Nori, Inc.

NBC News shouted out our new Nori Hamper in their new & notable product roundup. Honored to be featured alongside iconic brands like Dagne Dover and Graza. Read the full list here: https://lnkd.in/e6bB5VD2

The Apartment Therapy Media Cleaning Award winners are in, and the Nori Press made the list for best laundry tools 🏆 Congrats to all brands mentioned! Read on: https://lnkd.in/e8bHepwJ

I had the great pleasure of sitting down with Dave Knox and Forbes to discuss Nori, Inc.'s growth journey to date. Here are three key learnings Annabel Love and I reference as a three person team that reached eight-figures in annual revenue in under three years: 1. Invest in Innovation! The e-commerce market is flooded with brands that have undervalued the importance of an innovative product. Product acquisition is too expensive for those that are simply rebranding a product or service that already exists. 2. Nail one channel and the rest will follow! While we always hoped Nori would be an omni-channel brand, we focused solely on making Direct-to-Consumer a success, before entertaining Amazon and Wholesale. This channel-focus allowed us to understand our DTC marketing dynamics and ensure channel profitability before our focus was placed elsewhere. Bonus: As we gained market share via DTC, wholesale buyers proactively came to us. 3. Bet on Talented Freelancers. Our team is currently comprised of three full-time employees. We have kept our G&A expenses impressively low without compromising growth, by betting on talented marketing, PR, product and brand freelancers that have the same drive and incentive to grind as an early-stage founder. Check out the full article here: https://lnkd.in/eh2McN92

Time for a laundry upgrade? The Cut is recommending our brand new Nori Hamper as a spring-cleaning essential this year. 🧺 Read the full list here: https://lnkd.in/eRG5Esnj

The Wall Street Journal ranked The Nori Press as the Best Portable Press, perfect for "achieving the final, meticulous ironing step that larger tools often struggle with." 🌟 Read more: https://lnkd.in/eM6N7Nns

Oh hi, Apartment Therapy Media 🤩 "...one of the most dynamic laundry essentials around. I didn’t think I’d be so impressed with a hamper, but then again, I’ve come to learn that you should never underestimate the cleverness of Nori." Read the full article here: https://lnkd.in/eGR79nfV

Introducing the newest clothing care innovation from Nori, Inc.: The Nori Hamper. Designed to live in any space, the Nori hamper is as beautiful as it is practical. Fully collapsible, this hamper features a wipeable stain-resistant interior, odor blocking magnetic lid, storage pouch, the optional use of wheels and so much more. We pride ourselves on transforming everyday clothing care items into beautiful and functional essentials. We can't wait to welcome your dirty laundry home in the Nori Hamper. Learn more here: https://lnkd.in/ebbGTrUf

We got the Oprah Winfrey stamp of approval! The Nori Press is officially one of Oprah's favorite travel essentials. Read on: https://lnkd.in/ebPFyscs

The verdict is in: Forbes has declared the Nori Press as one of the best Mother's Day gifts. Read the full list here: https://lnkd.in/dGxjTxXQ

ICYMI: CNN considers the Nori Press the "Cadillac of travel steamers." Read on: https://lnkd.in/eYGefidN