Quill Inc

Grab a coffee and start your day off right with The Branded Podcaster. Here's what's in store: 🎙 Tips for brands on how to be a great podcast host 🎧 The ultimate list of podcast directories  ⭐ 6 proven ways to get more podcast reviews 💜 Experts reveal how to create a binge-worthy podcast at Podcast Movement 📖 A crash course in brand storytelling from The Nuclear Energy Institute's "Fissionary" #brandedpodcasts #podcastgrowth #podcastreviews #podcastmovement #podcastdirectories

Our founder and CEO, Fatima Zaidi, teamed up with TELUS Business to share how Galaxy AI on the all-new Samsung Galaxy Z Fold6 helps her stay organized and increase productivity. If you're a founder or professional pressed for time, learn more about what Galaxy AI can do for your business: https://lnkd.in/gzF25_TX #telusbusiness #galaxyai #telus #entrepreneurship

Pssst... you're invited 📩 Join us at Podcast Movement for the unveiling of the first-ever Impact of Branded Podcasts Report by Sounds Profitable and CoHost. Fatima Zaidi, Bryan Barletta, and Tom Webster dive into the data exclusively at Podcast Movement. Through these insights brands will learn: ➡ How companies are integrating podcasts into their brand ➡ The practical challenges and opportunities that podcasts present ➡ What budgets brands are putting towards their audio strategies #podcastmovement #pm24 #podcastreport #podcastevent #brandedpodcasts

The Paris 2024 Olympics is rolling out an amazing marketing campaign. With the games underway, we're witnessing a notable shift in how Olympic content is created, distributed, and consumed. What once was an event only consumed through television has become a multi-media giant focused on diverse mediums and activating athletes as content creators. Let’s take a look: 1. Known for "Call Her Daddy," Alex Cooper has been brought on by NBC to host a live watch party from Paris, providing real-time commentary. This interactive experience is set to revolutionize how young, media-focused fans connect with the Olympics. 2. Athletes are now influencers with powerful personal brands and social media followings. By sharing journeys and behind-the-scenes moments, fan engagement increases through mediums like TikTok and Instagram rather than just televised viewing. 3. NBCUniversal is tapping into social media’s talent pool to form the "Paris Creator Collective." The group consists of 27 social media influencers who will be sent to Paris to cover the Summer Games and provide Gen Z with familiar personalities they engage with daily. 4. And of course, podcast content. Over the past months, we’ve been working with Team Canada to create the first season of “Momentum”, a show that highlights the stories of five female athletes. Canadian Olympic Committee The focus on content distribution has set this year’s Olympics up to draw in a younger crowd that might’ve not engaged otherwise. In this new era of Olympic content, we are not just watching history being made; we are participating in it. 🇨🇦 Listen to “Momentum”: https://lnkd.in/g967ggwX #paris2024 #teamcanada #olympicgames #brandedpodcasts Mark Nadolny Marcela Perez Quincy de Vries Quill Inc

We’ve all tuned into awkward interviews. They can be entertaining to watch, but when you’re in the hot seat it’s a completely different story... To help make sure your podcast interview is memorable (for the right reasons), our panel of podcast veterans is sharing their tried and true tips for guest sourcing, interview prep, question planning, and promo asset creation. Hear from: 🎙 Fatima Zaidi 🎙 Jennifer Moss 🎙 Jeff Umbro 🎙 Quincy de Vries Will we see you at Podcast Movement? #podcastmovement #podcastinterviews #podcastevent #podcasttips #podcastproduction

Has video killed the podcast star? ⭐ We can't say for sure, but recent video podcast stats are pretty compelling: 🎧 Monthly video podcast consumers are more likely to become weekly consumers (Sounds Profitable + CoHost) 🎧 64% of new podcast consumers prefer video-first content (Riverside.fm) If you're a marketer deciding if video is the way forward for your brand's podcast, check out our complete guide that dives into the ins and outs of video podcasting: https://lnkd.in/ge3FE-TU #videopodcasting #videopodcast #brandedpodcast #podcastagency #corporatepodcasts

So, you’ve heard about the transformative power of storytelling in podcasting. You're probably wondering why so many creators and brands rely on stories to captivate audiences. And more importantly – how can you do the same? 🎧 Join “Long Story Short” at Podcast Movement to discover the fundamental elements of creating a compelling narrative that will keep listeners engaged from start to finish. This panel of seasoned podcast experts - Fatima Zaidi, Matt Stillo, Ashley Hamer Pritchard, and moderator Quincy de Vries - will dive into the trusted techniques they use to enhance audio storytelling and why they’re so effective. #podcastmovement #pm24 #brandstorytelling #audiostorytelling #podcastproduction #podcastevent

At Quill Inc and CoHost, creating content takes up a large portion of our marketing team's time. But I must admit, at the beginning, not all of the content was quality. We created blog articles, social media posts, newsletters, etc. around ideas and topics that yes, got a lot of hits but they weren't the right hits. Why? Because we didn’t have the right audience in mind when building our content library. We drove tons of traffic to our website but it stayed exactly like that - just traffic. None of that traffic turned into an actual audience for us. Seems like a no-brainer now but at the time, it was a valuable lesson. Fast forward to today and our primary focus is still content but we’re much smarter with it. We think about the consumer on the other end, asking ourselves questions like: ✅ What are their pain points?  ✅ How will this content benefit them?  ✅ Where will they potentially be in the buying cycle?  ✅ Are we using the right language so they know it’s for them? Now the traffic we drive to our website helps us to build that audience. Readers become more consistent, sign up for our newsletter, engage with us on social media, and sometimes, turn into new clients. So this is a reminder to all content marketers and creators to know who your audience is and the type of content they’re looking to consume. You want to build an actual audience, not just drive traffic. #contentmarketing #contentstrategy #contentcreation

Start the day off right with your bi-weekly dose of The Branded Podcaster. Tune in for: 🎙 24 podcast stats and facts you should know in 2024 📹 A marketer's complete guide to video podcasts 📈 The top 9 podcast advertising platforms for brands in 2024 💸 Must-see monetization panels at Podcast Movement 👨💻 Learn about the risks of AI with Trust vs. by HITRUST #podcastnewsletter #brandedpodcasts #podcastmarketing #podcastgrowth #videopodcasts #podcastadvertising

We are so thrilled to congratulate our Founder and CEO, Fatima Zaidi, on her new role as a board member at Save the Children Canada! Her passion for children's rights and unwavering commitment to philanthropy have always been an inspiration to our team. Every founder starts a business with a mission to solve a problem and change the world in some small way. For Fatima, it was not only about creating a profitable business but also about building a company with strong values and a commitment to giving back. Please join us in congratulating her on this incredible achievement and in supporting Save the Children’s vital work around the globe. #savethechildren #philanthropy #savethechildrencanada