▶️ Unsure about whether to use gtag.js or Google Tag Manager? This video breaks down both methods in detail, making it easy for you to decide! We’ll also show you how to check your existing website tags and determine which method best suits your business needs. Check out the video to learn more on which tag is right for you. → https://goo.gle/4dy6krK
Google Analytics
Technology, Information and Internet
Mountain View, California 530,606 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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▶️ Level up your website tracking and start making data-driven decisions with the Google Tag. By implementing the Google tag on your website you unlock the following: 🔓 Ability to make more informed decisions about your site and marketing strategies 🔎Discover your most popular blog post 🧐Learn which landing page is the most effective 💡Find your best selling products Check out this video to learn more on how to use Google Tag and take your site performance to the next level. → https://goo.gle/4fz26Su
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▶️ Get even more from your Google Analytics data with our latest Analytics Academy course on Skillshop. Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features. Start learning here! → https://goo.gle/3YnVb8B
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💡 Missed the webinar? Catch up on the Google Analytics 4 Durable Foundations session. Learn how GA4 is getting ready with strong first-party data foundations and Google AI-powered solutions to enhance durable measurement and activation. Watch On Demand! → https://goo.gle/3Sv6gAY
Join us for Google Analytics 4 Durable Foundations livestream, July 23 at 4:00 PM GMT+1. Learn more about how GA4 is getting ready with strong first-party data foundations and Google AI-powered solutions and what steps you can take to enhance privacy-centric measurement and activation. Register here → https://goo.gle/3LwFaFP
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▶️ Need answers to common business questions? Take our latest Analytics Academy course on Skillshop. This course shows you how to use Google Analytics to answer common business questions with tools like Explore, standard and customized reports and using segments to compare between user groups. Start learning here! → https://goo.gle/3yhMYbs
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What do you get when you combine BigQuery, Cloud Composer, Google Analytics 4 and Display & Video 360…? 🔍 Actionable data 💡 Better understanding of customer behavior 🎯 Relevant advertising Read how Toyota Astra Motor and Merkle established a customer data platform on Google Cloud and leveraged these tools to improve conversion of leads to car sales.
How do you increase quality lead generation for better sales? Read how Toyota Astra Motor partnered with Merkle to achieve just that and more with precise data integration and high-performing and relevant advertising on Google Cloud 🎯 → https://goo.gle/3Lo72vu
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Join us for Google Analytics 4 Durable Foundations livestream, July 23 at 4:00 PM GMT+1. Learn more about how GA4 is getting ready with strong first-party data foundations and Google AI-powered solutions and what steps you can take to enhance privacy-centric measurement and activation. Register here → https://goo.gle/3LwFaFP
Google Analytics 4 Durable Foundations
marketingplatformacademy.withgoogle.com
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📢 We’ve added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export. This information will be repeated for every event in a session to enable fast and easy channel analysis in BigQuery of any event within a session. The exported data is the same as used in GA4 behavioral reporting. https://goo.gle/4fcZzNG
[GA4] BigQuery Export schema
support.google.com
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📢 We've added three additional UTM fields to the traffic source record for more advanced channel analysis in BigQuery. The new fields are: 🔍 manual_source_platform 💡manual_creative_format 🎯 manual_marketing_tactic Learn more here → https://goo.gle/3SexH1G
[GA4] BigQuery Export schema
support.google.com
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📢 You can now replicate the browser's collection order for events exported to BigQuery with new fields in the Event export tables. The new fields are: 🔗 batch_page_id 🔗 batch_ordering_id 🔗 batch_event_index Learn more here → https://goo.gle/4dpFS3F
[GA4] BigQuery Export schema
support.google.com