Ologie

There was so much to discover at Lehigh University last week. We toured all 3 campuses and hosted a creative workshop to kickoff our work. Looking forward to seeing this campaign come together.

65% of Gen Alpha’s parents prefer to be reached via email over any other form of communication. How will your school adapt to meet that expectation? Learn more about the parents of the next generation by downloading our latest research. https://ologie.co/3AftvJ5

Many people see LinkedIn as a social media platform that’s strictly for professionals, but the platform can be an important tool to include in your media strategy for reaching prospective students, too. In our latest post, our digital and media strategist Hannah Sobul shares some tips for using LinkedIn to recruit grad students at (almost) every phase of the admissions funnel. Check it out here: https://ologie.co/3Sn5m9A

Join us in welcoming the newest member of our digital and media team, Tanuja A. Tanuja is one of the few West Coast Ologists, working remotely from Seattle. She holds an MBA and a master's of science in marketing and comes to us with lots of great experience in the paid media world. We know she'll do great things in her new role as a paid digital and media manager. Welcome, Tanuja!

Students, parents, and counselors still read emails, but not the way you think. Join Dayana Kibilds for the Higher Ed Insights Summit (free digital conference) next Thursday as she shares five techniques to maximize how people consume email. More details here: https://ologie.co/4fm7XKI

Over half of Gen Alpha’s parents have started talking to them about college. Our latest study surveyed over 800 parents to understand how the next generation is feeling, thinking, and talking about higher ed. Download today. https://ologie.co/3yjKkSi

Next week, our president Bill Faust will be speaking at the CASE Summit for Leaders in Advancement. He’ll be joined by Rebecca Boucher, MBA of Rutgers University, Kelly Hiller of Purdue University, and Jessica McKesey of the University of Maryland to discuss how relationship-building campaigns can enhance the efforts of any college or university. Hope to see you there!

CASE Summer Institutes is Dayana Kibilds' favorite professional event of the year. She’s been a faculty member in the Communications & Marketing Institute for five years. This year, she taught on brand positioning and audience insights, and shared her most tactical advice on writing emails people will read and getting stakeholders to collaborate with your strategy. Throughout the week, she heard a few consistent themes: The landscape is charged. As we kicked off the week, we asked new professionals what was on their minds. The biggest concern? Communicating effectively in today's complex political and societal climate. Institutions must be ready with clear, proactive policies to respond with confidence to these challenges. Silos are still getting the best of us. Despite all our collaborative tools and mission statements, teams across institutions aren't working together effectively. It's not anyone's fault. The environment is demanding, and everyone is just trying to keep up. Empathy is the solution. Teams can't work towards shared goals without trust, and trust requires authenticity and empathy. The day-to-day is keeping teams from being strategic. There's too much work and not enough time for planning. I believe it. First, stop the things that aren’t performing, and the things that aren’t connected to a greater goal. Get more efficient by using tools to streamline your work. Then, invest your resources in planning and strategy. This way, whatever you implement and create will actually be worth it. Learning and sharing is energizing. I overheard one attendee say, "I wish I could stay here, attend all the sessions, and keep learning forever." I heard others say they started the week feeling very burnt out, and after four days of sharing and learning, they felt re-invigorated and motivated to go back to their jobs. This is a lesson for all of us: Find each other, share more, give more, and let’s keep going.

Gen Alpha’s most trusted influencers, their parents, have some concerns about higher ed. Check them out here, and download our latest research on Gen Alpha’s parents to learn more about their thoughts and feelings on higher ed. https://ologie.co/3WgHbvY

The progress of the internet, data collection, and machine learning have been moving at lightning speed in the last few years. With the release of ChatGPT and other platforms, we’re reeling on artificial intelligence — contemplating how AI might impact our world and the roles we wake up to every day. For most folks, nothing’s changed yet, at least not in any way with doom-and-gloom connotations (unless you’re a college student copying and pasting an essay explicitly written through AI software). But in our world of branding and marketing for higher education, AI is a tool we’ve been using for a long time. So, we’re pulling back the curtain to share a behind-the-scenes look at how our team uses AI to do the big work we do for our clients. Keep reading: https://ologie.co/4cyImwe