Director of Customer Marketing
Airtable is on a mission to put no-code AI in the hands of citizen developers around the world. Our AI capabilities are used by companies ranging from global enterprises like AWS through to small businesses transforming their entire operations on our platform. Today, the company has more than 500,000 customers, including more than 50% of the Global 2000.
As the Director of Customer Marketing, you’ll drive the overall customer marketing strategy, from onboarding and retention to advocacy and expansion. You’ll work closely with both Product and Customer Success organizations to drive adoption and satisfaction across a thriving community of users around the world. This position reports to the Vice President of Product Marketing.
What You'll Do
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable .
For work locations in the San Francisco Bay Area, New York City, and Los Angeles, the base salary range for this role is:
$248,000 — $351,200 USD
Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here .
As the Director of Customer Marketing, you’ll drive the overall customer marketing strategy, from onboarding and retention to advocacy and expansion. You’ll work closely with both Product and Customer Success organizations to drive adoption and satisfaction across a thriving community of users around the world. This position reports to the Vice President of Product Marketing.
What You'll Do
- Develop all up customer marketing strategy with focus on advocacy, expansion, and satisfaction.
- Spearhead customer advocacy initiatives aligned to product & solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, references and community needed to drive our next wave of growth.
- Create strategic insights from across our customer base to help influence roadmap, growth, and customer satisfaction. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends.
- Collaborate cross-functionally to ensure alignment between marketing strategies, sales requirements, product vision and overall business objectives. As part of this, you will partner closely with Product on how we drive adoption of new capabilities across our global customer base; and work with the Services and Customer Success teams on driving expansion pipeline and new use cases.
- Influence and help to shape our customer community events as well as online community.
- At least 5+ years of direct Customer Marketing experience.
- Demonstrated expert in building world-class customer advocacy programs.
- Go-to-market & Cross-functional partnership: Demonstrated ability to collaborate with Customer Success and Marketing teams to bring new products to market, drive expansion, and learn from customers.
- Technical sensibility: You don’t necessarily have a technical background, but you love experimenting with new tools and you have a personal interest in AI.
- Strong collaborator: track record of working effectively with partners in Product, Marketing, and Sales.
- Excellent written and verbal communication: Able to crisply articulate a vision for an Airtable that resonates with internal stakeholders like sales and marketing, and inspires customers to implement Airtable solutions.
- Comfortable with ambiguity: We are in the early days of the AI era, so must be comfortable breaking new ground on process and principles in delivering those solutions.
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable .
For work locations in the San Francisco Bay Area, New York City, and Los Angeles, the base salary range for this role is:
$248,000 — $351,200 USD
Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here .
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
Referrals increase your chances of interviewing at Airtable by 2x
See who you knowGet notified about new Director Customer Marketing jobs in San Francisco, CA.
Sign in to create job alertSimilar jobs
People also viewed
-
VP of Digital Marketing at SaaStr
VP of Digital Marketing at SaaStr
-
Head of Marketing
Head of Marketing
-
Director, Global Marketing and Media - OLEHENRIKSEN
Director, Global Marketing and Media - OLEHENRIKSEN
-
Director of Integrated Marketing
Director of Integrated Marketing
-
Vice President of Marketing
Vice President of Marketing
-
Director, Product Marketing
Director, Product Marketing
-
VP of Marketing
VP of Marketing
-
Head of Growth
Head of Growth
-
Director, Pfizer Brand Campaigns
Director, Pfizer Brand Campaigns
-
Director, Global Digital Marketing
Director, Global Digital Marketing
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More