Madison Logic

Are you equipped to take on your competitors? 🥊 According to Bain & Co. and Google, 90% of buyers choose vendors from their Day 1 list—that important list of the companies they already have in mind before conducting any research on other potential vendors. Our new actionable Blueprint helps you build your competitive displacement strategy with an account-based marketing (ABM) approach, so that you can quickly foster trust with buyers, raise your brand equity across the marketplace, and impact your marketing and revenue metrics so you can focus on providing premium customer service. 🥇 Ensure your company makes the Day 1 list, download your copy here: https://hubs.li/Q02KXtZx0 #abm #marketing #b2b #sales #revenue #roi #winning #strategy #goals

“Data is fundamental to producing an effective ABM strategy.” - Elizabeth Ronco, Head of Product and GTM Data enables marketing and sales teams to reach their joint goals of driving: 🎯 Awareness 👥 Demand 📈 And revenue Leveraging data-driven insights ensures you're maximizing your ABM efforts by focusing on those ready to engage. Data not only helps you narrow your efforts on those accounts with the highest propensity to purchase but also indicates how the accounts you're actively engaging with are moving through the purchasing process based on buying committee behaviors. Head to the blog for tips on using data to foster stronger marketing and sales alignment and run effective ABM strategies: https://hubs.li/Q02KRMPf0 #abm #data #b2b #marketing #sales #revenue #demand #awareness #roi

Stop wasting time chasing the wrong accounts. ❌ While it might be tempting to activate wide-approach marketing tactics aimed at the accounts your company thinks are best-fit, a data-led approach to understanding which accounts are actively looking for what you offer leads to higher engagement. Marketers looking to reach the buying centers responsible for making these purchasing decisions and move them through the buying journey faster need intent data to deliver more relevant and personalized experiences through a unified, multi-channel account-based approach. Madison Logic’s comprehensive dataset—ML Insights, helps B2B marketers prioritize in-market accounts, know which personas to engage across the buying committee, and understand what content is most likely to convert. By combining technographic data, B2B buyer research, and historical proprietary media engagement signals, ML Insights creates a single predictive score of the accounts, personas, and content to drive optimal engagement. 🔓 Get access to these insights and unlock key findings in our ABM Buyer Intent Guides. Use these guides to better identify vertical-specific in-market accounts, buying group members, and the content topics most likely to convert. 👉 Download the guides and leverage these insights in your own marketing programs, today: https://hubs.li/Q02KJQHm0 #abm #data #b2b #marketing #strategy #digitalmarketing #innovation

According to Forrester, 99% of those with an ABM team said that their ABM programs delivered higher ROI versus their traditional marketing programs. Through targeted engagement, ABM takes a more strategic approach that uses data to prioritize in-market accounts, identify which personas to engage across the buying committee, and understand what content is most likely to convert. Our clients are driving the future of ABM with tailored strategies that drive superior results. We're proud to be part of their success stories. 🏆 That’s why we’ve rounded up four success stories featuring marketing leaders and their teams who used the best account-based marketing campaigns to disrupt their industries. Head to the blog to see how these examples demonstrate how you too can leverage ABM best practices to achieve more from your efforts: https://hubs.li/Q02KrzBL0 #abm #marketing #success #b2b #strategy #revenue #digitalmarketing

Perhaps the question most asked by companies is why they need account-based marketing (ABM) in the first place. The problem is that the B2B buying process has changed. Purchase decisions are no longer made by a single person—instead, they’re decided by a buying committee consisting of four to six members on average (Gartner). And buyers no longer want personalized experiences—they demand it. Crafting these experiences involves more intelligent targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most. The answer to overcoming these challenges is a data-driven, full-funnel ABM strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and ROI. Head to the blog to understand what exactly ABM is, why you need it, and how you build a stronger marketing strategy with it: https://hubs.li/Q02KjLQ_0 #abm #marketing #b2b #sales #success #revenue #roi #data

