The countdown is on ⏱️ as Europe's leading gaming event, Gamescom 2024, is just one week away! Are you ready? 😎👜 As diaries are filling up with lightning speed ⚡, make sure to drop us a message at marketing@anzu.io or connect with our team - Guy Ben-dov, Irma Harlann 🔜 gamescom, and Jascha Maijer - to learn firsthand how intrinsic in-game ad monetization is embraced by cross-platform game developers worldwide, and see what it can do for you. Don’t miss out on this incredible opportunity to have all your questions answered and start innovating! See you soon! ✌️ #Gamescom2024 #GameDevelopment #InGameAdvertising
Anzu.io
Advertising Services
Tel Aviv-Yafo, Tel Aviv District 15,820 followers
The world’s most advanced in-game advertising platform.
About us
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/
- Website
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https://anzu.io/
External link for Anzu.io
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tel Aviv-Yafo, Tel Aviv District
- Type
- Privately Held
- Founded
- 2017
- Specialties
- 3d app monetization, advertising, 3D ads, immersive technologies, ad tech , native ads, in-game ads, blended ads, in-game advertising, brand experiences, interactive ads, playable ads, gaming, esports, advertising in games, and roblox
Locations
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Primary
20 Lincoln
Tel Aviv-Yafo, Tel Aviv District 65, IL
Employees at Anzu.io
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Guy Ben-dov 🔜 Gamescom (Cologne)
Heading BD/Supply @Anzu.io - Generating revenues to game publishers with intrinsic in-game ads. +Volunteering Chairman at GameIS.org.il
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Antonio Avitabile
Venture Capital, M&A, Acqui-hiring…
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David Sable
David Sable is an Influencer -
Chip Austin
General Partner & Co-Founder at Harris Blitzer Sports & Entertainment (HBSE) Ventures
Updates
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🌟 Catch the highlights from MAD//FEST with Simon Sworn! 🌟 Last month, our very own Creative Director, Simon Sworn, took the stage to unveil Anzu's new guide to creative in-game excellence, built on IAB's creative guidelines for advertising in gaming. Simon shared his expertise and key insights from the report to help advertisers achieve better lifts from their intrinsic in-game advertising campaigns. Missed the event? No worries! You can watch the full session recording now 📺 Dive deep into Simon's expert advice and discover how Anzu is leading the charge in the evolution of in-game ad creatives: https://hubs.la/Q02KxMD80 #MadFest #AdTech #Advertising #Innovation #DigitalTransformation #InGameAdvertising #IAB #Gaming
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🌟 Explore the Past, Present, and Future of In-Game Advertising! 🌟 We’re thrilled to share our latest blog post featuring exclusive interviews from this year’s Cannes Lions festival, delving into the connection between gaming and advertising 📹✨ Discover key insights on: 🌱 The growing role of gaming in advertising 📏 Measurement, data, and privacy considerations 🎮 The synergy between advertising and gaming 🌍 Social good initiatives within the gaming industry 🔬 Innovations in creative in-game advertising Catch thought-provoking conversations with leaders from Ad Council, UNDP, IAB, Livewire, Lumen Research Ltd, Comscore, Inc., iion, and Samsung Ads: https://hubs.la/Q02KbqP70 #CannesLions2024 #InGameAdvertising #GamingTrends #MarketingInnovation #DataPrivacy #SocialGood #CreativeAdvertising #Anzu
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🎮 Gaming as an Advertising Medium - Insights from Cannes 2024 🌴 In our final video from Cannes, we speak to our CEO Itamar Benedy, Yun Yip (叶偲蕴)from iion, and Indy Khabra from Livewire, to discuss: 👩🔧 Significant changes in the gaming space 😎 The impact AR and VR will have on in-game advertising 💬 Advice for game developers looking to open their audiences to advertisers #ingameadvertising #letgamersplay #cannes2024 #advertising #gaming #monetization
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Players love brands that are in their favorite games — so how can you stand out? ⭐⚡ Our new report, built on the IAB's creative best practices, found that ads with simple messaging and big, front-facing logos are key to conveying messages that will enhance gameplay and make players happy 🎉 👉🏻 Dive into the guide to enhance your creative strategies and make a lasting impact on players: https://hubs.la/Q02JbJ1S0
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From listening to dozens of interviews with senior marketers at Stagwell's Sport Beach at Cannes Lions, it's clear gaming is on the world leaderboard and becoming an essential platform for reaching digital-first consumers. Here's why: 🎮 As gaming tech advances and becomes more accessible, it enables more people to become players, further diversifying the audience. 👨👩👦 Gaming spans generations, and has evolved to become an essential part of the modern entertainment mix and a nascent platform for advertisers. 🌐 Technologies like AR, VR, and XR enhance gaming experiences, creating an interactive and hyper-realistic universe for players, making it a rich playground for advertising. 🎨 Companies like Stagwell and Anzu are transforming the in-game advertising experience for players, ensuring that ads captivate attention and enrich the gameplay. Read more: https://hubs.la/Q02Jc3DW0
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🎮Creative In-Game: Insights from Cannes 🎨 Earlier this year, the IAB (along with the industry) created best practices to help brands create more effective intrinsic in-game ad campaigns. While in Cannes, at the festival of creativity, we caught up with Natalia Vasilyeva and the IAB's Sheryl Goldstein to discuss: 🛠️ Why it's important to build in-game ads with the game environment in mind 🤝 If best practices help or hinder the creative process ✏️ The most exciting challenge to overcome when designing intrinsic in-game placements #Gaming #Advertising #Creativity #Cannes #ImmersiveExperience
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Are you a game developer heading to Gamescom 2024 next month? Get in touch with our team if you: 🎮 Have a live mobile, PC, or console game 💰 Would like to monetize your game ➕ Want a solution that enhances the gameplay 🏋️ Don't want to impact the size or performance of the game Email us at marketing@anzu.io or reach out to our amazing trio attending the event - Guy Ben-dov, Irma Harlann, and Jascha Maijer, to have all your questions about intrinsic in-game ad monetization answered and see what it can do for your game 🚀 #Gamescom2024 #GameDevelopment #InGameAdvertising #MeetUsThere
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🎮 The Connection Between Advertising & Gaming: Insights from Cannes 🕹️ Interested in getting the most out of your advertising campaigns in games? We asked our very own Nerissa MacDonald, Indy Khabra from Livewire, and Yun Yip from iion, to share their advice on: ⭐ How to choose the right gaming environment for a brand 📺 The advantages of advertising in games on the big screen 🎯 The importance of aligning campaign objectives with a game's environment, genre, or platform 🔒 How to approach brand safety and ensure advertising content aligns with a brand's values #gaming #advertising #intrinsicadvertising #contextualadvertising #brandsafety #cannes
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As the gaming landscape evolves, brands have unprecedented opportunities to engage with a diverse and growing audience. According to EMARKETER's new US In-Game Ad Revenues Forecast 2024: - In-game ad spending in the US is set to hit $8.59 billion in 2024, growing 6.7% YoY - 40% of brand marketers who currently invest in games plan to increase their spend - Intrinsic in-game ads are increasingly finding their way into PC and console games - Larger game developers are investing in making ad formats attractive to brands. Don't miss out on leveraging these powerful insights to drive your marketing strategies! 📖 Dive deeper into the report here: https://hubs.la/Q02HqjjB0 #InGameAdvertising #DigitalMarketing #GamingIndustry #AdTech #BrandEngagement
US In-Game Ad Revenues Forecast 2024
emarketer.com