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Simone Biles and Suni Lee aren’t just Olympians. They’re also content creators. During this year’s Olympics, we’re seeing an exponential growth of athletes creating their own content and gaining traction on social media. 🤳 Why the shift? Sports fans no longer passively consume events and matches. They want to get to know their favorite players and Olympians — not just as athletes, but as people. Getting into content creation allows athletes to develop their own personal brands and directly interact with their community. This also enables them to have more control over the types of brands they want to partner with. 🔓 This rise of athlete-turned-creators is part of a larger shift in the relationship between sports and social media, where there’s more of a two-way relationship between athletes and fans. Do you think more and more athletes will become creators at the next Olympics? 🤔 Let us know your thoughts in the comments below. #Olympics #SimoneBiles #contentcreators

Another week, another Google drama. Here's the lowdown on what's going on with the antitrust ruling. Is Google doing enough to defend it's golden goose — Google Search? #google #googleantitrust #googlesearch

Customers are the new influencers. As a brand that historically built its reputation on influencers, Refy’s shift comes as a surprise to many. Their latest influencer trip sparked conversations — because no influencers attended. 🤔 Instead, the trip was an ode to their loyal customers. Why? Consumer culture has shifted to favor customers over traditional influencers. This strategy helps brands like Refy long term. Cultivating a loyal consumer base that grows organically allows them to grow steadily, as opposed to using influencers to drive one-time purchases from social media followers.💄  Is this new era of community-led growth going to replace influencer culture? Let us know your thoughts in the comments. #Refy #brandstrategy #beautybrands 

Is AI trying to replace creativity — despite human resistance? Google debuted an ad for Gemini where a child used AI to write fan mail to Olympian Sydney McLaughlin-Levrone. 🏃♀️ The overwhelming response to the ad? Critiques on how Google’s approach to promoting AI was insensitive. 🫣 AI shortcuts are on the rise to simplify tasks. However, there are some things better accomplished by humans (like a child expressing adoration to their favorite athlete in a letter). ✉️ AI replacing the human touch is a hesitance that Google is failing to grasp. By bringing such fears to life through their latest ad, Google is risking damaging their relationship with customers. Do you think Google’s “Dear Sydney” ad deserved backlash? Let us know your thoughts in the comments below. #Google #Gemini #AI 

Blank Street's new user acquisition strategy? Pickleball. Free pickleball courts have opened at select Blank Street locations in New York and London. 🏓 Customers can also receive complimentary on-site matcha drinks when they book a court. But pickleball has nothing to do with matcha — at least, not until now. As a popular multiplayer summer sport, pickleball has received a lot of attention. And the release of “Challengers” allowed the game to trend even more. Providing courts allows Blank Street to capitalize off the trendiness of pickleball by drawing attention to their matcha menu. 🍵 Long term, it allows for better customer retention. Since courts can only be booked in-app by loyalty members, pickleball drives downloads and sign-ups. Though the drinks and courts are all free of charge, Blank Street anticipates their investment in customer acquisition will create loyal customers in time. What do you think of Blank Street’s strategy? Let us know your thoughts in the comments below. #BlankStreet #coffeeshop #pickleball #brandstrategy 

Going for the gold, office Olympics edition 🥇 #parisolympics #olympics #officelife 

Is Spotify becoming a social media app? The music streaming platform's latest update makes it seem so. Users now can now leave comments under podcasts. 💬 This new feature will drive further user engagement with in-app content, bringing the app into the social space. Users aren’t just playing audio and then returning their phone to their pocket anymore. They're actively engaged, sharing their thoughts, feelings and opinions as they would on a traditional social network. This isn’t the first time Spotify has leaned into its social features — they’re famous for their viral and highly sharable Spotify Wrapped feature. Comments simply allow Spotify to take it a step further — and within their app. Do you see Spotify as a social media app? Let us know your thoughts in the comments below. #Spotify #podcast #music #marketingstrategy

Dyson finally got the hint: sometimes headphones should just be headphones. 🎧 Last year saw the release of Dyson’s “Zone Headphones,” which featured a removable air-purifying face visor. The reasoning behind the vision? Dyson was known for vacuums and fans, so they incorporated their strengths into the new product. But at $1,000 a pair, people found the concept off-putting. 🤨 Gimmicks don’t work for a brand like Dyson, who are known not just for their innovative design, but quality and functionality. So they returned to the true function of headphones, and released the new noise-cancelling OnTrac. 🔇 In doing so, Dyson was able to prove that their core strengths could sustain them without the need for weird adaptations. Do you think Dyson’s new headphones will be a hit? Let us know your thoughts in the comments below. #Dyson #tech #brandstrategy 

Figma announced a ton of new features during their 2024 Config Conference. We asked our design team what feature they're most excited for — here's what they said. 👀 What feature are you looking forward to in Figma’s latest update? Let us know in the comments below. #Figma #design #designers

Are we witnessing the Linux moment for AI? The artificial intelligence gap is rapidly closing with the release of Llama 3.1. But the costs and risks associated with closed-source models are on the rise. Zuck's decision to take the open-source route might be one of the most strategic business moves in the Gen AI space since the launch of ChatGPT. Here's why. 💡 Low risk, low cost. Meta can join the AI race and reap market benefits while focusing on its core business (social ads and Metaverse). 🥊 Counter-strategy. This devalues and contains competitors' investments in foundational LLMs. 👍 Brand redemption. Open-sourcing will help Meta regain user and developer trust, which has eroded since the Cambridge Analytica scandal in 2016. Open-sourcing positions Meta as a more trustworthy and responsible AI developer. This approach could lead to an open AI ecosystem rivaling Linux’s impact on the software world. What are your thoughts on this strategy? Let us know in the comments below. #Meta #ArtificialIntelligence #businessstrategy