Brand Manager

About JustFoodForDogs

JustFoodForDogs is a rapidly growing company dedicated to providing our furry companions with high quality, fresh, and nutritious food. As a leader in the pet food industry, we are committed to innovation, sustainability, and improving the lives of pets and their owners.

Job Purpose Summary

Working with the SVP of Marketing, the Brand Manager / Senior Brand Manager is a key marketing leadership position for the company and is accountable for brand activation, driving company revenue, new product innovation and e-commerce. This position requires a highly motivated individual with strong marketing and brand activation skills, interpersonal skills, and the ability to partner with internal and external stakeholders. Candidate must have a strong track record of success in building brands, be able to work in a team environment, and be passionate about working in an unstructured entrepreneurial environment.

AREAS OF RESPONSIBILITY

• Build brand equity and deliver big ideas to drive growth including developing and implementing brand strategy, consumer segmentation, targeting and positioning of brand.
• Develop and execute annual marketing plans and programs to drive household penetration and trial of the Good Karma brand.
• Manage marketing budget including measuring and analyzing sales impact of marketing programming and the profitability/ROI of marketing expenditures.
• Manage and assists in execution of all digital social and influencer marketing initiatives including developing programs to drive e-commerce sales, social media messaging and execution and digital advertising.
• Works with agency partners in the creative development process and execution of all national and local advertising campaigns.
• Partner closely with sales team to drive marketing strategy by executing retailer-specific and shopper marketing opportunities and providing needed execution and support.
• Lead marketing and KPI reporting (i.e., syndicated sales performance). Continuously monitor business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
• Manage consumer response (website, consumer affairs).
• Assists with establishing brand pricing strategies and analysis to monitor all pricing and price promotion levels and activities.
• Directs and manages three-year innovation pipeline in conjunction with R&D team including active projects and building out pipeline of new initiatives. Creates strong selling story for new items in conjunction with sales team.
  
  

KEY SUCCESS FACTORS OF IDEAL CANDIDATE

• Be a genuine ambassador, who exemplifies our values in all communications and interactions.
• Understand brand strategy – consumer segmentation, consumer targeting, brand positioning and brand architecture.
• Develop business plans that will strengthen brand position in each consumer segment and market, to identify risks and take advantage of opportunities in new markets. This requires both broad and deep understanding of target consumers and development of product and visual concepts that will attract and convert them to our products.
• Possess strong P&L management skills, which are critical to navigating the complexities of changing input costs, a complex supply chain, and increased competition for shelf space.
• Possess and demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities.
• Provide leadership to both the Marketing team and multiple cross-functional team members and pull the teams together to manage priorities and deliver goals.
• Demonstrate key leadership characteristics including drive to deliver results, collaboration, flexibility, strong communicator, entrepreneurial, ability to roll up sleeves, big idea thinker, and integrity.
• Excellent verbal and written communication, conflict resolution and influence management skills.
  
  

Required Education, Training And Compensation

• Minimum of 3-5 years of experience in brand/consumer products marketing leadership roles including prior experience with BOTH big company and entrepreneurial company experience (e.g., revenue under $30 million).
• Candidate must be a proficient user in POWERPOINT, WORD, EXCEL, and SPINS/Nielsen.
• MBA preferred.
  
  

Our Core Values - TEAMwork

Transparency – From the ingredients to monthly company hosted townhall meetings; JustFoodForDogs is committed to transparency.

Evolution with Empathy – JustFoodForDogs is committed to adapting as the needs of pet’s change. We view evolution as necessary growth. We’re relentlessly dedicated pioneers of health and wellness for pets and we will never, under any circumstances, stop asking our founding question: “Is there a better way?” for pets, customers, employees & partners

Advocates for pet health – JustFoodForDogs is committed to honoring pet life through support of rescue efforts & driving positive change within the pet food industry

Mission driven decision making – We’ve made it our mission at JustFoodForDogs to improve the length and quality of life for as many pets as possible—through real food and nutrition

JUSTFOODFORDOGS is an Equal Opportunity Employer. JUSTFOODFORDOGS does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status or any other legally protected basis, and to the extent permitted by law. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.

Job Type: Full-time, Exempt