Shopify

We’re seeing a trend at Shopify: Entrepreneurs are single-handedly revitalizing America’s small towns. The narrative for the last decade has been the slow death of small towns - brain drain, struggling businesses etc. This isn’t the case. There are many towns across America that are thriving BECAUSE of entrepreneurs. Better yet: the data shows that small businesses run by entrepreneurs are better for the community. Today, 48% of Americans favor small-town living instead of living in cities. This is up 9% since 2018. You no longer need to live in a big city with a huge market to make your business thrive - all you need is a computer and wifi, and the world is literally your oyster. And business is booming outside of cities. Shopify stores are now launching at a 20% faster rate outside of cities. Shopify is making it possible not just for big brands to reach customers around the world - but for the everyday person in a small town to start a business. A business that can revitalize an entire community. These small businesses are not just important for people to realize their dreams of being an entrepreneur, they are extremely good for the local economy. 48% of the revenue from a small business goes directly back into the community; unlike chains, where a meager 13.8% goes back. More money back into the community means more to spend on other local businesses and within the community. Small businesses create a virtuous cycle of economic prosperity. This trend of small businesses turning small towns into thriving communities is something we’ve stumbled upon speaking with entrepreneurs across the country. There are thousands of these stories. The next big thing is small business in America. And they are powered by Shopify. More on this 👇 https://lnkd.in/eFxH-iFC 

Small towns are the heart of small businesses. Small businesses are at the heart of Shopify. Local businesses are the lifeblood of communities like Lockhart, Texas. This town, like many others across the U.S., has experienced both economic highs and lows. Today, Lockhart is witnessing a resurgence, driven by entrepreneurs such as Barbs BBQ, Plum Creek Records, and Fiddler’s Green. Lockhart exemplifies how small towns nationwide are revitalizing their economies through entrepreneurship. Check out more about how towns like Matthews, NC, and Malden, WV are seeing similar economic renaissances: https://lnkd.in/eG2Zhy7Y

Shopify has its own Shopify store. It's called Shopify Supply and it's a destination for the commerce community to discover creative merch and tech, made just for them. It's also a showcase of what a best-in-class, highly performant Shopify store looks like - call that walking the walk. Here are a few fun facts about Shopify Supply: ⟶ Shopify Supply shows you just how fast Shopify stores perform from landing page to checkout. Supply runs on Hydrogen, our React-based headless commerce stack. We've also deployed it on Oxygen, our global hosting solution, so shoppers can enjoy a speedy and seamless experience anywhere in the world. ⟶ Most of the products on Supply are made in collaboration with Shopify merchants. For the commerce community, by the commerce community. ⟶ We launched Supply in 2021 with our first ever product the "ChaChing Button." A silver button that, when pressed, makes the unmistakable sound of when a merchant makes a sale. We sold out of the Button within the hour after it dropped, and it has since become an iconic staple of the store. ⟶ From that moment, Supply took off. We designed a merchant capsule collection and launched a live sales counter that's become a flagship product. We created freebies like a color-in sales map, digital wallpapers, and even a Business Blueprint planning kit for aspiring entrepreneurs. ⟶ More recently, we dropped a collection of "Dev Mode" merch for developers including the new Shopify Keyboard. ⟶ Supply is also stocked with merch for fans to show their support for our esports team, Shopify Rebellion. But why keep telling you when we can show you? Give Shopify Supply a scroll at http://shopifysupply.com

Another celebrity brand is launching on Shopify. When celebrities want to launch their own brand and go directly to the audience they've already built, they come to Shopify. We continue to be the platform of choice for the world's biggest stars and their brands. We really are the best place to build. Welcome to Shopify Blake Lively 🚀 https://lnkd.in/gxi523Tp

Shopify merchants are using AI to create and classify their products faster. Our new Standard Product Taxonomy, available by default on all Shopify stores, is a giant library of product data. Every product maps to a category, like t-shirts, and category-specific attributes like color or material. Manually inputting data is time-consuming and leaves room for inconsistencies, so Shopify Magic is trained to predict categories, attributes, and even attribute values like red or cotton. The result: merchants are spending less time in the admin, and shoppers are seeing more relevant in-store search results. ↓ Here’s how it works ↓

What's the next big thing in commerce? We think AI is a game-changer. AI-enabled tools like Shopify Magic are transforming decision-making, enhancing problem-solving, and streamlining daily tasks for merchants. We're tinkering away on all the possibilities AI brings to businesses, and we think we've only scratched the surface of its potential. What do you think?

Studio-quality images without the studio-quality budget. Shopify businesses can now easily create, edit, and showcase professional product images on the go through the Media Editor in the Shopify app.     Our newly launched text-to-image generative AI capabilities are part of a suite of AI-powered features now available in the Shopify app. Merchants will also soon see the same tools expand to more surfaces like the Online Store editor and the Email editor - further enhancing and unifying everything they can do in the Admin.

Presenting: the Shopify Build Awards. This week at Editions.dev we recognized exceptional work in app, theme, and storefront development. Our first-ever Build Award winners represent the craftsmanship and hacker spirit at the heart of the world’s largest ecosystem of commerce partners. Congrats to the teams at Bundle Builder, Seguno Software, Omega Request A Quote App, Krown Themes, Post Familiar, SDG, and Commerce-UI, as well as Harshdeep Singh and Jeffrey Guenther for your outstanding contributions to the Shopify community.

Better together. Our Summer '24 Edition showcases the power and potential of a unified commerce platform. Here are 4 big new updates ➡️