My Code

We’re back!  My Code is headed to Martha’s Vineyard and this time we’re partnering with The Culture Crib to celebrate culture, equity, and excellence. Join us for two transformative days at the historic Strand Theatre on Martha's Vineyard for Cocktails + Conversations. This engaging event is designed to inspire and connect like-minded individuals through thought-provoking discussions and networking opportunities. 🔗Link here to RSVP - https://bit.ly/4fBZuTT . . Wednesday, August 14, 2024 - 1-3pm “Innovation Unleashed: Harnessing the Power of Unconventional Partnerships” Moderated by Damian Benders Delving into the transformative power of strategic partnerships to create breakthrough moments. We’ll explore how these collaborations can foster creativity and innovation, leading to amazing ideas that engage and delight consumers. Thursday, August 15, 2024 - 12-2pm “Celebrating Black Excellence Across Industries” Moderated by Alexandra Kennedy This panel will explore the profound impact of African-American professionals in various fields, their pioneering achievements, innovative approaches and the significant influence they’ve had on shaping trends and advancing our culture.

We need your VOTE! 🗳️➡️https://bit.ly/3YG7ahI Help bring our panel "Roadmap to Equity for Black Creators" to #SXSW 2025💥 Our GM of branded content and creative Victoria Jordan will join APT-122 ’s Tachand Dubuisson to discuss how brands have the power to ensure Black Creators receive equitable representation and compensation. 💪🏾 Your vote matters. By supporting our panel, you're helping us advocate for change — empowering Black Creators to have the same opportunities and support as their non-Black counterparts. Click on the link below to cast your vote before August 18th, and help us get the word out: 📣 Reshare this post and tell your network why you’d like to see this panel  at #SXSW2025, and encourage them to vote. 📣 Tag people that would appreciate getting this important conversation on stage in the comments below. 📣 Drop a ✅ to let us know you voted (and don't forget to check out and vote for our other panels, too)! https://bit.ly/3YG7ahI

📢 If you're headed to the AdMonsters #PubForum next week be sure to catch our very own Alexander Haluska on-stage talking all things ad ops. 😎 #AdOps #AdMonsters

Please join us in welcoming our new General Manager of Research and Insights David Iudica! 👋 📣 “As a second generation Hispanic I have always yearned for increased representation and understanding of diverse and multicultural communities,” David shared. “Being able to tell their stories to marketers and advertisers is important to me.” In his new role, he’ll team up with our Intelligence Center to continue providing the most meaningful and actionable insights for our diverse audiences — bridging the gap between enterprise and consumer data, insights across media, content, audience research, and digital innovation. 📊 When it comes to research and data, David is a true powerhouse, — bringing over 20 years of experience in the marketing and media landscape with major organizations across industries, including Meta, CNN and Yahoo. We’re beyond excited to have David on board! Give him a follow here on LinkedIn 📲 and read more about his new role ➡️ https://prn.to/4dgRYvw

🚨 JUROR ALERT! Our very own Rebecca Kramer Rosengard will be a juror for the this year's International Echo Awards

At My Code, we’ve always been passionate about our culture and team. So we’re thrilled to announce the appointment of our first-ever Chief People Officer, Marchelle J. Wright (AKA “MJ”)! 🎉 With over 20 years of industry experience under her belt, MJ brings a wealth of strategic expertise as a Human Resources executive and DE&I advocate. In her new role, she’ll elevate our culture and community engagement objectives through a fresh new scope, prioritizing the thing that really sets us apart in the industry – our people. MJ's vision is all about “changing the narrative of the people function” – transforming HR from traditional personnel management to a strategic powerhouse that helps fuel growth and drives business results. Join us in welcoming MJ to the My Code family – and give her a follow here on LinkedIn! 🤝 Read more about MJ’s new role exclusively from Bailey Calfee in Campaign US ➡️https://bit.ly/3Wpuzme