Why collaborate with Product Marketing on competitive displacement campaigns? 🤝 Lea Friend, Sr. Product Marketing Manager, says: "Buyers have so much choice and yet they struggle to differentiate between available offerings. Product Marketing teams will help you design the campaigns that drive customer acquisition by clearly articulating how your product can solve buyers challenges and align with their unique needs." Your product marketing team is the main point of contact to get competitive intelligence insights and solution-specific messaging, as well as assist you with designing competitive campaigns. Depending on your product, industry, and growth stage, you may have a few heavy hitters within the marketplace. Partnering with your product team will help you identify and narrow down your competitive displacement campaigns to the competitors where you have a strong, differentiated offering and you’re able to speak to a specific pain point that clients experience with competitors and how your brand can address—and solve—that paint point. 👉 To see competitive displacement ABM campaigns in action, and for more actionable tips, download our latest asset, Winning the Battle: Leveraging ABM for Competitive Displacement: https://hubs.li/Q02JSzKl0 #abm #marketing #b2b #sales #revenue #productmarketing #team #success

The goal of a competitive displacement campaign? ⬇️ To position your solution as the superior alternative to the competition, effectively convincing customers to switch. It’s up to you to create a compelling reason that you’re the better solution and persuade a wide range of stakeholders—those using the product, those signing off on the budget, and those who could tangentially benefit from your product—to make a change. An account-based approach is the most effective route to take with competitive displacement, to help you: 🥇 Quickly foster trust with buyers 🥇 Raise your brand equity across the marketplace 🥇 Impact your B2B marketing and revenue metrics so you can focus on providing premium customer service Head to the blog for insights and guidance on the 4 key steps to build a competitive displacement strategy with an account-based marketing (ABM) approach: https://hubs.li/Q02JNflB0 #abm #revenue #marketing #sales #b2b #strategy #competition #success

“As marketers, we need to have trusted partners on our path.” 📣 With Madison Logic, Julian Bocanegra, Senior Manager of Digital Marketing and Demand Generation at Genesys in LATAM and his team, found a trusted partner that has helped them see a direct impact on pipeline and how their ABM strategy is influencing it. Armed with better visibility into key audience insights, Julian’s data-led, multi-channel approach ensures they are engaging with in-market accounts and optimizing the account experience through a tight focus at the top of the funnel. Madison Logic prioritizes transparency, providing full visibility into how we generate, validate, and deliver details on engaged accounts and buying committees through our ABM channels. Watch the full clip, and discover more about Genesys ABM success with Madison Logic here ➡️ https://hubs.li/Q02Jy_sb0 #abm #success #revenue #roi #marketing #sales #b2b #trust

Want to show that your ABM efforts are hitting the mark? 🎯 Key performance indicators (KPIs) are essential in ABM as they provide measurable data that helps evaluate your marketing strategy’s effectiveness. For marketers focusing on high-value accounts, understanding and tracking the right KPIs can make all the difference in aligning marketing and sales teams and driving business growth. But exactly what KPIs should you be tracking, why are they important, and how do they link to larger organizational goals? Head to the blog for 13 account-based marketing KPIs and metrics that are instrumental to tracking your ABM engagement efforts: https://hubs.li/Q02JmvlG0 #abm #measurement #kpi #success #revenue #b2b #marketing #sales

Winning market share can feel like an Olympic sport. 🏆 In today’s unpredictable market dynamics, buying groups often have a Day 1 List—that important list of the companies they already have in mind before conducting any research, making it vital to stand out. Given the complexity of the B2B buying process, it’s essential to leverage a competitive displacement strategy to position yourself as a leader. You need to explain to the entire buying committee why they should make the switch, and why you’re the best solution for their needs. A successful competitive displacement campaign requires a deep understanding of the current competitive landscape and your level of brand awareness. Accounts considering a vendor switch may or may not have heard of your brand. They also may have heard of your brand but not associate your brand with their specific pain point. You may need to invest in this area to strengthen your awareness if you fall behind the competition. And that investment includes taking a deep look at your content, messaging, and ads to ensure they align with pain points against known deficiencies of the competitor or differentiated value of the company and motivates buyers to choose you. Download our latest Blueprint for actionable tips, and the steps you need to take to build your competitive displacement strategy with an ABM approach ➡️ https://hubs.li/Q02Jfj3H0 #abm #marketing #strategy #sales #revenue #competitivedisplacement #b2b