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Drop Squad

R 1994 1h 26m Drama List
14% Tomatometer 7 Reviews 45% Audience Score 500+ Ratings
Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education. Read More Read Less

Critics Reviews

View All (7) Critics Reviews
Roger Ebert Chicago Sun-Times Drop Squad is like 1984, except with Big Brother as the hero. Too bad, because it raises serious issues. Rated: 0.5/4 Jan 1, 2000 Full Review Mal Vincent The Virginian-Pilot The director suggests not the slightest hint of humor - even in the overwrought "commercials" within the film. Rated: 1.5/4 Mar 1, 2022 Full Review Emanuel Levy EmanuelLevy.Com Rated: 2/5 Oct 30, 2005 Full Review Michael Szymanski International Press Academy Rated: 0/5 Sep 21, 2005 Full Review Dragan Antulov rec.arts.movies.reviews Rated: 5/10 Aug 5, 2002 Full Review David Poland Hot Button Rated: 3/5 Jul 26, 2002 Full Review Read all reviews

Audience Reviews

View All (7) audience reviews
Audience Member Good premise for a movie Rated 3.5 out of 5 stars 02/08/23 Full Review Audience Member Wish I could do this to a few people...lol Rated 4 out of 5 stars 02/24/23 Full Review Audience Member Good but I'm white so.............I'll do the same movie with whites instead, there will be more fuckers to reeducate! All France and most of Europe! Rated 3 out of 5 stars 02/22/23 Full Review Audience Member This is a movie that wasn't very popular-- still isn't -- but it doesn't have to be. The fact that it's underground solidifies the seriousness of the issues that ALL African Americans deal with while trying to stay real to the culture or selling out completely for the White Man's acceptance. Rated 5 out of 5 stars 02/02/23 Full Review Audience Member If you haven't seen this you should Rated 4.5 out of 5 stars 02/25/23 Full Review Audience Member This makes me think of a black panther organization that tries to get blacks back to having pride and dignity for their race. Rated 3.5 out of 5 stars 02/13/23 Full Review Read all reviews
Drop Squad

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Drop Squad

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Movie Info

Synopsis Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.
Director
David C. Johnson
Producer
Shelby Stone, Butch Robinson
Screenwriter
David C. Johnson, Butch Robinson
Production Co
40 Acres & A Mule Filmworks
Rating
R
Genre
Drama
Original Language
English
Release Date (Streaming)
Nov 5, 2019
Box Office (Gross USA)
$595.7K
Runtime
1h 26m
Sound Mix
Surround, Stereo