"Creative ideas are great, but without a solid business foundation, they won't take off." 💥 In the latest episode of Fearless Creative Leadership, our Global CCO Gabriel Schmitt joins host Charles Day to discuss the power of aligning creativity with business objectives. Tune in to learn more: https://apple.co/4clTufc
About us
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA–an international family of autonomous companies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
- Website
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https://www.grey.com
External link for Grey
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Advertising, Media, Healthcare, Lifestyle, Entertainment, Activation, and Public Relations
Locations
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Primary
200 5th Avenue
New York, NY 10010, US
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Level 18
100 Miller Street
North Sydney, NSW 2060, AU
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1 Magazine Rd
Singapore, Singapore 059567, SG
Employees at Grey
Updates
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The Scoop: "Communication was our daily, often hourly ally (with 100s of long WhatsApp threads to prove it) to help deliver the experiences we knew our consumer deserved," shared Grey's Global CCO Gabriel Schmitt with LBBonline - Little Black Book's Addison Capper. Today's "Behind the Work" exclusive conversation on Corona Cero’s ‘Golden Moments’ global Olympic Games platform, here: https://lnkd.in/grnvmKHE 🌞 🏅 🤝
The Scoop on “Corona’s Biggest, Broadest Reaching Global Campaign Yet” | LBBOnline
lbbonline.com
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👏 🏄♂️ 🥇 👏
Surfing is the highlight at the biggest stage in the world! And Corona Cero is making it bigger! It's not new that Corona has a longstanding support of the sport with the WSL and its athletes, but having a viral image of one of our sponsored athletes in the Olympics - our biggest platform - turning viral was a sign from the universe for us. As we couldn't take this historical image to the Louvre, we are giving its deserved space in different cities around the world, bringing more of Gabriel Medina to the world! Emily Steven | Gabriela Gallo de Carvalho | Benjamin Pauker | Felipe Stanford | Jerome Brouillet
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📸 + 📸
Honored to be part of Ale Burset’s latest project. #POV has 27 ad people taking pictures of him taking pictures of them. Meta! With a bunch of friends Bianca Guimaraes Anselmo Ramos Liz Taylor Daniel Lobatón Morey Fernando Machado Jaime Robinson and many more. 🤍
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James McPherson shares four best practices for creatives and production teams to learn from the Paris Olympics Opening Ceremony. 🇫🇷 🎉 “This event set a new standard for how grand events can be both historically grounded and forward-thinking, all while gracefully navigating the challenges.” ☔ Read the full article in Ad Age today: https://lnkd.in/gpaMy-k3
Paris Olympics opening ceremony—what creatives and production teams can learn from the spectacle
adage.com
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An amazing display of Olympian creativity!
Let the Games begin 🇫🇷✨ The Paris 2024 Olympic and Paralympic Games offer an unparalleled platform for showcasing creativity and innovation and we're proud to be partnering with some of our largest clients. This summer, join us in celebrating the extraordinary campaigns delivered by WPP agencies worldwide 👉 https://ow.ly/u22750SL8zV #Paris2024 with GroupM, VML, Grey, Hogarth, AKQA, T&Pm, WPP Open X, Ogilvy and EssenceMediacom
WPP at the Paris 2024 Olympic Games | WPP
wpp.com
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Kelsey Murray, head of global growth at Grey, provided her hot takes on the pitch process in LBBOnline today. "From the onset, we tap into our borderless network around the world to ensure cultural relevance and best-in-class talent from all disciplines and backgrounds. We call this ‘collisions of difference’. Everything is rooted in data and AI." Read more: https://lnkd.in/eCEWymkz Thanks for including us, LBBonline - Little Black Book! 🎉
Mastering Your Advertising Agency Pitch Presentation: Tips from Industry Leaders | LBBOnline
lbbonline.com
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Our global team at Grey and our partners at Corona Cero keep bringing #GoldenMoments to life. 🌞🏅🤝 As part of Corona Cero’s global Olympic Games platform, “For Every Golden Moment”, we are opening multiple Golden Venues around the world —breathtaking sunset locations where you can experience your #GoldenMoment in the same seats as from the Olympic venues in Paris. Find one near you and always remember to live your #GoldenMoments. From: Curated Global Grey Team from LATAM and European Studios, Corona Studios, @helo Client: Corona Cero #FamouslyEffective #GoldenMoments Read more about Corona Ceros Olympic Platform, here: https://lnkd.in/gzvHGtZh
Corona Cero brings same seats as from Olympic Games venues to iconic sunset destinations around the world
ab-inbev.com
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Grey London CSO Tarek Sioufi shared with Advertising Week: “In day-to-day life, humour is an amusement. In advertising, it’s a weapon. It’s not simply for laughs, it’s a means of addressing real business problems.” 🤣 ⚔ Explore Tarek's take on how humour is woefully underused in "How to Escape the Sea of Seriousness".
How to Escape the Sea of Seriousness
https://advertisingweek.com
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💥 💥 💥
🌟 Introducing Our Jury Chair for Best Loyalty and Retention: Laura Maness 🌟 We are honored to welcome Laura Maness, the Global Chief Executive Officer at Grey, as the Jury Chair for the Best Loyalty and Retention category at this year’s Echo Awards. Laura's visionary leadership at Grey has not only propelled the agency to new heights but also emphasized the importance of creating impactful, enduring customer relationships. 🏅 Why Laura Maness? · Under Laura’s leadership, Grey has seen unprecedented success, including being named a Top 100 Global Most Loved Workplace by Newsweek and winning Grand Effies across all markets. · Her background is rich with accolades such as the Ad Industry Champion of Good at Cannes Lions and being recognized in the 2024 Campaign US Class of Inspiring Women. · Beyond her executive roles, Laura is actively involved in influential boards and communities, promoting a global impact through ethical leadership and strategic brand engagements. 🔍 Why This Matters to You? With Laura overseeing the Best Loyalty and Retention category, entrants have a unique opportunity to have their campaigns evaluated by a leader whose work exemplifies excellence in fostering brand loyalty and customer retention. Her insights will provide invaluable feedback on how effectively campaigns connect with and maintain their audience. 🏆 Ready to prove the enduring impact of your customer engagement strategies? Submit your entries and let Laura Maness review the depth and effectiveness of your loyalty and retention efforts. Grey Laura Maness #EchoAwards #BestLoyaltyAndRetention #LauraManess #GlobalLeadership #MarketingExcellence #CustomerEngagement #InspiringLeaders