Kim Kardashian can add another line to her already stacked resume: ambassador. While the reality star and entrepreneur isn’t dipping her toes into foreign diplomacy—yet—she is taking her partnership with Balenciaga to the next level as the house's new brand ambassador.
The Skims founder is a noted fan of Demna’s work at Balenciaga. She attended the 2021 Met Gala as his guest, walked the couture show in 2022, and has starred in countless house campaigns. (She’s also arguably the world’s foremost pantashoes enthusiast.) Kardashian's fondness for the brand predates Demna’s 2015 arrival, though. She too was influenced by the much-hyped City bag, carried by the likes of aughties ‘It’ Girls Sienna Miller, Mary-Kate Olsen and Ashley Olsen. “Every cool girl had one and I wanted one so badly," she tells Vogue. "And I finally got a black one.”
Kardashain has since added many more designer bags to her collection, which she fills with a range of essentials. “I never leave the house without lip liner, lip balm, cream blush, and a credit card," she says. “I also carry a pack of Orbit gum because I’m obsessed, and a band since I’m still rehabbing my shoulder and I try to sneak in some exercises.”
Today, as Kardashian and Balenciaga make it official, she marks her new role with a campaign shot by documentary photographer Platon. For a woman who has spent the last decade perennially in front of a camera, it may come as a surprise that Kardashian holds photoshoots in a different regard. “Campaign and editorial shoots are very different than having our show cameras around,” she says. “I’ve definitely become so much more comfortable and confident at shoots. I really enjoy that creative process and working with the photographer on concepts to bring the idea to life.”
Kardashian is already jumping into her role headfirst, with a new campaign expected in the days to come.
