New Engen, Inc.

Are you ready to adapt your marketing program in this high-stakes election season? 🗳️ Election years always shake things up. With Q3 underway, we're highlighting the key trends we’re keeping an eye on in the coming weeks: 1️⃣ 💵 50% of political spending is happening on TV. Democrats are primarily tapping into YouTube and Meta (both Facebook and Instagram), while Republicans favor OTT, YouTube, and Facebook (over Instagram). They’re not shying away from X (Twitter) either. 2️⃣✌️ Watch the Harris campaign's TikTok strategy — they’re targeting younger/Gen Z voters in a big way. 3️⃣📈 CPMs are ramping up earlier this year — starting on 9/23, peaking on October 28, then dropping post-election before holiday spending kicks in. Read the full article to find out what actionable steps brands can take to prepare. Link in comments below.👇 Thanks for the insights, Kevin Goodwin and Andrew Richardson! #ElectionYearMarketing #DigitalMarketing  #MarketingInsights #Q3Trends #PoliticalAdvertising #TikTokStrategy

Paid search feeling stale? 🫠 We’ve got you covered! Our latest blog breaks down the six key trends shaping the landscape in 2024. Here's a quick peek at what you'll find: 🎯 Performance Max Takes Center Stage: Stay competitive by adopting Google's Performance Max campaigns. 📊 Data is Key: Optimize campaigns for success in a privacy-first world with data-driven bidding strategies. 🔄 Adapt to Changes: Dynamic Search Ads are merging with Performance Max. Learn how this will impact your strategy. 🔎 Bing is Gaining Ground: Don’t sleep on Bing PMAX. 🤔 AI's Potential Impact on Search: How AI chat programs might influence search behavior for non-branded terms. Want to dive deeper? Check out the full blog in the comments below! #paidsearch #digitalmarketing #marketingtrends #paidsearchtrends #b2bmarketing #BingPMAX #PerformanceMax #sem #marketingtechnology #ecommerce #socialmediamarketing

Siloing creators to social media? That’s a rookie mistake! 🚫 Digital media has created new opportunities for how brands can tell stories and better engage consumers via interactive and immersive experiences. Heather Nichols, our CEO, joined forces with Emily Curry, Director of Shopper Marketing at Walmart Inc., Mondelēz International, at the Path to Purchase Institute’s Future Forward event. 🚀 In their breakout session, "The Influence Renaissance: Measuring Impact through Creator Content on CTV," they delved into how incorporating Connected TV (CTV) can transform influencer marketing strategies. ⭐ Check out this carousel showcasing the power of CTV and how CTV drives engagement, delivers impressive ROAS, and ensures measurable conversion. 📈 For more insights, read our latest blog about transforming your influencer marketing with CTV. Linked in the comments below. 👇 #FutureForward #InfluencerMarketing #CTV #SeasonOfGiving #PathToPurchase

Casual participation in outdoor activities is up! 📈 Did you know that 40% of people engage in 1-5 outdoor activities? 🏕️🚶 The surge in outdoor participation is not only a testament to our collective embrace of nature but also a golden opportunity for brands. With increasing diversity among participants, including a significant presence of people of color and the LGBTQ+ community, the outdoor recreation space is more vibrant and inclusive than ever. 🌈 Learn how to leverage these trends by reading our full blog. Linked in the comments below.👇 #marketinginsights #consumertrends #marketingstrategy #cpgmarketing

We’re shipping up to Boston next week for the eTail™ conference! 🍀 Our VP of Business Development and Partnerships, Henry Prevette, will be in town to soak up all of the excitement. We’re looking forward to diving into what’s changing the face of retail today and learning from experts in the industry, such as: 🔹 Stacey Howe, VP of e-commerce at  Cotopaxi 🔹 Chris Gil, Director of Marketing at NOBULL 🔹 Wade Tonkin, Director of Global Affiliate Marketing at Fanatics 🔹 Vab Dwivedi, VP of Digital Commerce at YETI 🔹 Kate 🏳️🌈 Huyett (she/her), Chief Customer Officer at Bombas And more! Will you be there? 👀 Let us know in the comments below, and don’t hesitate to reach out to Henry directly! #etaileast #etail25 #etailboston #bostonretail #ecommerce #conference #bostondigitalmarketers #bostonprofessionals #shippinguptoboston

