Analyst - Impact

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Analyst position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social. The highly visible role also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. This person will also play an integral role in the standardization of reporting templates and assist in the development of companywide research norms. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and analytics to develop actionable insights and effectively tell a story on behalf of advertisers.

Duties And Responsibilities

• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Support supervisor and the broader Impact team on key Sales priorities and initiatives
• Maintain normative database for NBCU specific benchmarking
• Assist in the development of case studies
  
  

Qualifications

Basic Qualifications:

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or equivalent experience
• Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
• Experience with syndicated and/or custom brand impact and attribution measurement partners a plus. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, and analyzing banners & crosstabs
• Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards
  
  

Desired Characteristics

• Proven data analyzation, interpretation and visualization skills
• Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
• Strong communication skills necessary, both oral and written
• Ability to work independently and as part of a team
• Affinity for numbers and the story behind them
• Naturally curious, resourceful and motivated
• Open-minded and able to incorporate feedback and learnings into future projects
  
  

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity

or expression, age, national origin or ancestry, citizenship, disability, sexual

orientation, marital status, pregnancy, veteran status, membership in the uniformed

services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the

right to request a reasonable accommodation if you are unable or limited in your

ability to use or access nbcunicareers.com as a result of your disability. You can

request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.