McCann New York’s Post

Shout out to agency thought leaders Vicky Chang (Tatari), Michael Lyons (JuiceMedia.IO), and Thomas Starr (BMG360) for sharing their deep industry insights during a recent #PDMIWest panel moderated by our own Brij Shah! Here are three takeaways from their discussion in case you missed it 👇 1️⃣ Flex or fall: Flexibility and speed are key for performance brands. Media partners that flex will benefit. 2️⃣ Level up or be left behind: Acceleration of technology continues at a rapid pace. Ad spend will gravitate towards tech-enabled solutions. 3️⃣ Test, test, test: More rigorous testing, specifically creative testing, is needed.

Don't tell the BoldLens leadership team this but our developers have *just* launched a way for you to get a quick, meaningful analysis of your brand against its key competitors. Here's how it works:   1️⃣ Head to instantinsight.boldlens.ai 2️⃣ Click 'Show me' 3️⃣ Type in your brand's URL and the URL of your top three competitors 4️⃣ Get a quick snapshot of your #ShareOfTraffic against your competitors 5️⃣ But wait! There's more. Type in your email address and click "Get Analysis" 6️⃣ Stretch your legs for 30 seconds while our analytics works its magic by measuring the performance of your website across paid, owned and earned channels, against the performance of your competitors 7️⃣ Dive into the digestible, executive summary of your performance and our recommendations to get bigger and better 8️⃣ Turn those insights into world-beating strategy and creativity (or Boldspace can do it for you) 9️⃣ Collect your 2024 Cannes Lion Award*   For your analytical pleasure, swipe for the top 3 things we learnt about the #MarketingPerformance of the UK's political sphere (Labour vs Conservatives, Lib Dems, and the Scottish National Party).   *Replace with your career-defining award of choice   #DigitalMarketing #MarketingStrategy #BrandTracking

We kicked off the February cohort of our advanced attribution masterclass with 50 learners across 4 time zones from all sides of the ecosystem - brands, agencies, publishers and independent consultants. Madan Bharadwaj led the session on advanced attribution foundations, and later we were joined by two very talented invited speakers: ► Kristi Lind | Agency Leader & Communications Strategy Veteran | Canvas Worldwide, OMD, Saatchi & Saatchi, Wunderman ► Gail Buffington| Marketing & Analytics leader | Millipore Sigma, Soft Surroundings, US Army Kristi & Gail took us to school on how marketing and agency leaders use data along with intuition to shape media strategy. For those 3.5 hours we had the most elevated conversation on attribution in the industry. Watch this space for daily bytes of attribution learning from class. #advancedattribution #marketingmixmodeling #incrementality #marketingattribution #triangulation

Save the date! Join us for an engaging discussion with Kirk McDonald, CEO of GroupM North America, as we explore the intricate world of media and advertising on Wednesday, October 11, 2023, at 1pm ET. Register now: https://lnkd.in/eG24nV64 #GroupM #MarketingTransformation #DigitalMedia #Adtech #FutureOfMarketing #DigitalTransformation #DigitalMarketing

Jarrod Martin, our Global CEO, joined exchange4media while in Cannes to explain our value within the IPG Mediabrands network and how we create a seamless experience for our clients.   "Within the IPG Mediabrands network, KINESSO plays two roles -- first a client facing brand where the effort is to bring in performance-based clients and clients that are strong in the data and tech space. The second crucial part is as an ingredient brand that helps to power the rest of IPG to provide the tech and data muscle to help clients achieve better business results against the campaign they run."   Check out the full article here: https://bit.ly/45CxdYR

Our very own Nicole McKinney (Sr. Strategist) made it on Business Insider's 30 Rising Stars who are revolutionizing advertising in 2023! We couldn’t be more proud 🤩! Read the full article and see all of the Rising Stars for 2023 https://lnkd.in/gitsmJS8 #risingstar #creativeagency #marketingstrategy #strategy #adagency

Ad Age had 80 agency leaders, including our own CEO, Tracey Faux Pattani, weigh in on the future of industry trends in 2024. The overall sentiment was a cautious optimism, with exciting opportunities in the works, but an acknowledgment to prepare for potential disruptions. #2024trends #industryinsights #advertisinginsights

Advertisers should be paying attention to attention measurement! 🚨 Attention measurement is an essential but easily under-utilized and misunderstood tool for advertisers. Check out our #ShowHow series with SVP Global Product & Business Development Kay Schneider to learn more about how attention measurement works! 👇 https://lnkd.in/ead4bFwE #attentionmeasurement #attentionmetrics #digitaladvertising #ShowHeroesGroup

Great insights on brand needs here. While we started off and continue to work with agencies, we’re here to help any enterprise that buys media at scale boost speed, control, visibilty, and ROAS. Some brands in-house, some use agencies, most do both. We work the way our clients work—and they are all unique. #modular #apifirst #universalconnectivity #flexibility #brands #agencies #cohousing

Looking forward to AntiCon - are you going to be there? Rutger Heij & I will be walking the halls and providing insights on how to improve your return on content marketing programmes with hard to reach audiences (globally, all industries). #anticon #marketing #content #martinsorrell #salestech #globaldatamarketingsolutions #mql #ai #business