, one of the most respected names in healthcare strategy. His innovative approach combines humor with actionable insights, making this session around healthcare strategy and Surviving the Epidemic of Administrative Harm, both engaging and immensely valuable. Reserve your spot today! https://lnkd.in/gfquFpnR #UnlockHealth #HealthcareStrategy #healthcareInnovation #ManagedCare #RevenueStrategy

Want to stay connected to the trends driving healthcare marketing forward but short on time? Subscribe to The Link to get insights delivered to your inbox twice monthly! The Link is an integrated marketing and media-focused newsletter connecting you to the research, real-world examples, and best practices you need to be a more efficient and effective healthcare marketer. Here’s what you can expect in each issue: - Practical Tips: Learn from real-world marketing successes and shortcomings to enhance your strategies. - Inspiration: Get inspired by standout campaigns that set new standards in creativity and effectiveness. - Research-Backed Insights: Strengthen your marketing efforts with data-driven analysis and insights. Join the community of marketers who rely on The Link for healthcare insights. Subscribe today: https://bit.ly/3WVCrMs

When insurance deductibles more than double, it’s no wonder patients struggle to pay their medical bills. The downstream effect doesn’t just squeeze patients — it spells insolvency for the critical healthcare organizations our communities depend on to stay well. Mounting medical debt is the product of policy and lopsided payor leverage, and it unfairly puts hospitals against the population they are mission-bound to serve. On our blog, we examine how hospitals have been forced into the role of debt collector just to remain viable. Read more here: https://lnkd.in/g-qte3D6

What can healthcare marketers learn about crisis communications from Whataburger? When Hurricane Beryl knocked out power throughout Houston last month, the burger chain became a more reliable source of outage information than the city’s energy provider. The utility’s poor communications underscore the importance of having a crisis comms plan to ensure prompt, effective responses and maintain trust during emergencies. Get the full story, plus tips to bolster your crisis plan on our blog: https://lnkd.in/ekR2cZN8

Join our CEO, Brandon Edwards, and a panel of PR experts discuss leveraging analytics for strategic communications in The Future of PR: Emerging Trends and Changing Landscape, an insightful webinar with Aicorespot. Here’s what you can expect to learn: - Explore how AI is creating efficiencies that allow PR pros to focus on strategic tasks. - Discover how the rise of video will change PR strategies in the coming year. - Learn how to integrate new tools and create engaging content for PR campaigns. 🗓 Date: August 23, 2024 🕒 Time: 8:45 am CST Don't miss out on this opportunity! Register now to secure your spot: https://lnkd.in/geuY4DFz #Healthcare #DataDriven #Innovation #UnlockHealth #Webinar #HealthcareLeadership

As we continue to deliver on our vision to be a single-source growth partner for healthcare providers, we are excited to announce that we’ve made three strategic hires to help lead clients into the fast-changing future: Matthew Russell as GM of Performance Marketing Ben Fuqua as Group Lead and SVP of Business Analytics Brian Parrish as Head of Growth for Integrated Marketing These new leaders help us expand our strategic capabilities, enhance business operations, and drive sustainable growth for our clients. Please join us in welcoming Matt, Ben, and Brian to the team. https://lnkd.in/eU4RiYnm

By uniting the brightest minds in the industry, we’re transforming the landscape of healthcare marketing. Interested in joining an exceptional team? Check out our open positions: https://lnkd.in/gEK9sSp9 #CareersAtUnlockHealth #UnlockHealth #HealthcareMarketing #HealthTech #DigitalHealth #Recruitment #JoinOurTeam

U.S. hospitals and health systems have been painted as the villain of high healthcare costs, but much of that perception is due to a deeply flawed but widely cited report. The RAND hospital price transparency report has been used by payors and policymakers to batter hospitals, but its data is misleading. Unlock Health spoke to healthcare strategic advisor Nathan (N8) Kaufman about his investigation of the report’s factual errors and the harmful impacts it’s having on healthcare policies and providers. Read our blog for the full story: https://lnkd.in/gRWhuher

Did you know insurance companies could be wrong 8️⃣ 2️⃣ % of the time? That’s the rate at which prior authorization denials are overturned when appealed, according to recent research. Unfortunately, only 11% of the 2 million prior authorizations payors deny are appealed, meaning the vast majority of patients end up delaying or abandoning critical care they are entitled to. On our blog, we dive into the details of the prior authorization machine that is harming patients and providers alike, doing major damage to the doctor-patient relationship. Read more here: https://lnkd.in/gRJjReh4