Craft & Creativity fueled by strategy. Get an inside look at the innovative thinking that’s driving Hook: https://lnkd.in/exCevnTT Tim Harkins, Chris W., Mikell Fine Iles, Izabela Hatfield, Bonnie Charette, Ryan Michlitsch, Nick Watts, Martin Slomka
Hook
Advertising Services
Ann Arbor, Michigan 11,877 followers
We make great ads, content and apps for the internet.
About us
Hook is a Creative Production Agency. With an emphasis on in-house and hands-on production, we develop world-class creative campaigns, content, and experiences for industry-leading brands such as: Google, YouTube, Nike, and NASA. We understand that our work gets better, faster, when the people leading it are deeply involved in its craft and creation - So we build teams with individuals at all levels, and from all backgrounds, individuals who are driven to make as much as they can with their own hands. And while the success of our work is critical, we believe what’s most important are the people who do it and the experience they have along the way. We want clients to think of us as the most trusted agency they’ve ever worked with, and we want everyone at Hook to feel this is the best job they’ve had yet.
- Website
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http://byhook.com/
External link for Hook
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Ann Arbor, Michigan
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Creative Development, Interactive Design & Production, growth marketing, Augmented Reality, and Display media
Locations
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Primary
106 N 4th Ave
Ann Arbor, Michigan 48104, US
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10000 Washington Blvd
Culver City, California 90232, US
Employees at Hook
Updates
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When it comes to #WFH and #RTO, the industry-wide debate continues. But we’re firmly committed to performance over presence with our decision to remain remote-first. As our People Ops Director Cara Schaeffer, SHRM - SCP Schaeffer shared with Richard Draycott and The Drum: Our “work from wherever” approach is one of the reasons we’ve been able to attract the incredible talent we have—and keep them. https://lnkd.in/ebbAuy84 As she notes: The companies that take a holistic approach to ensuring the wellbeing of their people are the ones making it work, creating a culture that thrives on employees being able to balance life and work on their own terms. Cara, we couldn’t agree more. PS: We’re hiring! https://lnkd.in/eNJS7Tt7 #remotework
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Are you concerned that in an AI future, the robots may not be allies to diversity? If you want to create a world where the algorithms are actually inclusive—for business, communications and beyond—you can vote to elevate the conversation at SWSX 2025! https://lnkd.in/etVY7TMM The proposed #SXSW panel featuring Hook’s design director Paul LaFleur, Kate Wolff 🏳️🌈 🐺, Leanna Garfield, and Jason Alan Snyder will explore how humans remain arbiters of taste and authenticity when aligning queer communities and marginalized groups with new tech platforms. Learn how to create more representative outputs from #AI by helping them bring the discussion to SXSW through community voting, which opens today! Anyone can sign up for a SXSW ID account and vote for sessions they find interesting. Public voting runs through August 18th and plays a crucial role in determining 2025 programming. Cast your vote today to help create a more representative landscape, bringing emotional intelligence to a world where artificial intelligence is on the rise. Lupine Creative, Do the WeRQ, GLAAD, Momentum Worldwide
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We celebrated two Silvers at the inaugural Collision Awards last night 🏆 https://lnkd.in/eBt9fZyy Ecstatic that our work for Amazon Amp and Google Tap-to-Pay Doodles is being honored as some of the top animation & motion design work in the industry. Congrats to our amazing team and partners 👏
Winners Gallery
https://collisionawards.com
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Is Goldman Sachs’s “AI is all hype” claim true? Here’s what our Chief AI Officer Nick Watts thinks: “We're an agency with creativity at our core - who saw enough value in AI to appoint a chief Al officer, but even we don't believe the agency of the future will be powered by AI. It will be powered by people, just as it is today, and I don't think that'll fundamentally change even as more of those people work Al into their functionalities.” Where do you think #AI fits in the grand scheme of #advertising? Let us know in the comments, and read Nick’s full take in The Drum here: https://lnkd.in/eye3e5vp
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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For 20+ years, Google’s research and innovation have helped shape modern AI. Curious to see how their AI got its start? Check out this interactive timeline site we created to showcase the milestones that have made life better for everyone: https://lnkd.in/euDzX3YB See more of our work here: https://lnkd.in/eXxRmHJx
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Thrilled to announce that our work for Amazon Amp and Google Tap-to-Pay Doodles are both finalists in the Collision Awards for animation & motion design �� Help us secure the Audience Choice Award by voting for Hook in the Craft category: https://lnkd.in/guH-3_Yw Voting ends Thursday, July 11.
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What’s holding brands back on social? According to our ECD Tim Harkins, it’s lack of investment in platform-specific concepts and dedicated resources. Hear more from Tim and 36 other industry leaders in Ad Age’s H2 trend report here: https://lnkd.in/e88iNdeY "Over the last several months, weʼve been noticing a trend in how brands cautiously approach advertising on social media. Whether theyʼre somewhat new to the space or expanding their presence across new platforms, brands are being asked to prove the value of each platform despite limited budgets, tight timelines and only a handful of assets. This approach often leads to underwhelming results, causing brands to walk away from that respective platform and miss out on opportunities to connect with their target audiences— which in turn creates room for their competitors to thrive."
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We’re hitting pause on meetings and client work next week for a much-needed team recharge! While our desks may get a bit lonely while we’re away, we tend to create our best work after a healthy dose of collective time off. Here’s to recharging and even better ideas when we’re back. We’ll see you on the 8th 🏖️
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Excited to be featured in Julia Fitzgerald's newsletter celebrating what makes us the perfect creative collaborator for midsize brands. Check out the conversation with our CEO Michael Watts and some of our Mailchimp work here 👇
Chief Marketing Officer | Author | Brand Strategist | Chief Digital Engagement Officer | Board Director | AI Enthusiast
Meet Hook– Today’s Midsize Agency Match Up! A smart powerhouse out of Michigan, you should know about them. My goal is to help #Midsize firms find great agency partners! Reach out to learn more. #CMOs, #Marketing #Agencies #Advertising #AgencyPartnerships #Midsize #Midmarket
Midsize Agency Match Up - Hook
Julia Fitzgerald on LinkedIn