Brand needs a seat at the C-Suite table. And yet, those advocating for brand investment often face uphill battles. That's why we're bringing together a group of incredible leaders to share how they prove the value of brand inside their organizations. You'll hear from Gap's Fabiola Torres, General Motors' Norm de Greve and Tropicana Brands Group's Monica McGurk on their approach to nurturing, advocating for, and investing in brand as a true brand asset. You won't want to miss this! Please cast your vote for "Getting Brand a Seat at the Table,” at #SXSW2025 now through 8/18: https://lnkd.in/eRspApbY
Just because brands are challenging to grasp and inconvenient to measure doesn't mean they're not valuable. In fact, for most things in life, the opposite is true. For #SXSW2025, Lippincott has assembled an extraordinary group of C-suite leaders from Gap, General Motors, and Tropicana Brands Group to share their approach to nurturing, advocating for, and investing in brand as a true business asset. But we need your help! The only way we get the individual and collective wisdom of Fabiola Torres, Norm de Greve, and Monica McGurk on stage is if you vote for our panel, which you can do at this link until August 18th: https://lnkd.in/eT96XYak (you do need to create a log-in, but it's super easy!) Thanks in advance for your support -- as is the case with brand investment, your CFO will thank you, eventually.