For auto brand marketing teams, AM/FM #radio is a powerful platform to reach American drivers to build auto brands and reach #auto intenders: https://bit.ly/4dowHQS #westwoodone Key takeaways: - For product design and operations teams at auto manufacturers, it is important to understand the massive use of AM/FM radio among their customers - Among all U.S. drivers, AM/FM radio is the ad-supported queen of the road with an 86% share of in-car ad-supported audio - The proportion of AM/FM radio listening occurring in-car has rebounded to pre-pandemic levels
Westwood One
Broadcast Media Production and Distribution
New York, New York 9,457 followers
Westwood One is the largest audio broadcast network in America.
About us
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 9,800 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, and the Academy of Country Music Awards, to name a few. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.
- Website
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http://www.westwoodone.com
External link for Westwood One
- Industry
- Broadcast Media Production and Distribution
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
Locations
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Primary
220 West 42nd Street
New York, New York 10036, US
Employees at Westwood One
Updates
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For the second year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison Research’s “#ShareofEar,” the long running #audio tracking study. Click below to watch an 8-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, examining how AM/FM #radio represents 60% of all in-car tuning and a whopping 86% share of in-car ad supported audio:
08.06.24 Auto Brands
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How can #audio be used for advertising a product? Best practices stress the importance of branding and conveying the benefit: https://bit.ly/4d2sx1n #westwoodone
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Steve's Pest Control Inc. offers Madison Avenue a master class on creating future demand and how building a brand is the main driver of long-term growth and profit: https://bit.ly/3LXok3b #westwoodone Key findings: - Through its long-term use of AM/FM radio advertising, Steve’s Pest Control dominates unaided brand awareness; Across all stages of the consumer journey, Steve’s Pest Control leads the market - Compared to other categories, Steve’s Pest Control owns its category as the best-known brand - Every advertiser has two jobs: Creating future demand and converting existing demand; Steve’s Pest Control excels at creating future demand - According to System1 creative testing, Steve’s Pest Control’s AM/FM radio ads achieve nearly a three star, one of the best testing AM/FM #radio ads in the U.S.; AM/FM radio ads are most associated with Steve’s Pest Control
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To understand the magnitude of the brand Steve's Pest Control Inc. built with long-term advertising on AM/FM #radio, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of 98 consumers in the Columbia-Jefferson City DMA in December 2023. Click below to watch a 20-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining what Steve's Pest Control can teach Madison Avenue about how #advertising really works:
07.23.24 Steve's Pest Control
https://www.youtube.com/
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Nielsen reveals the vast majority of #podcast and AM/FM #radio listeners have purchased online in the last three months. https://bit.ly/3zMqLmc #westwoodone - AM/FM radio and podcasts are ideal medium platforms for retailers and e-commerce brands: Heavy #audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more on online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent. - AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. -AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM radio generates a 50% increase in reach. - #Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising.
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Westwood One reposted this
Dan Bongino continues to climb the charts! Tune in to The Dan Bongino Show, wherever you listen, for special coverage live from the RNC.
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This week, Amazon has debuted its 10th #PrimeDay event, giving Prime members exclusive access to millions of deals. Since the inception of Amazon Prime Day, the #audio audience has been the engine of #ecommerce purchases. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining how AM/FM #radio and #podcast audiences have powered Amazon Prime Day and why retailers should give audio a starring role in their holiday media plans:
07.16.24 Amazon Prime Day
https://www.youtube.com/
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This week, Amazon will debut its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals. Since the inception of Amazon Prime Day, the audio audience has been the engine of e-commerce purchases. #CumulusMedia | #WestwoodOne Audio Active Group® blog examines how Amazon Prime Day is powered by AM/FM radio and makes the case for retailers giving audio a starring role in their holiday media plans. Key Takeaways: ◾ AM/FM radio and podcasts are ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. ◾ AM/FM radio makes your TV better - “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. ◾ Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity. CUMULUS MEDIA | Westwood One | Cumulus Podcast Network
Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans
https://www.westwoodone.com