Understood.org

For people with ADHD, body doubling can create a sense of responsibility, make it easier to ignore distractions, and lead to better time management. Follow us to stay informed about helpful strategies for people with ADHD. #ADHD #TimeManagement #BodyDoubling

Understood.org is on the latest episode of Kantar's “Sustainable Futures” podcast, where our CMO and Co-President, Nathan Friedman, sits down with Kantar's Global Head of DEI, Valeria Piaggio, to discuss building brand loyalty with neurodivergent consumers. With Kantar's Brand Inclusion Index recently revealing that the neurodivergent community experiences the most discrimination from brands, Nathan shares how your brand can adapt to meet their needs. Listen here: https://lnkd.in/efsmCf3N

Has interrupting become an issue? For people with ADHD, impulsivity and trouble with working memory can make it tough not to blurt things out. Learn all about interrupting and ADHD on this episode of the “Tips from an ADHD Coach” podcast with host Jaye Lin: https://u.org/4d7EH9g

As we wrap up our team’s "Week of Understanding," we’re reviewing our progress against our mission to: 1. Raise awareness of learning and thinking differences (we call these LTDs). 2. Reduce the stigma associated with asking for accommodations that help people with LTDs. 3. Provide even more tools and resources to help people with LTDs thrive. 4. Measure the impact we have in the lives of people with LTDs and their families. If you’re as energized as we are by what’s ahead and the impact we are making, you can be part of it. Consider becoming a partner in our mission at the link below or joining our team. Who knows, maybe we’ll be welcoming you to our next "Week of Understanding"! https://lnkd.in/ejf6mNph

On day one of our "Week of Understanding," we heard from caregivers and people with learning and thinking differences. On day two, we put that information into action. Our research team shared additional insights into the impact of the Understood.org portfolio of resources. Today, 100% of parents report feeling better after using our resources. That’s validating, but we aspire to expand the number of people who are accessing our solutions so that “100 million people with thinking and learning differences, like ADHD and dyslexia, can thrive.” By using the research team’s insights our teams workshopped ways we can expand our audience to reach our mission. From helping pediatricians to teachers to parents, our teams used outside-the-box thinking to bring our mission to life.

We’ve learned a lot in just the first day of the “Week of Understanding” here at Understood.org. Eleni Matheou, one of our research experts, hosted a panel of women with ADHD who are parents to kids with ADHD. We call these the “Double ADHD parents.” “Sometimes it feels like I give my best to everyone and work. When I get home, I may not always have the patience or energy to be the mom I want to be for my kids.” - Panelist and “Double ADHD parent” Every year, our research team has hundreds of these kinds of conversations to help our teams create tools and resources like the podcast linked below that help parents and kids with ADHD thrive at work, school and home! https://lnkd.in/gbFvv6sg

A recent LinkedIn study showed that employees who receive regular learning opportunities are 47% more likely to be high performers. So, twice a year, we gather the entire Understood.org team for our "Week of Understanding." Over four days, we hear from people with learning and thinking differences and industry experts. We review our strategy and workshop better ways to deliver on our mission. Follow us throughout our "Week of Understanding" to learn alongside us!

According to the Americans with Disabilities Act (ADA), “accommodations are considered ‘reasonable’ if they do not create an undue hardship or a direct threat.” Learn how you can better establish an accommodation-positive culture in your workplace. https://u.org/4bZNl8c

Earlier this summer, members of our Understood.org team participated in an event with the Educating All Learners Alliance and New America. Together, we developed a policy paper to inform and guide policymakers at all levels — from local school boards to national education departments — who are responsible for shaping education policy in the age of artificial intelligence (AI). While the use of artificial intelligence (AI) in education is not a new concept, the recent widespread awareness and emerging use cases of generative AI have sparked significant interest in AI's potential to support students with disabilities. Read the full paper here: https://lnkd.in/gyGNCtir

Our Understood.org Knowledge Team attended Quirk's Media's "The 2024 Quirk's Event" in New York last week and led a fantastic session called "Neurodiversity: Understanding the target audience you've never considered." We enjoyed connecting with fellow researchers, and Justine Bassman, Eleni Matheou, and Shalini Suresh shared valuable insights on how to better understand and engage this often overlooked yet significant audience in your brands and marketing research. Interested in learning more about this topic? Leave your email on our LinkedIn page to get in touch with us!