Social Media Specialist II
ESPN is seeking a Social Media Specialist II who will discover, develop, and distribute engaging content that will thrive on ESPN-branded social media accounts across Instagram, TikTok, Twitter, and Facebook. This position will require live social programming and support of multiple sports with a focus on the main ESPN and SportsCenter social accounts.
Responsibilities:
The base salary for this position in New York, NY is $77,100 - $103,400 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Responsibilities:
- Surface and curate engaging social content for Instagram, TikTok, Twitter, and Facebook.
- Write, edit and enhance social copy to ensure that writing style is consistent with account voice and editorial policies.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure ESPN remains a leader in digital engagement.
- Generate new ideas for social media posts and execute against them from start to finish, including occasional video and photo editing.
- Collaborate with a few internal partners to make social content compelling and comprehensive.
- Work in a variety of platform-specific content management and social analytics systems.
- Analyze performance of social content and incorporate insights into future content decisions.
- Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures.
- Edit and enhance video clips, graphics, and images to maximize their impact on social media platforms.
- Proactively search for and identify high-quality User Generated Content (UGC) that resonates with sports fans and aligns with ESPN’s brand, leveraging social listening tools and platform-specific search techniques.
- Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position.
- Minimum of 2 years of experience in social media or a closely related field
- Minimum of 1 year of experience using video editing software (e.g. Final Cut, Premiere, After Effects)
- Minimum of 1 year of experience using photo editing software (e.g. Photoshop, InDesign)
- Elite knowledge of the sports landscape, including current athletes, rules, and events
- Sound editorial judgment, writing and editing skills
- Ability to react quickly and positively under pressure
- Strong communication and organization skills
- Appreciation for and understanding of internet pop culture
- Familiarity with ESPN’s content across multiple platforms
- Minimum of 2 years of experience using video or photo editing software (e.g. Final Cut, After Effects, Premiere, Photoshop)
- Commanding knowledge of emerging social media trends
- High School Diploma
- An undergraduate degree in journalism, communications, online/multimedia or related field OR a high school diploma and a suitable combination of related training and experience.
The base salary for this position in New York, NY is $77,100 - $103,400 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Broadcast Media Production and Distribution
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