Path to Purchase Institute reposted this
Retail Media Reality Check: New insights unveiled! 📊 Goodway Group partnered with the Path to Purchase Institute to delve into a proprietary research on how commerce marketers are managing retail media investments, mix, and measurement. The U.S. omnichannel retail media ad spend is projected to surge from $54.85B to $129.93B by 2028, making it essential to grasp these dynamics. Explore the pivotal challenges and growth drivers shaping the future of retail media. Check out more of the study at : https://lnkd.in/ePRdC5sS #RetailMedia #RMNs #CommerceMarketing #AdSpend #RetailTech