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Dia Dipasupil; Neilson Barnard; Antony Jones; Arnold Jerocki; Emma McIntyre; Saul Loeb / AFP; Brandon Bell; Kevin Winter/Getty Images

Sunday Puzzle NPR hide caption

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NPR

Sunday Puzzle: Now that's a SMART puzzle

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In 2019, Barneys New York went under. But its name lives on under a new owner that specializes in buying and recharging dying brands. Spencer Platt/Getty Images hide caption

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Spencer Platt/Getty Images

Bankrupt and loving it: Welcome to the lucrative world of undead brands

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Bud Light sales fell earlier this year after a promotion featuring a transgender social-media influencer led to boycott calls from conservative groups. Drew Angerer/Getty Images hide caption

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Drew Angerer/Getty Images

The Pittsburgh Pride parade, celebrating 50 years of Pittsburgh Pride, crosses the Andy Warhol Bridge from downtown Pittsburgh on June 3. Longtime Pride sponsors have come under attack by conservatives for their LGBTQ-friendly marketing. Gene J. Puskar/AP hide caption

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Gene J. Puskar/AP

Juneteenth, or Emancipation Day, commemorates the end of slavery on June 19, 1865, in Galveston, Texas, in compliance with President Lincoln's 1863 Emancipation Proclamation. Here, a young woman stands near a piece of art created during the Louisville Juneteenth Festival at the Big Four Lawn on June 19, 2021, in Louisville, Ky. Jon Cherry/Getty Images hide caption

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Jon Cherry/Getty Images

Boxes of Uncle Ben Converted Rice on a store shelf. Mars, Incorporated announced on Wednesday that it is changing the name of the brand to Ben's Original. Roberto Machado Noa/LightRocket via Getty Images hide caption

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Roberto Machado Noa/LightRocket via Getty Images

"We recognize Aunt Jemima's origins are based on a racial stereotype," parent company Quaker Foods says, announcing plans to change the brand's logo and name. Donald King/AP hide caption

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Donald King/AP
STEPHANE DE SAKUTIN/AFP/Getty Images

The world of mainstream consumer brands is in a major slow-motion transformation. sorbetto/Getty Images hide caption

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sorbetto/Getty Images

From Campbell's To Kellogg's, Classic Brands Are Feeling The Crunch

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Customers can get a tactile experience trying on glasses at Warby Parker's shop in New York City. Elise Hu/NPR hide caption

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Elise Hu/NPR

It's Boom Times For Pop-Up Shops As Mobile Shopping Clicks

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