Startup CPG's Fourth Annual Shelfies Awards Ceremony IT'S HERE -- The Fourth Annual Shelfies Awards, proudly presented by Social Nature, will recognize the most promising emerging CPG brands. Join us for our "red carpet" Awards Ceremony celebrating the Fourth Annual Shelfies Awards finalists + winners! All are welcome to learn about and toast to the incredible emerging brands in our community. Tune into our Live from anywhere in the world to learn more about the Shelfies Winners and for an unforgettable time of community cheer, and – most importantly – to nerd out over the incredible innovation in our space. Our mission at Startup CPG is to elevate emerging consumer brands. Since our inception in 2020, we have been keenly attentive to the unique challenges that small emerging CPG brands face. Among these challenges is the cost and labor barrier to nominating products for big-name awards -- so we created our own, specifically to recognize the best-of-the-best 1-10 person brands. After receiving over 1500 products, our 4th annual Shelfies Awards were by far our most competitive yet. It's time to meet the finalists who stood out among the crowd. The Fourth Annual Shelfies Awards, proudly presented by Social Nature: An online to offline shopper marketing platform for natural CPG brands, powered by 1+ million shoppers. Over 600 CPG brands use Social Nature to convert online demand into in-store sales to support key retail accounts, new product launches and review syndication.
Startup CPG
Industry Associations
New York, NY 17,057 followers
We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
About us
The world's biggest CPG community, Startup CPG is here to help young CPG brands succeed. If you are a startup consumer brand with ten employees or fewer, we will give you opportunities to shine, elevate your brand to decision-makers who matter, and connect you to those who have done it before. We will do everything in our power to help any brand working for a better CPG ecosystem system. We’re here to lift you up, advise on critical resources, and grow your network so you can make real impact. Join our slack channel with 25,000 CPG entrepreneurs at Startupcpg.com
- Website
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startupcpg.com
External link for Startup CPG
- Industry
- Industry Associations
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
New York, NY 10014, US
Employees at Startup CPG
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Daniel Scharff
Founder/CEO @ Startup CPG | Biggest CPG Community on the Planet | Top 1% Global Podcast Host
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Mark Shesser
Founder @ Coldsmoke Creative | Shopify Plus Partner
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Peter Boyajian
Leading Retail @ Heirloom Coffee Roasters, Head of Partnerships @ Startup CPG
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Bianca Egas
E-commerce Loyalty & Retention | SaaS Partnerships | Partnerships and Sales Professional
Updates
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Which CPG Olympic Meme would you give the gold to? 🥇 . . . #cpg #entrepreneurship #olympics2024
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✨Webinar✨ EDI 101: Efficient Supply Chain Management As You Scale with SPS Commerce In this insightful session, you will learn how EDI can revolutionize your supply chain operations by automating and streamlining key processes such as order processing, inventory management, and invoicing. Emily Curran from SPS Commerce will demonstrate how EDI reduces manual errors, improves operational efficiency, and enables your business to scale seamlessly. ↗️ Register here: https://lnkd.in/eNdmUaiv . . . #webinar #cpg #smallbusiness
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✨️Meet a Shelfies Finalist✨️ Sweety Ice Cream - The only family, AAPI-owned and operated ice cream mochi business in America! Sweety's story began in 1978 when a couple brought their favorite Asian flavors to their new California neighborhood, opening a cozy mochi ice cream shop. Their children grew up surrounded by sweet mochi dough and endless ice cream taste tests. Now, those kiddos are all grown up and have taken over the family tradition, expanding Sweety's reach to retailers across the nation! 🍡🍦 . . . #cpg #startupcpg #mochi #AAPI #familybusiness
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Buckle up! Our lineup of Backpack Brands for Discotopia 2024 just dropped, and it features an impressive array of emerging CPG brands! 🐒 Nimble Outdoor Snacks 🍷 Tēthos 🥣 NOOISH 🍦 TruJoy Yogurt 🫧 Loo wipes 🌸 Erleia 🧘♀️ YÜJ granola 👯♂️ SIBZ 💆♀️ icalm Health These 9 brands will be sampling their goods during our Discotopia party and competing for the coveted grand prize: a FREE sponsored booth at Newtopia Now 2025 🤩 Don’t miss your opportunity to discover these fantastic brands and cast your vote! Grab your Discotopia tickets at the link in the comments! . . . #cpg #startups #newtopianow #emergingbrands #denver
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One question we get asked a lot is, ‘What is Startup CPG?’ We thought, who better to answer than our amazing community! Here’s what our friend Simon Solis-Cohen of Huxley had to say. How would you describe Startup CPG? 🤔 . . . #cpg #startupcpg #foodandbeverage #entrepreneurs
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It's time for 2 NEW Startup CPG podcast episodes! 🎙️ **Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats** Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie Maschhoff and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture. 🎙️ **Episode 155 - The Beverage Investors: Salle Jian, Alex Malamatinas, Brandon Yahn and Connor McKenna** In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Sallie Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks. 🎧 Tap the podcast link in the comments to tune in now! . . . #newpodcast #podcastshow #businesspodcasts #entrepreneurs
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Denver's calling! In 3 weeks, Startup CPG is going to the mile-high city to exhibit at Newtopia Now. We're excited for this new trade show format that puts an emphasis on connection. Get ready for curated matchmaking, live podcasts, and game-changing conversations. Let's elevate the industry together at the Colorado Convention Center! Register now: https://lnkd.in/e2uBJvyR
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The 2024 SHELFIE AWARDS FINALISTS ARE HERE! 🥳🍾🎉 Join us in congratulating this year’s group of finalists. With over 1,500 products submitted for judging, this was the toughest competition yet! Cheers to everyone who secured a spot in the finals 🥂 To read more about our finalists, visit the Shelfie Awards Finalists link in the comments below 👇 A special thanks to our sponsor Social Nature for helping to make the 2024 Shelfie Awards season a success! 🙏🏻 . . . #cpg #emergingbrands #foodandbeverage
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✨Webinar✨ Emerging CPGs: Balancing Growth and Profitability with Highbeam Emerging CPG companies face a crucial challenge: balancing growth with profitability. Whether you're aiming for rapid growth with a long-term profitability strategy or looking to optimize profits right away, this webinar is for you. Join industry experts as they share actionable insights on smart investments, efficient growth strategies, and effective cash flow management. Learn how to navigate the complexities of scaling your CPG brand while aligning your financial goals. This session offers invaluable guidance for brands at any stage of their growth journey. ↗️ Register now via the link in the comments! . . . #webinar #cpg #smallbusiness #businessgrowth