Nissin Foods’ Post

Nissin Foods reposted this

View organization page for ADWEEK, graphic

1,407,587 followers

On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards? Hard to say, but the odds are good that tourists will take note of an ad that debuted last week. It’s the one with a cup of soup boogieing inside of a three-story tall microwave oven. This is how Nissin Foods has elected to drop its marketing dollars to advertise an innovation half a century in the making, Cup Noodles' new paper cup. https://adweek.it/4awQtZ3

Aidza Molina

Assembly Worker en Nissin Foods

4mo

Trabaje en la fábrica de Nissin food me parece fantástico este anuncio

Like
Reply
jim caron

Jim Caron at Fine Art Laguna Beach

4mo

A heart attack in a cup.

Like
Reply
Jaxon M.

Performance Marketing | Digital Channels | Strategic Communications

4mo

What does it look like from different angles other than it’s designed perspective? Would it be still the same impact or does the audience have to be standing on a 45 to “see” the board ? Very cool concept!

Like
Reply

Oddly enough, this is the big news I’ve been going around telling people since I saw the change in the cup 😁

Like
Reply
Kenneth Brodigan

GLG Information Services | South American Trade Union Private Equity Partner

4mo

Fantastic!! The news and the Ad!!

Like
Reply
Connie Lewis

Inventory Coordinator/Administrative Professional

4mo

The 3D ad reminds me of Back to the Future 2 when the Jaws shark comes out of the screen.

Like
Reply
Kaitlin Costello

Social Media Manager | Story Teller | Strategic Thinker | Digital Marketing Professional

4mo
Like
Reply
David Zimmerle

Sr. Web Content Specialist at Scripps Health

4mo

When times are tough, slurp that salt, kids.

Like
Reply

They make cups that big? With legs that can walk to you? So you don't have to go anywhere to eat it? Must know where to buy.

Like
Reply

Sensacional

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics