Merchandising
Simplify the Science and Art of Ecommerce Merchandising
Deliver personalized shopping experiences at scale with our industry-leading ecommerce merchandising tool that empowers merchandisers to do what they do best.
Lean On Artificial Intelligence To Increase Revenue Per Visitor
Supercharge your search results pages with Bloomreach’s Loomi AI. With ways to automate and influence the customer journey, you’ll increase conversion rates by focusing on product performance, top opportunities, and other optimizations.
Get Flexibility Where You Need It With Merchandising Capabilities
Focus on the heavy-hitting categories within your ecommerce merchandising strategy, and let AI do the rest. Boost, bury, pin, and hide products — individually or in bulk — with the click of a button.
Make Strategic Decisions Based on Real-Time Customer Data
Taking action is effortless with our insights tailored specifically for your merchandisers. Dive deep into customer behavior and preferences using our comprehensive, easy-to-navigate analytics dashboard.
We Help Ecommerce Merchandisers Reach Their Full Potential
Take as Much (Or as Little) Control as You Want
Boost and bury products at scale with time-boxed ranking rules, or block products that you don’t want to show up in a search at all. Add your own tweaks to the algorithm with soft boosts that affect all products with the same attribute, such as color, size, or brand.
Use a Visual Editor That Works With You, Not Against You
Boost Efficiency With AI-Driven Merchandising Algorithms
Start your day with the best optimization opportunities suggested by Loomi AI, artificial intelligence built specifically for commerce. Cut down on decision-making time and make data-driven merchandising easier.
Streamline Merchandising With Both AI and Manual Controls
Curate Experiences with Slot-Based Merchandising
Planning a new product launch campaign with a collection that requires a very specific sequence? Use our slot-based merchandising to curate an experience your shoppers will love — since you know them best.
Use Behavior-Based Segments To Unlock Limitless Personalization
Remove the Guesswork With A/B Testing
With our built-in A/B testing, modern-day ecommerce merchandising isn’t a guessing game. Test every redirect, search ranking rule, or category ranking rule and use the data to confidently plan out next quarter’s strategy.
Limitless Ways to Merchandise and Optimize
Dynamically Recommend Products
Empower your merchandisers to create recommendations with Loomi AI, which dynamically keeps them updated with the best products.
Highlight Previous Purchases
Make it easier for a customer to make repeat purchases by spotlighting products they have purchased in the past.
Unify Facets for a Cohesive Look
Consolidate two or more facet values to create one coherent look, simplifying search results and allowing shoppers to find exactly what they’re looking for.
Automatically Suggest Seasonal Products
Leverage customer engagement data using Loomi AI to automatically highlight seasonal or other trending products, whether the visitor is new or returning.
Show Results Based on New or Returning Users
Personalize the shopping experience and display different search results based on whether a shopper is a new or returning visitor — all with assistance from Loomi AI.
Lock Specific Positions For Various Products Types
Enhance product variety across your pages effortlessly without locking them into place. Start by creating rules, then allow Bloomreach to fill in those positions with valid products.
Learn How Bloomreach Stacks Up
Bloomreach Named A Leader in The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023
Bloomreach Amplifies the Power of its Ecommerce Search and Merchandising With Google Cloud AI
Product Discovery That Drives Revenue Fast
AI-Driven Intelligence
Deliver fast ROI with Loomi AI. With 33 patents related to ecommerce search, Bloomreach is the market leader in intelligence.
Personalized Search
Drive faster ROI, including up to 8.5% more revenue per visitor with real-time segmentation and personalization.
Recommendations
Tailor product recommendations the way you want to meet your customers’ needs for greater upsell and cross-sell revenue.
SEO for Ecommerce
Automate SEO with Bloomreach to create a better link structure fill content gaps on existing pages to boost keyword rankings.
Headless CMS
Launch your ecommerce storefront in minutes and easily make any experience shoppable — without help from IT.
Common Questions About Merchandising
What is merchandising in ecommerce?
Merchandising in ecommerce has the same goal as traditional merchandising — product placement to maximize conversion. But your website is your storefront, and the myriad ways that you can place a product on your site is tied to your merchandising strategies and goals.
What is an ecommerce merchandising tool, and how does it work?
An e-commerce merchandising tool enhances online shopping experiences to drive sales. It optimizes how products are presented and promoted on your website. These tools offer features like recommendations, promotions, and visual displays. The goal is to automate merchandising processes for better results.
What are the key features to look for in an ecommerce merchandising tool?
An ecommerce merchandising tool should include a good mix of manual capabilities and artificial intelligence. AI can find optimizations or seasonal trends based on shopping behavior to drive new revenue. Then, a product grid editor will allow your merchandisers to review the AI’s suggestions with various merchandising capabilities, such as boosting, burying, or blocking products.
Why is merchandising software important?
Gone are the days when ecommerce experiences looked like cluttered rows of random products. A strong merchandising tool like Bloomreach helps curate a personalized online shopping experience reflective of your brand. It also allows for more flexibility and control. Best of all, merchandisers have data-driven insights to back each decision.
How do e-commerce merchandising tools help increase conversions?
E-commerce merchandising tools start with the customer. They aim to create an engaging shopping experience that’s personalized and relevant. With AI, practitioners can optimize search, tailor product recommendations, and use strategic discounts to improve product discovery. This helps ensure a quicker path to purchase for increased revenue.
How much control do I have with Bloomreach?
Merchandisers need AI to scale their product discovery efforts. This doesn’t mean we take your entire workflow out of your control, though. Our insight reports and rule-creation processes allow your team to adapt category pages and key queries, with clear metrics on why products rank in certain ways. Merchandisers typically spend 30-50% fewer hours on mundane tasks with our solution.
Experience Limitless Optimization For Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
