Misfits Market

Nobody: Me: Ordering 10 bags of my latest product launch 😁 - introducing our exclusive Pipcorn Heirloom Snacks x Misfits Market Upcycled Savory Onion Twists! 🧅 At Misfits Market, cobranded product development falls under the #privatelabel team umbrella because the same amount of enthusiasm and dedication goes into these fun collaborations as we put into our entire Odds & Ends #ownedbrand. I’m thankful for Pipcorn’s partnership in the development and launch of this product and for their commitment to finding more ways to #upcycle the heirloom corn flour from their milling process (huge kudos to Joe DePetrillo, Matt Clevenger, Justin Lindenmayer + Jessie Kimsey for the intro!). Plus, I’m happy my son now asks for these as his preferred snack (over those certain MSG-laden onion ring snacks). More proof that as an industry we CAN launch delicious, high-quality products that are food waste-fighters by leveraging upcycled ingredients. ♻️ These twists and other food waste-fighting products can be found exclusively at www.misfitsmarket.com now! How many bags will you add to your box? 📦

We have celebrated many things over the past 5+ years at Misfits Market, but today was a first - we get to celebrate our first Misfits retirement! The biggest thank you in the world to Jon Mckinley for 4 years of incredible contributions to our company. Jon joined us in mid 2020. We were adding new team members every week, we had almost no IT infrastructure, and we were juggling Covid chaos. Jon moved quickly and deliberately (one of our core values at Misfits) to create scalable IT solutions across the organization - most of these are still intact today and serve as a foundation for technology at Misfits (including things like the Jonny Cart - our mobile warehouse management cart). Jon was never short on fun stories and life lessons. At his retirement party yesterday, he left us with a few more wise words: "Never try to lift up a cow by yourself, be careful of potholes when driving a motorcycle, and work at companies with kind people." 😁 Jon - as you move on to enjoy your well-deserved retirement, know that your legacy will continue to inspire us. Now it is finally thyme to relax! Thank you and happy retirement!

The ReFED Team has done it again! Last week’s #FoodWasteSolutionsSummit in Baltimore was reinvigorating and inspiring. Here are some of the standout moments, and personal highlights: 🔊 Secretary of Agriculture Thomas Vilsack announced the National Strategy for Reducing Food Loss and Waste and Recycling Organics. This long-awaited strategy charts a course to the US commitment to reduce food loss and waste by 50% by 2030, including new investments. The strategy covers prevention of food loss, prevention of food waste, increasing organics recycling, and policy to incentivize all three areas. Read all about it here: https://shorturl.at/lfssC 💡 As always, Dana Gunders delivered an insightful, inspiring keynote address. She drew parallels between the growth of energy efficiency and our collective work in food loss and waste, emphasizing that rising demands can be mitigated by creating efficiency measures that help plateau consumption. 🗺 A food waste & loss “cheat sheet”! Eva Goulbourne of Littlefoot Ventures, in collaboration with FMI- The Food Industry Association, hosted a brainstorming and planning session for the Food Waste Reduction Alliance. Eva created a comprehensive "Cheat Sheet" detailing the primary stakeholders working to reduce food waste and loss in the U.S. and beyond. This is the sort of resource that I wish I had when I started in this field six years ago. 💡 Measurement -> Awareness -> Behavior Change. Harry Tannenbaum, founder of Mill, shared early findings showing that Mill customers are changing and improving not just their at-home waste habits, but their purchasing habits, e.g. purchasing fewer would-be-wasted foods. It's a great reminder that what's measured, matters (and it's important to make the measurement easy - or better yet, automatic!) 🤝 Workshop: Mapping Solutions, Bridging Gaps in Food Waste Reduction. I had the pleasure of facilitating a workshop with Nia D'Emilio, led by Selena Mao, to audit the current ReFED solutions to food waste, and assess ongoing needs. It was a pleasure to work with retail grocery colleagues including Natasha Tofil and Kaity Robbins who are leading work to reduce in-store retail waste. We even pitched an solution to make it easier to divert waste in grocery stores :) ❤️ The incredible ReFED Team. The team has grown substantially since last year’s Summit and continues to do the work our whole ecosystem relies on: researching, reporting, and advocating for food waste reduction in the U.S. Thank you for galvanizing us, and providing a moment for us all to get organized, energized, and reinvigorated so we can keep saving food from loss and waste. Misfits Market Imperfect Foods USDA FDA US Environmental Protection Agency (EPA) #refed #UNSDG12 #savefood #savefoodfromwaste

Calling all UFA members - registration is now open for a members-only webinar with Misfits Market to kick off Upcycled Food Month 💚 📍 Upcycled Hour: Selling Your Upcycled Products to Misfits Market ⏰ 10am PT/ 1 pm ET The Misfits Market team will share their strategies on integrating sustainability into their product assortment, their goals for sourcing upcycled products, partnership opportunities, and the best ways to connect with their team. Don’t miss this opportunity to gain valuable retail insights from leading upcycled product buyers! Register at the link to sign up (this webinar is exclusively available to UFA Members, ensure you are logged in to your member account to view the Register Now button): https://lnkd.in/ghVyb4aP

Abhi Ramesh, Founder & CEO of Misfits Market, discusses the evolution of Misfits Market into a full online grocery, their unique supply chain aimed at reducing food waste, and the launch of their B2B service, Fulfilled by Misfits, on #NYSEFloorTalk with Judy Khan Shaw.