Just In: Why Your Social Media Strategy Fails Across Generations! Curious about how different generations engage online? Our latest blog breaks down the behaviors, shopping habits, and platform preferences of Gen Alpha to Baby Boomers. Highlights include: 👉 What platforms does Gen Alpha prefer? 👉 How can brands win Gen Z's trust? 👉 Why is authenticity key for Millennials? 👉 What content resonates with Gen X? 👉 How to reach Baby Boomers effectively? Don't miss out! 📲 Read the full blog to discover how to reach your audience where it matters most. Link in the comments! 👇 #GenerationalMarketing #DigitalStrategy #InfluencerMarketing #CPG #Marketing Insights

Despite Google's cookie reversal, savvy marketers are doubling down on first-party data. In Digiday's latest article, industry leaders share how they're navigating the latest news. Our SVP of Advanced Analytics & Measurement, Andrew Richardson, was featured, offering his take: "As an industry, we need to prioritize consumer privacy and adapt to a world without cookies rather than trying to circumvent the inevitable decline of these signals." Here's what you need to know: • 💰 Investing in quality and compliant first-party data is crucial as third-party cookies become less effective. • 🔐 Privacy is a fundamental right, driving a move to safeguard consumer data. • 🔍 Agencies are exploring alternatives like UID2.0, RampID, and Google's GA4. Check out the full article in the comments below. 👇 Thank you, Michael Burgi and Antoinette S., for the feature! #AdTech #DigitalMarketing #PrivacyFirst #FirstPartyData #MediaInnovation ##Digiday #MarketingTrends #DataPrivacy #MarketingLeadership #GoogleCookies

🚀 Key Insights from P2PI's 2024 Retail Media Summit! 🚀 Path to Purchase Institute's annual Retail Media Summit in Chicago brought together the brightest minds in retail and grocery to discuss emerging trends and insights. The overarching theme? Suppliers can leverage vendor partnerships to enhance in-store marketing impact. Key Highlights: 🤖 AI in Media Buying: Revolutionizing efficiency and targeting. 📺 Connected TV (CTV): A rising influence in media. 📈 Contextual Commerce: Essential for driving sales. Brands must adapt and innovate to stay ahead. In-store media is becoming as crucial as traditional channels. Overcoming legacy structures leads to better marketing outcomes. 💡 Dive deeper into these insights on our blog. Find it linked in the comments below. #RetailMedia #MarketingTrends #AI #CTV #ContextualCommerce #InStoreMedia

What’s driving up influencer rates? 📈 Kelly Dye explains all. In a recent Digiday feature, our VP of Influencer Strategy, Kelly Dye, discusses the rising influencer rates and the factors driving up costs. 💰 “As creators become more savvy about their business, additional fees are causing many of the increases, such as content rights for the brand, cost of ad access to the influencer’s handle, exclusivity for product category, etc.” Check out our latest blog for a summary of Kelly’s insights and read the full Digiday article linked in the comments below! 👇 #InfluencerMarketing #MarketingTrends #AcornInfluence #MarketingInsights

Show of hands - who loves BROAD MATCH? 🦗 🦗 🦗 As a career-long performance marketer, it pains me to say this: Broad Match is making some noise and showing promise for our clients. Hear me out! We've been actively running broad match tests for the last 18-24 months and the tides are shifting (in some cases): - 12+ months ago: -10-20% lower CPC's, 10-20% lower ROAS vs. exact - Last 6 Months: -10-20% lower CPC's, ROAS on par or better vs exact Much of our success has come with brand specifically. We find this to be a safe experimentation area, and an area where broad has generally proven to be more successful. DSA's continue to set the non-brand performance bar for some of our larger clients, but broad match is quickly catching up. When we dig into search terms, we're finding matched queries to be 95%+ relevant. This is a massive improvement from the relevancy of legacy broad match. I expect Broad match to only continue improving with: - longer form queries a la Chat GPT - AI improvements in text parsing/matching - Aggressive product investment by Google If you haven't started testing broad match, I highly recommend setting up a test before Q4. #digitalmarketing #SEM #Google