See What’s Next for Bloomreach Engagement
Explore Our Upcoming Features
Loomi Recommendations+
Loomi Recommendations+ is an advanced engine that combines 2 Tower Neural Networks and Bloomreach’s unique data to analyze individual user behavior and global trends, resulting in highly accurate eBay and Amazon like recommendations.
Clients who have already benefited from standard Loomi recommendations have seen an average uplift of 9% in click through rates by upgrading to Loomi Recommendations+.
Loomi Analytics
Autosegments
Use Case Center
Transactional SMS
Weblayer Variant Generator
Bloomreach Omniconnect
2024 Releases and Roadmap
The goal of this roadmap is to inform clients and the market about our product development direction. As with all software development, the features in the roadmap are subject to change.
Analytics Notifications
Automatically be notified of important data changes in your campaigns or metrics — like increased unsubscribe rates for an email series, hitting $50K in revenue from an email campaign, and percentage differences in key metrics. With the updated analytics notifications, marketers will always be in the know.
Project Structure Templates
Cut new project creation time in half with templates for project set up — with predefined settings and descriptions. Whether you are new to Bloomreach or setting up another project for a new brand/region, with this update, you will be up and running faster.
Use Case Center
Realize faster time-to-value with proven use cases that can be downloaded and implemented within minutes. Use cases include workflows such as price drop alerts and reactivation campaigns, OOTB dashboards and analyses, and custom segmentations such as Apple mail audiences and RFM segments.
Bloomreach OmniConnect
Connect more channels and external apps to power unified personalized campaigns without custom integrations, manual API calls, and middleware. Build and manage data integrations with any platform that supports webhooks.
Personalization Tags
Personalize your email without having to remember Jinja syntax with no-code personalization tokens.
API Triggers in Scenarios
Launch a scenario by new types of triggers — even external events that are not customer initiated. For example,trigger a campaign for all lottery players when a jackpot reaches $1M or trigger a campaign to all eligible passengers when a flight has new seats available for upgrade.
One-Click Unsubscribe
“One-Click Unsubscribe” header for emails (GET/POST or RFC 8058) to comply with Google/Yahoo sender requirements.
Autosegments
Automatically discover the best customer segmentations for precise, relevant targeting. No more sifting through and analyzing massive data sets to find trends and patterns for better personalization. Powered by Loomi, AutoSegments uncovers your most valuable audience clusters with all the metrics and data you need so all you need to do is hit “create”.
Loomi Analytics
Ask Loomi to do your analytical work – generate custom reports, metrics, funnels, or segmentations, and even interpret the results for you. Just type your question into the conversational interface — such as “What is the funnel conversion from ‘added to cart’ to ‘purchase completed?’” — and let Loomi take care of the rest.
Transactional SMS API
Let every interaction with your brand count by making your transactional SMS more personal. Bloomreach will now support real-time, automated transactional SMS messaging.
Weblayer Variant Generator
Streamline your A/B testing efforts by using generative AI to create different variants of your weblayers.
Project Variables
Easily personalize campaign content across projects by creating a centralized list of variables specific for every project
Shopify Connector Improvements
Get your Shopify store up & running quicker with enhancements to Shopify web pixel, real-time catalog, and project structure templates.
Hospitality Connectors
Automate data flow from hospitality booking systems like MEWS and ResDiary to enhance your customers’ trip or dining experience by enriching their profiles, and collecting data for analytics.
Klaviyo Migration Pack
Be on your way to limitless personalization from day one with best practices for migration and warm-up.
Content Sources Lookup
Out-of-the-box integration to personalize your campaigns with information from external sources like Google sheets.
RCS Messaging
Introducing a new rich native channel for personalized mobile messaging. With Rich Communication Services(RCS), brands can showcase products in a completely new way in order to drive users down funnel across iOS and Android devices – like carousels, verified senders, buttons/CTAs, high-res video and images.
Loomi Content (copy creation)
Create compelling email and SMS copy that’s on-brand with Loomi AI. Provide context for your messages by telling Loomi your preferences for campaign themes, brand-specific messaging, and tone of voice. This is a premium feature that will be available within email and SMS editors.
IP Allow/Deny List for Shared Instances
Protect your customers’ data by restricting where users can access the platform. Flexible configuration allows you to specify the exact set of IP addresses where the application can or can not be access from.
Carousels for App Personalization
Engage app users better with carousel display of content. In Q3, you will be able to implement carousels within in-app content blocks and in Q4, we will expand it to full screen display from the app.
Shopify Product Metafields
Data integration updates to ingest product metafields like product SKU, size, color, etc for more granular segmentation, precise reporting, and better personalization.
Universal API for SMS
Bring your own API to connect Bloomreach to any SMS service provider. This new update to universal API will allow full access to scenarios and SMS nodes & editors, allowing clients to connect to Bloomreach without vendor-side engineering involvement. Reach out to your CSM to enable this feature.
Opera Cloud PMS Integration
Connect to Opera Cloud and achieve a seamless flow of operational data to personalize guest interactions and optimize customer journeys.
Benchmarks
Built-in omnichannel benchmarking to get broader context of your campaign and audience performances relative to your specific industry/company profile.
Loomi Analytics Updates
Everyone’s favorite assistant is going to get new updates every quarter! Stay tuned for more time savings and quicker campaign launches with complex segment creation and onscreen awareness.
Recommendations+
Premium recommendations engine built on 2 Tower Neural Networks that takes Bloomreach’s unique data and global trends for highly accurate results.
Loomi Content (templates)
Ask Loomi AI to craft emails that match your branding preferences like colors, font, layout, and tone of voice.
iOS Rich Push Notifications
Send a compelling push notification to bring your customers back into the app by adding an image, video or gif to your push notification.
Form Input for In-app Messages
Capture email, ask for a review, get consent, or gather zero-party data to better personalize the customer experience directly within the app.
Loomi Scenarios
Speed up and simplify journey orchestration by asking Loomi AI to create scenarios for you. Adjust triggers, conditions, and action nodes by chatting with the conversational assistant for quick time to value.
Mobile Messaging to CS Platform Connector
Close the gap between marketing and CS to offer a frictionless experience. Seamlessly connect to Zendesk, Freshdesk, Help Scout, and more with our CS platform extension for mobile extension via Zapier.
Platform Accessibility Improvements
Multiple tech stack integrations to power unified journeys – including Snowflake, OpenTable, Typeform, LoyaltyLion, FastSimon, Buyapowa, Opensend, SOJO, CrowdTwist, and more.
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22 New Features Delivered in H1 2024
Real-time Data
New features include:
- Analytics Notifications
- Autosegments
- Loomi Analytics Assistant
Seamless Orchestration
New features include:
- Use Case Center
- Transactional SMS
- Weblayer Variant Generator
- API Triggers in Scenarios
- Project Structure Templates
Open Ecosystem
New features include:
- Bloomreach Omniconnect
- Klaviyo Migration Pack
- Shopify Connector Improvements
- Hospitality connectors
Best-in-Class SMS and Mobile
New features include:
- App inbox
- In-app content blocks
- SMS campaigns + visual builder
- New SMS templates library
- WhatsApp visual editor
- Sign-up units and text-to-join
Flexible Ecosystem
New features include:
- Klaviyo integration
- Attentive integration
- Gorgias with SMS support
- TikTok ads integration
- Yotpo reviews and loyalty
- Recharge integration
Loomi: AI Built for Ecommerce
New features include:
- Contextual personalization
- AI content generator
- Loomi Assistant (private beta)
- Analytics notifications
- Optimal send time for SMS
- Bloomreach Clarity — conversational commerce
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