What’s better than winning a Telly Award? Winning SIX! 🏆🏆🏆🏆🏆🏆 We’re thrilled to share that our team has been honored with six Telly Awards for our creative work: “Amplify Your Happy” created with Spark Foundry and Starbucks (https://bit.ly/3VSEI9m) 🥈 Silver in Branded Content - DEI “Leyendas” created with Carat USA (https://bit.ly/3Wl2dbJ) 🥉 Bronze in Branded Content - Culture & Lifestyle 🥈 Silver in Branded Content - B2C 🥈 Silver in Branded Content - DEI  “In Pursuit of Inspiration: Human Moments” developed with our client Delta Air Lines (https://bit.ly/4cXpc33) 🥈 Silver in Social Video - Culture & Lifestyle 🥇 Gold in Social Video - DEI Congratulations to our fellow #TellyAward winners (check out the full list ➡️ https://bit.ly/3Y0fHvN) 🎉 and a huge thank you to our exceptional clients and team for your vision, creativity and dedication. These wins speak volumes to our efforts to continue helping diverse audiences to feel heard and represented in the media. Let’s keep doing award-winning work together 👏 

All eyes are on us! 👀 We’re excited to share that My Code was ranked the 🏆 #3 overall (and 🏆 #1 multicultural) display media solution for attention by Adelaide Metrics! 🎉 This achievement, based on attention data from billions of impressions, speaks volumes about the incredible support and engagement from our audiences – and we couldn’t have done it without you. A big congratulations to our peers who made the list, too (Highsnobiety, Hearst, The New York Times and Bustle) – being recognized alongside these industry trailblazers is an incredible honor. You can count on us to captivate audiences and deliver them the most authentic content, in all the places they get their media. Check out the full Attention Leaderboard here ➡️ https://bit.ly/45IT290

Culture is 👑 ! We’re back from Cannes and energized by what we saw and heard on-the-ground.  In a nutshell - when you intersect diverse voices, intention and cultural nuance, you create the secret sauce to achieving AUTHENTIC STORYTELLING. 📣 “The power marketers have in shaping the cultural narrative and the decision they make has the ability to drive & shape cultural acceptance — that’s a responsibility marketers must own and take seriously.” – Our EVP, of Commercial Strategy Alexandra Kennedy, reflecting on #CannesLions2024 During the festival, we immersed ourselves in discussions on the importance of authenticity in responsible marketing. Here’s what that looks like ⬇️ Think of the type of things that get shared in the group chat. 💬 To truly resonate, content must speak to *your* unique experience — not some general tactical explanation of features or a product overview. People have to see that they are really understood. The key to this? 🔑Actually knowing and understanding your audiences’ life experience by working with diverse partners teams that can help you tap into the cultural experience in a personal way. And that’s just the tip of the iceberg. For brands to make a real impact, audiences need to feel understood and seen — with vision and effort behind narratives that will leave audiences saying “You Get Me” We’re feeling inspired by the many conversations we had last week. If you caught up or connected with our team on the ground ( Parker Morse Edgar Hernandez Damian Benders Alexandra Kennedy Matt Weisbecker Andrew Herrera Thatiana Diaz Daniel Gonzalez Morris Dávila) say 👋. What thought-provoking ideas did you take from Cannes Lions International Festival of Creativity? Let us know in the comments below 👇

Spontaneous panel talk? Yes, we CANnes! What an amazing experience being part of an impromptu panel talk! We covered a range of enlightening topics, from the significance and evolution of culture to interpersonal relationships and advice for emerging leaders. A standout moment was the focus on creating cultures that people genuinely want to join. We discussed how we should reflect on the impact we want to make and find the space in society to enact that vision for a lasting difference. A big thank you for the insights and great conversations with Nadia Alam, Alexandra Kennedy, Lars Hemming Jorgensen, Francesca Hogi, Amanda Slavin & Culture3 #Leadership #CorporateCulture #Success