#Media costs are changing, and brands need to keep up with the trends to win. See what our experts had to say about the future of #paidads and what it means for your #budget. https://lnkd.in/gDwDxQSC
Wpromote
Advertising Services
El Segundo, CA 49,622 followers
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
About us
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- Website
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http://www.wpromote.com
External link for Wpromote
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- El Segundo, CA
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Paid Search & Media, Creative Services, SEO, Earned Social, Content Marketing, Feed Management, Paid Social, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence
Locations
Employees at Wpromote
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Bob Schwartz
Building Great Companies & Brands. Enable Others Success in Life & Business. #Board #Vice Chairman #CEO
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Paul Dumais
Digital Transformation from Zero to AI : Entrepreneur : Mentor : Investor
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Ripan Kadakia
Partner at ZMC
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John Scott
Information Security Professional, CISSP/CISA
Updates
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A #datacleanroom isn’t a catch-all for everything, but they can be a great way to keep your proprietary #data safe. Our VP of Data Strategy & Analytics Drew Ford teamed up with Hightouch’s AdTech Lead Ian Maier to give you the 411 on when (and when not) to use clean rooms. https://lnkd.in/gk-TZZTj
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There might not be an #Olympic event for #marketing, but that doesn’t mean you can’t take advantage of these three #retail and #DTC trends for the win: https://lnkd.in/gH3aWaZv
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You might be tempted to forego #social vanity metrics in favor of stats more representative of business #performance metrics—but don’t write them off just yet. Seeking higher rates of engagement including likes, comments, and followers can help you build a loyal community of potential customers. https://ow.ly/jR8v50STqRB
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Wpromote reposted this
Sponsor Spotlight! We’re thrilled to welcome Wpromote as a sponsor for the Future of Product Management Summit 2024! 🎉 On September 18th, join us for a virtual event where innovation meets strategy. Wpromote is redefining what it means to grow in today’s fast-paced digital landscape. As a full-service independent digital agency, they deliver immediate impact for top brands like Intuit QuickBooks, Peacock, and Spanx through unconventional strategies and a performance-driven approach. Wpromote’s unique data-led model combines the storytelling power of brand media with the accountability of performance media, fueling continuous brand evolution and driving transformative business impact. With their Challenger culture and predictive Polaris platform, they empower product leaders to outsmart—not outspend—the competition. Don’t miss the chance to learn how WPromote’s agile, outcome-first strategies can take your product to the next level. 👉 Register for free today: https://loom.ly/_7SzOxI
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The judge in the DOJ’s antitrust case against #Google has found that the platform unlawfully maintained a monopoly on #search and text advertising. Wpromote's Head of SEO Serena Peterson and VP of Earned & Owned Media Rachel Bucey Klein break down the implications of the ruling and what it means for the future of search. https://lnkd.in/grGx4rwK
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The recent #Google antitrust ruling has advertisers across industries wondering what is going to change in the world of #search. Our VP of Earned & Owned Media Rachel Bucey Klein chatted with MediaPost's Laurie Sullivan about the remedies the court might apply to even the playing field. https://lnkd.in/gMhrvHd9
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Wpromote reposted this
Brands are either facing pressure or are choosing to eliminate or pull back on their #diversity, social or #sustainability efforts. How can media agencies continue to navigate the space with clients? There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment. Donald Trump, the Republican nominee to win back the presidency, has pushed back against socially progressive moves in corporate America, making it part of his rallying cry. In this piece by Antoinette S. and Michael Burgi, we speak to Christine Schrader of Wpromote, Sean Clayton of Myosin.xyz, and Alexandre Carney and Azlyn Jeffries of Orci.
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Most #DEI and #sustainability initiatives will only stick if agencies and other partners can help #brands articulate the business value of those investments. Our own Christine Schrader shares her thoughts with Digiday's Antoinette S. on how to transform good #media intentions into standard operating procedures for brands. https://lnkd.in/gnxGnJQV