Seedtag’s Post

Initiatives like our State of DE&I Investment in Digital Advertising make me proud to be a TripleLifter. The report surveyed 200 digital marketers and 100 diverse-owned publishers to establish benchmarks and calls to action for a better future of equitable advertising. Here are some of the ways TripleLift is taking action: **TripleLift & Dentsu are partnering to launch a new Publisher Tech Fund initiative to empower and create access for diverse-owned publishers to grow their programmatic capabilities. **Creating sustainable and streamlined access to more resources and monetization, like our Underrepresented Voices (UNREP) Program, which now has a vast inventory of 220 billion monthly impressions across diverse-owned sites and carefully curated packages. **TripleLift and Dentsu joined the BOMESI Accelerator Program and will contribute to support diverse-owned digital publishers that are driving lasting social change.

We at Seedtag are thrilled to announce our collaboration with Adelaide as one of the launch partners for their new planning tool, Flight Control 🛫 Adelaide, the leader in attention-based media quality measurement, has introduced Flight Control to help advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance. Brian Danzis, President of North America at Seedtag, shares his excitement about the announcement, stating, "We are very excited to be part of this launch, strengthening our collaboration with Adelaide to enable our clients to get more return and convert more users for every dollar spent. Flight Control represents a paradigm shift in the advertising landscape, emphasizing the positive correlation that exists between high attention-driven placements and brand success. With this tool streamlining optimization, we're set to help advertisers capture more attention." Learn more about the launch and how Flight Control helps advertisers: https://lnkd.in/gfmzad5u #Seedtag #Adelaide #FlightControl

Highlights from our recent #SeedtagXperience event with our Dutch & Belgian clients from GroupM, KINESSO, Publicis Media, & OMD Worldwide! 🇳🇱🇧🇪 Our workshops delve deep into the world of contextual advertising with our top experts & engineers, showcasing how Seedtag can drive both branding & performance goals for brands & agencies. Don’t miss our clients’ thoughts & takeaways from these insightful knowledge sessions - & see you all soon, guys! 🙌 #SeedtagEvents #ContextualAdvertising #AdTech 

👏 We already informed you that Giacomo Zampieron, our Managing Director in Italy, was going to participate, and now we're pleased to share that he did participate in the tenth edition of the largest Italian ad tech event! 🚀 During his speech, he discussed the latest developments in programmatic advertising and new steps regarding sustainability, CSR, and carbon footprint: In the ever-evolving realm of programmatic advertising, the transition to cookieless environments has ushered in a new era characterized by data-driven interactions and transparency. Here's how Gamned! is leading the charge: Innovative Solutions: Gamned! offers cutting-edge tools and strategies to help brands thrive in this dynamic landscape. Championing Sustainability: With a focus on sustainability, Gamned! guides brands towards reducing their environmental footprint while staying competitive. Navigational Expertise: As a trusted partner, Gamned! assists brands in navigating the complexities of the digital advertising ecosystem. Authentic Consumer Connections: By leveraging Gamned!'s solutions, brands can forge genuine connections with consumers, driving engagement and loyalty. 👇Link to watch the full interview in Italian: https://lnkd.in/eMJys83Z #ProgrammaticDay #ProgrammaticAdvertising #AdTech #Sustainability #CSR #CarbonFootprint #Gamned #Biggie #BiggieGroup #MediaAgency #DigitalMarketing #Milan

We at Seedtag are thrilled to announce our collaboration with Adelaide as one of the launch partners for their new planning tool, Flight Control 🛫 Adelaide, the leader in attention-based media quality measurement, has introduced Flight Control to help advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance. Brian Danzis, President of North America at Seedtag, shares his excitement about the announcement, stating, "We are very excited to be part of this launch, strengthening our collaboration with Adelaide to enable our clients to get more return and convert more users for every dollar spent. Flight Control represents a paradigm shift in the advertising landscape, emphasizing the positive correlation that exists between high attention-driven placements and brand success. With this tool streamlining optimization, we're set to help advertisers capture more attention." Learn more about the launch and how Flight Control helps advertisers: https://lnkd.in/gXv5DC9k #Seedtag #Adelaide #FlightControl

There were clear platform winners and losers in 2023. 👀 Kevin Goodwin, New Engen VP of Digital Marketing, spoke with Krystal Scanlon at Digiday about TikTok’s success in 2023 - how innovation fueled the platform’s ascent to the top of the competition.⚡ Get Kevin’s take (and Digiday’s full list of winners & losers) in the comments 👇 #DigitalMarketing #TikTok #socialtrends #socialmediagrowth #innovationinmarketing

I am thrilled to announce our partnership with DRIM. This collaboration stems from shared values and a vision to make influencer marketing a performance marketing channel and help brands deliver real results. Together, we're ready to make a positive impact and create lasting value. Here's to the journey ahead! Yulia Aslamova Sandeep Agarwal #DigitalMarketing #Innovation #InfluencerMarketing #DRIM #Continuum #technology #PerformanceMarketing #DataAnalytics #DataDrivenInfluencers

Last month, digital-first media agency Brainlabs secured a private equity investment from Falfurrias Capital Partners. So, what does global CEO Daniel Gilbert want to do with the money? I sat down with him to discuss how he is looking to continue the company's M&A spree and invest in its tech stack, AI, and top industry talent. We also spoke about whether Brainlabs' services have become more fungible over time with increased competition from holding company agencies and other challengers, and how Stephen Allan has made a "transformational difference" to the company in his two years since joining. "I think it’s quite unique to our industry that you have clients like Marc Pritchard publicly come out and say, I don’t want to pay you anymore for your inefficient operating model. That’s really unusual in the services industry, because in most industries if someone is unhappy with a service provider, they wouldn’t make that an industry thing, they would just change service providers." Read my full interview on The Media Leader: https://lnkd.in/eYnVt-TB

🌐 Invibes integrates directly with a vast global network of premium publishers 🤔 How does it work? Our expansive cross-market media footprint is managed through a centralized, proprietary tech platform, enabling smooth and flexible campaign delivery on both national and international scales. 💡 Why does direct integration matter? Direct integration with publishers, powered by Invibes' advanced Supply Path Optimization, ensures a more efficient media buying process compared to indirect programmatic buying. This allows us to effectively reach the right audiences with high-impact advertising formats, precisely when and where they matter most. Discover how our global publisher network can amplify your digital advertising strategy, ensuring your message resonates with precision and impact. 🚀 https://lnkd.in/ei_Kh6gf #DigitalMarketing #Advertising #Publisher #AdTech #InFeedAdvertising

@InvibesAdvertising’s approach to SPO results in a high quality marketplace that elevates ad experience and reduces ad fraud. Find out how your brand can take advantage of this.     #DigitalMarketing #AdTech #SPO #InFeedAdvertising #Ads #InFeed