🗳️ Livewire is up for the vote in this years SXSW Panel Picker. 🗳️ We'll be exploring how AI can be good guy in driving business transformation. Taking real-life examples of how we've injected AI into the heart of our audience insights that are driving brands into the gaming space at scale. If you'd love to hear from our Chief Strategy Officer Gareth Leeding, the CEO of Max Retail Melodie van der Baan, the Founder of ShoBizzy Kevin Eberly and Alexander Lee from Digiday please give us a vote on the link below.
Livewire
Advertising Services
The leading Gaming Marketing and Gametech company. We create strategy and integrated campaigns for global brands.
About us
In game. Around game. For the love of the game. We are global leaders in gaming marketing and gametech, created integrated and immersive solutions that deliver targeted and measurable results for brands. Our global team of gaming natives solve brand problems and create opportunities for brands to build authentic and positive engagement with the gaming audience.
- Website
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http://livewire.group
External link for Livewire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Gaming Marketing, Programmatic Marketing, Marketing Strategy, Talent Strategy, Publisher Partnerships, In Game Marketing, Around Game Marketing, Media Buying, Consulting, Digital Content, Social Engagement, Esports Marketing, PR, and Account Management
Locations
Employees at Livewire
Updates
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Pizza Hut 🤝 Xbox. Great to see our Pizza Hut clients taking Livewire's global gaming research and bringing it to life in partnership with Xbox. 💚 🎮 80% of Gen Z gamers enjoy fast food while gaming 🍕 62% of Gen Z stated pizza as the top fast food choice while gaming Brad Manuel Tori Horobin Abdul Rahman Tom Simpson Anthony Alexander
Pizza Hut partners with Xbox as part of new Together We Pizza campaign
https://retailtimes.co.uk
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Amazing to see the incredible Power of Care campaign and our partnership with MOHH, BBDO Singapore, Moisty Media and Vysena Studios still picking up awards a year on. 🏆 Abdul Rahman Adam Fischer Andrew Wray Gareth Leeding Brad Manuel Indy Khabra Anthony Alexander Shannon Donovan David Duffield Robert James
🚀✨ The 22nd edition of Campaign Brief's THE WORK was a record breaker! 🏆 This year, 226 agencies and production companies across APAC submitted. Recognized as a true record of creativity in the APAC region, THE WORK showcases the very best advertising of the year from Asia, Australia, and New Zealand. 🌏🎨 With a record-breaking 4,189 entries, we're incredibly proud of the team here at BBDO Singapore for making it on the list! 🙌👏 Special thanks to Peijuan Cai, Mabel Tan, Soong Ming Yun Tan Livewire, Melvin Kuek, Annabelle Tan, Ivan Ng, Amanda Ler, shermaine Law, and Alvan Poa. 🌟 Thank you, Campaign Brief, for this recognition. 🙏 #Fortnite #PowerofCare #TheWorkTheWorkTheWork #BBDO #BBDOWorldwide #creative #creativematters BBDO Worldwide BBDO Asia
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🎙️Shout out to Rec Gen for featuring Anthony Alexander on the Leaders Uncovered podcast. To hear more about the 🦁 mentality check out the link below. 👇
Founder @ Rec Gen | Host of ‘Revenue Leaders Uncovered’🎙️| Scaling World Class Exec & Sales Teams: US, EMEA & APAC | Average Cricketer🏏
EP#30 of Revenue Leaders Uncovered with Anthony Alexander, CRO @ Livewire Watch via Link: https://lnkd.in/ezThvB8r Summary of conversation: Anthony Alexander, the CRO at Livewire, highlights the importance of making sales fun and competitive within the team to keep everyone engaged and motivated. He believes that everyone is a gamer in some way, whether they realize it or not, and emphasizes the ability to find the gaming audience wherever they are. Cultural fit and team players are prioritized at Livewire when it comes to hiring. Anthony emphasizes finding individuals with the right mentality and drive, rather than simply looking for those with extensive experience or connections. The company has a rigorous process of vetting candidates, including assessing their commitment and tenure at previous companies. Transparent communication and authenticity are highly valued at Livewire. Both Anthony and myself emphasize the importance of being honest and authentic with clients and being transparent with each other. We believe that these qualities contribute to better relationships, both internally and externally. Focus, mentality, and teamwork are key factors for success at Livewire. Anthony believes in creating a training mentality and emphasizes the lion mindset. He also highlights the significance of having a team-oriented approach and empowering team members. I echoed the importance of focus and mentions the power of being transparent and authentic in building relationships. #podcast #ep#30 #revenue #leadership #sales
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🎙️Thanks to Gamesforum for featuring our Co-founder Indy Khabra on the Mobilize and Monetise podcast. Check out the session below. 👇
