GroupM

GroupM

Advertising Services

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About us

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Website
http://www.groupm.com/?utm_source=linkedin
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York
Type
Public Company
Founded
2003
Specialties
Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home

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  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    Persil's private Craig David rave was a sudsy success! 🧼🎶 Last week, Goat brought together influencers to celebrate Persil's new 15-minute fast wash detergent in the most epic way possible — with a Craig David rave! The event was packed with smart washing machines, plenty of Persil products, and rave-ready sunglasses. But the real highlight? Craig David himself, spinning tunes that had everyone dancing the night away!

    View organization page for The Goat Agency, graphic
    The Goat Agency

    125,414 followers

    Wash Rave Rinse Repeat 🫧😎 A collab you never knew you needed but will now never forget! Last week we held a private Craig David rave for influencers to promote our client Persils latest product... Our client needed us to help create buzz around their new 15 minute fast wash detergent and we knew exactly how - enter Craig David. The event had smart washing machines, products galore, rave sunglasses (obvs) and a LOT of dancing to our fave Craigy! Who knew washing could be so fun (Persil did 😉) #InfluencerMarketing #SocialMediaMarketing #CraigDavid #Persil

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    This summer has been all about getting active and engaging with sporting events. From the Euros to Wimbledon, and now the Olympics and Paralympics, sports have captured our hearts and screens. 🎾 Dom Hyams, Global Client Director at Purple Goat Agency, part of the GroupM network, shares his highlights of the summer of sport so far. From being in Paris for the opening weekend of the Olympics, to seeing Channel 4's Paralympic campaign ad go live, which Dom and the PG Team worked so hard on. Read his full comment in Campaign UK 🔗 https://lnkd.in/e4M9k9SF What’s been your highlight of the summer of sport so far? - #Olympics #Paralympics #GroupMUK

    • Image of a white man with a beard. He is wearing a flat cap, black shirt, and his hands are together. He is looking straight at the camera with a neutral expression and is sat in a powered wheelchair.
  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    Anker Charges Up Brand Awareness with First-Ever US TV Campaign ⚡ Looking to make a splash in a crowded market? Take a page from Anker's playbook! The global leader in charging technology recently took a bold step by launching their first-ever US television campaign to introduce their new Nano Series. The result? A powerful surge in brand awareness and consideration. GroupM's Advanced TV solution and teams blended strategic targeting, premium ad placement and data-drive optimization to deliver exceptional results for Anker. · 7M+ households reached · 97% average video completion rate · Significant lifts in product awareness, key message recall, and brand recommendation

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    Within GroupM's first year of its global partnership with SeenThis, over 230 tonnes of CO2e have been avoided. That’s equivalent to:      📱 Charging 15.3m smartphones   🚗 Driving 954k km in a car   🏠 Electricity use for 46 homes in a year       The technology, which is now available to all GroupM clients and fully integrated into our carbon calculator, enables users to manage and minimize carbon emissions while boosting the performance of their display advertising campaigns.       Learn more here: https://bit.ly/3ya68A4

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    Wavemaker is expanding its relationship with L'Oréal, securing the EMEA media account for the beauty giant's International Distribution division! The three-year contract, which builds on the agency's existing MENA partnership with the global beauty giant, underscores Wavemaker's ability to deliver integrated, data-driven solutions that drive growth for the world's third-largest advertiser. #GroupMEMEA

    View organization page for Wavemaker, graphic
    Wavemaker

    285,243 followers

    L'Oréal International Distribution (LID) selects Wavemaker as its EMEA strategic partner for media buying and planning 🙌 The decision follows a six-month competitive process, called to consolidate the media activity for LID into one trusted, strategic partner and includes its Amazon activity. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world. Toby Jenner, Global CEO, Wavemaker, and Global President, GroupM Clients, comments: “Our ability to attract and retain L’Oréal, the world’s third largest advertiser, makes me extremely proud. Our ability to operate as a cohesive and collaborative extension of their own team makes all the difference for this relationship. We’re looking forward to working closely with the LID team to further accelerate their global growth.” Julie HOAREAU, Global Chief Digital & Marketing Officer L’Oréal International Distribution added: “We are delighted to be partnering with Wavemaker global team to support the rapid growth of the LID business. We were looking to simplify and centralise our operation with a partner who could show agility, expertise, and team spirit. We very much appreciated Wavemaker’s enthusiasm, proposals, responsiveness, and creativity. What made them stand out from the competition was their creativity and the chemistry we felt with them as people.” Read the full news in Campaign UK https://lnkd.in/gBy994aC

    L’Oréal International Distribution selects EMEA media agency

    L’Oréal International Distribution selects EMEA media agency

    campaignlive.co.uk

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    By spotlighting the fans who cheer on their heroes from afar, British Gas and T&Pm show us that the love of sport transcends borders. The campaign flips the script on traditional sports advertising, shifting the focus from elite athletes to everyday fans cheering on Team GB and ParalympicsGB from the comfort of their homes. ⤵️

    View organization page for WPP, graphic
    WPP

    512,124 followers

    From superstar cameos to celebrating the everyday heroes cheering Team GB on, T&Pm and British Gas captured the energy and emotion that makes The Olympic Games unforgettable. Featuring cameos from athletic superstars like Tom Daley, Katarina Johnson-Thompson and Alfie Hewett, the key film captures the genuine excitement and national pride that unite fans across the UK. Want more Olympic-level creativity? Find out more about the extraordinary campaigns delivered by WPP agencies for the #Paris2024 Olympics 👉 https://ow.ly/u22750SL8zV

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    Let's 'taco-bout' a big win! Wavemaker has been chosen to handle the integrated media mandate for Taco Bell India, part of the globally recognized fast-food chain. 🌮 This strategic partnership will focus on boosting Taco Bell's brand visibility and establishing it as a leader in India's fast-growing fast-food landscape. ⤵️ #GroupMIndia

    View organization page for Wavemaker, graphic
    Wavemaker

    285,243 followers

    We've got some good news to taco about! 🌮 Wavemaker India has won the integrated media mandate for Taco Bell India (Burman Hospitality) 🎊 The new partnership serves its first campaign this month with the release of a tasty value-driven campaign called ‘Loaded with more’ 🙌🏽 Kunal Malhotra, Chief Marketing Officer Taco Bell said in a GroupM press release: “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication." Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker India says: “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for. Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell”. Full press release here: https://lnkd.in/etQY9rUC #newbusiness #wavemaker #positiveprovocation #GroupM

  • View organization page for GroupM, graphic
    GroupM

    595,636 followers

    The Paris 2024 Olympic and Paralympic Games offer an unparalleled platform for showcasing creativity and innovation and we're proud to be partnering with some of our largest clients. This summer, join us in celebrating the extraordinary campaigns delivered by WPP agencies worldwide. Discover some of the remarkable work already in motion: https://ow.ly/u22750SL8zV

    View organization page for WPP, graphic
    WPP

    512,124 followers

    Let the Games begin 🇫🇷✨ The Paris 2024 Olympic and Paralympic Games offer an unparalleled platform for showcasing creativity and innovation and we're proud to be partnering with some of our largest clients. This summer, join us in celebrating the extraordinary campaigns delivered by WPP agencies worldwide 👉 https://ow.ly/u22750SL8zV #Paris2024 with GroupM, VML, Grey, Hogarth, AKQA, T&Pm, WPP Open X, Ogilvy and EssenceMediacom

    WPP at the Paris 2024 Olympic Games | WPP

    WPP at the Paris 2024 Olympic Games | WPP

    wpp.com

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