Interpret

As we gear up for Gamescom in just under 2 weeks, we decided to tap into the pulse of the gaming community by surveying our Good Gamer Group members. Here are 3 major trends that are setting the stage for the year ahead in gaming: 1️⃣ Eagerly Anticipated Releases: The long-awaited GTA VI led mentions, along with Call of Duty Black Ops 6 , Star Wars Outlaws, Zelda Echoes of Wisdom, Gears of War 6, and Black Myth Wukong. 2️⃣ TV Adaptations: The recent Fallout and The Last of Us TV adaptations have sparked interest and second seasons are eagerly awaited. - Arcane, the animated series set in the League of Legends universe, is also hotly anticipated. - With a Borderlands movie just released and many other adaptations in the works, gaming IPs are increasingly popular source material for studios and fans alike. 3️⃣ The Nintendo Switch 2: Not yet officially announced, Nintendo has confirmed that the announcement is coming within the fiscal year - which means before 31 March 2025. But it hasn’t stopped the ongoing speculation about this eagerly anticipated hardware sequel. As we continue to monitor these trends, the gaming industry remains a powerhouse of innovation and excitement. #GamingTrends #Gamescom #GoodGamerGroup #MarketResearch #GamingResearch

We asked John Hoyle Rymer about the key skills necessary for his role and how his position as a Senior Recruiting Manager has changed since he started with the company. Find out his perspective and learn more about the amazing work he does, as well as the powerful GGG gaming community he has built. 📹 #IAmAFunScientist #employeespotlight #CareerGrowth #Research

Meet John Hoyle Rymer, one of our Fun Scientists! 🔦 John is the General Manager of our proprietary gaming panel, Good Gamer Group (GGG). GGG boasts over 70,000 authentic, verified gamers across North America, the UK, and Australia. Check out the three games he is currently playing and his favorite quote! ⬇ #MeetAFunScientist #WeAreInterpret #employeespotlight

Are you prone to confirmation bias when you get negative feedback? 

5 Ways confirmation bias is skewing your market research results: 1️⃣ Question Design: Are your questions framed to confirm your theories? This can happen due to the phrasing of questions or by limiting the range of possible answers, which can result in collecting biased data. 2️⃣ Data Collection: Are you selectively gathering data that supports your existing beliefs? This selective approach can distort your research outcomes. 3️⃣ Data Analysis: Do you find yourself focusing more on data that supports your hypotheses? This selective attention can lead to partial or misleading results. 4️⃣ Reporting Results: When presenting findings, are you highlighting what matches your expectations and glossing over what doesn’t? This could mislead your team and stakeholders. 5️⃣ Audience Feedback Interpretation: Are you overvaluing positive feedback and ignoring criticism or neutral feedback? All feedback is valuable for growth and improvement. 💡 Regularly ask yourselves these questions during each phase of your research process to mitigate bias. #LearnWithInterpret #MarketResearchTips #BiasInResearch #marketresearch

🎊 We're excited to announce the addition of Jamie Hall Turner to the #InterpretTeam as our new Research Manager in Los Angeles, CA! 📍 Jamie brings eight years of valuable experience in market research, primarily focusing on clients in the tech sector. Her love for curiosity and problem-solving, essential in consumer insights research, also shines through in her passion for RPG and resource management video games. Jamie is eager to blend these interests in her new role at Interpret. Welcome to the team, Jamie! We're thrilled to have you and look forward to the insights and expertise you'll bring. #Newhire #Welcome #ResearchManager

We asked Madison Conaway about the most exciting part of her role as a Research Analyst and a common misconception associated with it. Find out her perspective and learn more about the amazing work she does. 📹 #IAmAFunScientist #WeAreInterpret #employeespotlight #CareerGrowth #Research

Meet Madison Conaway, one of our Fun Scientists! 🔦  In addition to being an excellent Research Analyst, she is also an anthropologist who focuses on gaming, technology, and digital media. Check out the three games she is currently playing and her favorite quote! ⬇ #MeetAFunScientist #WeAreInterpret #employeespotlight

When unexpected delays hit your game development process, what's the best way to balance cost, scope, and time?💡#GameDevelopment #Poll #ProjectManagement

🎓 Understanding the Project Management Triangle #LearnWithInterpret 🧠The Project Management Triangle (Scope, Time, Cost) is a fundamental principle that challenges us to balance constraints in any project. 💡 Effective project management involves making informed trade-offs, keeping the triangle's constraints in balance to meet strategic goals. ❓ How do you tackle these trade-offs in your projects? Share your strategies! #ProjectManagement #Leadership #Strategy