Natalie Bastian

Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Looking to stay ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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A recent WSJ article claims that television advertising is losing its relevance, but Magid AD.VANTAGE's Bill Day points out that the advertising demand is high; broadcasters just need to rethink their go-to-market strategies. 📺 Check out the article below for Bill's practical tips on how to evolve your GTM strategies to better generate demand, set more meetings, & make more closes. #SalesStrategies #TVAdvertising #BroadcastTV #MagidInsights

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Spaghetti-against-the-wall is not a strategy! 🍝 Some recent articles suggest that TV Advertising is broken. But perhaps it is brands' larger GTM strategy that's the mess... Our Bill Day dives into the issue on the minds of many this #Upfront season - the use of Advertising in the media mix in these uncertain times. He offers broadcasters specific action steps below (with particular attention to #Sales) and specific opportunities for you to gain Advantage.

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What does the current TV media buying landscape look like? I think Nielson's Alison Gensheimer nails it on the head - "TV isn’t going anywhere, it’s going everywhere." Today's TV media buying landscape is becoming more like programmatic media buying, and I think that's a good thing. For advertisers, its always has been about finding the right audience, and now more than ever programmatic TV is leading the way and paving a path for how the future of linear TV buying will be done. #MediaBuying #TV #MediaBuyers #programmaticmediabuying

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In this week's #LegendsandLeadership, Jack Myers speaks with Simulmedia Founder and Chairman Dave Morgan for an in-depth discussion on the recent industry transformations, challenges, and what lies ahead. https://lnkd.in/e8X7FwmF

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🔥 ALL NEW IN DIVERSE MEDIA MEASUREMENT: Measure the Impact and Effectiveness of Virtual Product Placement (VPP) Campaigns with Standard TV Ad Reporting within Black, Hispanic, Asian, and LGBTQ+ owned media.    Mirriad's VPP is now measurable across linear and digital channels, offering advertisers a comprehensive view of audience reach and lower funnel outcomes like sales and store visits.   Additionally, to maximize your #HispanicHeritageMonth campaign, explore Mirriad’s signage formats giving brands the ability to run in-language messaging to effectively engage Hispanic audiences, ensuring confidence in the impact of your campaigns.   Explore the full potential of Mirriad's VPP here: https://lnkd.in/eZpRZw2s #diversemedia #multiculturalmarketing #hispanicheritagemonth

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Power to the Mighty Middle!!! "Designed from the ground up to give mid-sized agencies and brands the same kind of data, audience modeling, trade area development, optimization, and media execution capabilities that historically have only been available to much larger organizations."

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In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising

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The Drum and FreeWheel, a Comcast Advertising company, invited our US and Global President, Dani Benowitz, and other leaders in the investment side of the TV ecosystem to explore the shift from linear to streaming live TV and its implications for advertisers and programmers in their "#YOLO (You're Only Live Once)" series live from Cannes.   Dani shared some unique insights, "The fact that live programming is living on these new platforms brings the opportunity for innovative ad units like interactive and shoppable, and first-party data to connect and target audiences in a different way to move down the funnel quicker."    To read the article and watch the #YOLO series, visit The Drum: https://lnkd.in/eK9xc86X

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Customers who have a positive emotional experience with a brand are up to 8 times more likely to become loyal customers and make repeat purchases. 📈 Discover how Omnicom took this to heart and adopted an AI-driven framework powered by Adobe solutions, to improve its customer experience efforts: https://adobe.ly/3Q8bhy0

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ICYMI: Andrew Covato Founder and Managing Director of Growth By Science, sat down with Allison Schiff from AdExchanger for an insightful and engaging discussion on the state of marketing measurement and optimization today. Check it out below: #adtech #measurement #incrementality

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Check out this fascinating read by Michael Roca, Executive Director of ELEVATE at Omnicom Media Group & HMC Board Member, in ADWEEK! Despite the 'Latin Boom', advertisers are still under-investing in the Hispanic audience -- which holds $3.2 TRILLION in buying power. Dive into the key stats and insights on the growing majority here: https://bit.ly/3QNCFBL

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Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday

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B2B CMOs: The new growth orchestrators. In a conversation with our CMO, Jackie Cutrone, and EssenceMediacom's President Kristin Gowers, Xerox's Chief Growth & Disruption Officer, Deena LaMarque Piquion, shares: CMOs must be responsible for data-driven strategies to ensure company success and profitability. Explore how Xerox unifies B2B marketing and growth: https://hubs.li/Q02zhxCQ0

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A guide for the marketers trying to understand Gen Z slang. Learn about connecting authentically, and uniquely targeting generations to engage, and convert them to customers. 💡Awareness is the most important factor to thoughtful targeting efforts. Check it out, you might learn something! https://hubs.ly/Q02yDXY70

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Night Market's George Musi recently shared his perspective with Digiday on the transformation of retail media into a comprehensive full-funnel strategy for media agencies. Be sure to check out the article for more insights into this exciting evolution. #NightMarket #HorizonMedia #RetailMedia #Commerce #Digiday https://lnkd.in/eWCtaRhR

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🎤 In a recent interview with Larry Jordan, our Chief Strategy Officer Sean Lee shared his thoughts on, "What Are the Key Trends Media Industry Leaders Are Watching?" Catch the full interview here: https://lnkd.in/gT5JE2dw According to Sean, we're on the cusp of a boom in AR/VR content, and the tech supporting this immersive experience is evolving rapidly. Stay ahead of the curve with OpenDrives as we navigate these dynamic trends in the media landscape. 🚀💡 #MediaInnovation #ARVR #TechTrends

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Jonathan Nelson, CEO, Omnicom Digital, sits down with Neeta Nair, Editor, IMPACT Weekly Magazine to discuss the biggest trends in tech and how are our agencies are using Gen AI. "At Omnicom, we talk about how generative AI is giving our employees superpowers and allowing them to do inhumane amounts of research in seconds, generate new ideas, innovate, and ultimately show the connection back to outcomes," said Jonathan Nelson. Watch the full interview: https://lnkd.in/ek6kKcAp #OmnicomCannes

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