Haru Coryne’s Post

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Data Reporter at ProPublica

I recommend this post by Alexandra Smith on "total journalism reach" -- The 19th's new readership metric. It's full of insights and data wisdom. One takeaway: prioritize consistency across platforms without being overly rigid. For example, #Instagram views get counted because their posts basically republish an abridged version of the story -- an increasingly common publishing strategy -- not just because the machine needs more #data. Above all, this model is attentive to the question of *why* we measure #readership. I've always felt that digital interactions are metaphorical -- as summed up in that now quaint adage: "tweets, not endorsements." What does readership *represent*? Answering that question will help you collect quality, consistent data on #news consumption. And that will bring us closer to the readers we serve. https://lnkd.in/gxn4wmYy

Why we invented a new metric for measuring readership

Why we invented a new metric for measuring readership

cjr.org

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