She Made It

The 3rd Hour of TODAY highlights women who persevere against the odds, whether they've built a great business or career, brought about change to a community or achieved a goal.

How one mom's idea became a global baby product brand

TODAY lifestyle and commerce contributor Jill Martin Brooks sits down with Chelsea Hirschhorn, the founder and CEO of Frida, the multibillion-dollar company equipping moms and dads with everything they need to take on parenthood.

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How 1 woman went from giving hair advice to creating a viral brand

Dianna Cohen’s passion for hair led her to create a step-by-step care guide that ended up going viral on social media. Then in 2020 she launched her own hair care company, Crown Affair, that has celebrities like Gwyneth Paltrow taking notice.

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Friends behind Glow Recipe on weaving Korean beauty into the US

Glow Recipe founders Sarah Lee and Christine Chang tell TODAY’s Jill Martin Brooks the story behind their widely popular skincare brand that started with a goal to introduce Korean beauty into the U.S.

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How Alpyn Beauty fuses clinical ingredients with wild plants

Alpyn Beauty founder Kendra Kolb Butler sits down with TODAY's Jill Martin Brooks to talk about her skin care brand that’s fusing clinical ingredients with wild plants. She also shares her advice for other women looking to put their ideas in motion.

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How this candy brand is reviving childhood favorites with less sugar

SmartSweets founder Tara Bosch sits down with TODAY’s Jill Martin Brooks to look back at how she reinvented her childhood favorite candies to have less sugar and shares words of encouragement to young entrepreneurs.

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Meet the founder of the vibrant brand Never Fully Dressed

TODAY's Jill Martin Brooks shares sits down with entrepreneur Lucy Aylen, who is determined to make all of her customers feel confident with her vibrant and inclusive fashion brand Never Fully Dressed.

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Ranavat founder on bringing her culture to her skin, hair brand

After suffering from postpartum hair loss, Michelle Ranavat turned to her Indian roots to incorporate traditional Ayurvedic beauty products into her self care routine. She has now built a skin and haircare line, Ranavat, that brings traditional Indian beauty ingredients and techniques to the mainstream, becoming the first South Asian skin and haircare brand sold in Sephora.

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Learn the inspiring story behind Sweet Loren's cookie dough

Loren Castle was 23 when she was diagnosed with Hodgkin’s lymphoma. She speaks with TODAY’s Jill Martin Brooks about her desire to feel happy and focus on her health — and that led her to create her own recipe for a more “wholesome” cookie dough called Sweet Loren's.

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Founders of shoe brand Birdies share how they built an empire

Marisa Sharkey and Bianca Gates are the pair of founders behind the brand Birdies that is turning slippers into stylish shoes. They sit down with TODAY’s Jill Martin Brooks to share how they went from Googling how to make shoes to creating an empire.

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She Made It: Summer Edition!

TODAY Lifestyle and Commerce Contributor Jill Martin Brooks introduces us to some of her favorite female-founded businesses and the driven entrepreneurs behind them. In this summer themed episode, she will update us on brands like Tarte, Sprinkles, and more!

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Meet the Birdy Grey founders making weddings more affordable

In the latest installment of She Made It, TODAY’s Jill Martin meets best friends and business partners Grace Lee and Monica Ashauer who are determined to make weddings even more affordable and fun with their company Birdy Grey.

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Mom creates Super Smalls kids accessory brand with a big vision

Maria Dueñas Jacobs is the founder and chief creative officer of Super Smalls, an accessory brand for kids that embody a fine jewelry brand and encourages imagination and play. She sits down with TODAY’s Jill Martin to tell the story behind her vision.