📱 We are thrilled to announce the launch of our new podcast, Mobilize and Monetize! Join Head of Content, Mariam Ahmad, for a bi-weekly deep dive into all things mobile gaming. From Ad Mon and UA strategies, to insider tips from industry leaders, we've got it all covered. In our inaugural episode, we chat with Livewire's Co-founder, Indy Khabra, known for his transformative work with giants like FORTNITE, Activision Blizzard Entertainment, and Candy Crush. Dive into a discussion on pioneering advertising collaborations, seamless ad integration technologies, and tailored strategies for diverse markets. Indy also covers success with big brands, and offers first-hand insights into overcoming industry challenges, future trends in mobile game advertising, and essential tips for developers looking to enhance ad revenues. https://lnkd.in/e-mXNnGy #mobilizeandmonetize #admonetization #useracquisition #mobilegaming #gamingindustry #gamegrowth #adtech #mobilemarketing #gamesforum #podcast
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Thanks to WIRED Consulting and J.P. Morgan for including our very own Brad Manuel in their deep dive into the future of the gaming economy. Check out the full report here > https://lnkd.in/eSgqT_dV
What's the future of the gaming economy? How is AI reinventing treasury? And why do you need to care about 'SoftPOS'? Find the answers to all this and more in the fourth volume of Payments Unbound. Created in partnership with J.P. Morgan Payments, the latest issue shines a light on the hidden ways that paytech connects and enables our world, drawing on expert commentary, fresh reporting and beautiful visualisations to bring those stories to life. We hope you enjoy reading it as much as we enjoyed working on it. Read it in full here: https://lnkd.in/eSgqT_dV With thanks to our brilliant contributors: Dilip Kumar, VP of Applications at Amazon Web Services, Rehana Riyawala, Vice President at SEWA TRADE FACILITATION CENTRE, Xavier Casas Turu, Director of Corporate Development at Clip, Jeff Breen, Co-Founder of Fundify, Jessica Williams-Oestmann, Director of Operations at American Financial Solutions, Dr. Ankita Gangotra, PhD, Associate at the World Resources Institute, Dr. Emily Grubert, Professor of Sustainable Energy Policy at the University of Notre Dame, Ann-Kristin Koch, Chief Communications Officer at Climeworks, Gopi Billa, Leader of U.S. Financial Services Strategy and Market Sensing at Deloitte, Dan Prud'homme Assistant Professor at Florida International University College of Business, Amit Levi, SVP of Product Management at Papaya Global, Charles de Rougé, Head of Banking and Settlement at Boku, Adam Lee at Boku, Jonny Nash, Senior Director of Global Payments at Papaya Global, Matt McKinney, Co-Founder and CEO of Loop, Duncan Bowring, Director at Accenture Gaming, Brad Manuel, Founder of Livewire, Jordan Schuetz, MBA, Community Organizer of SF Game Development, Nasir Memon, Dean of Computer Science at New York University Shanghai, Andrew Shikiar, Executive Director and CEO of FIDO Alliance, Vinod Vaikuntanathan, Professor of Electrical Engineering and Computer Science at MIT, Blanka Horvath, Associate Professor in Mathematical and Computational Finance at the University of Oxford, Nicola Bates, President and CEO, Siemens Capital Company, Alan Torrance, Head of Open Source for Payments at J.P. Morgan Tony Wimmer, Head of Analytics and Insights at J.P. Morgan Payments Benjamin Stoner, Product Management Executive for Gaming at J.P. Morgan. Mike Frost Specialist at J.P. Morgan, Steven Bufferd, Managing Director of Trust and Safety Products at J.P. Morgan, Vincent Meluzio, Product Solutions Director, J.P. Morgan
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“Social and gaming want the same thing, attention. The difference is, social is pulling through dopamine-driven content, whereas gaming is all through immersive experience — and, actually, there’s a really big difference between those two things...” Thanks to Digiday for the including Gareth Leeding in the piece today.
A year after a revamp by Epic Games, the Fortnite ecosystem is having its YouTube moment
digiday.com
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Livewire reposted this
At Livewire we’ve seen how immersive integrations in gaming can deliver ready-to-roll audiences and limitless creative expression for brands. A new playbook is emerging as next-gen audiences migrate from social. Thanks to Alexander Lee and Digiday for the feature. 🙏🏻
#Gaming is well on its way to becoming a part of brands’ #marketing budgets in 2024 — but via customized brand integrations, rather than traditional programmatic formats. As the space matures, both #publishers and #marketers are looking to develop more seamless ways for brands to plug themselves into these in-game experiences. In this piece by Alexander Lee, we speak to Jonathan Stringfield, PhD of Activision Blizzard, Adam Warner of PepsiCo, Gareth Leeding of Livewire, and Pete Basgen of Wavemaker.
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
digiday.com
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⭐ Livewire's latest Samsung Australia campaign gains Epic Picks on Fortnite Creative - Clash of Commuters. ⭐ The aim of the game is simple... Protect your bus route, take on hordes of caffeine starved commuters and collect Samsung S24 phones as you make your way through the Australian desert to the big smoke. Big shout out to our friends at CHEP Network, Gamefam and Moisty Media for dreaming big. Jump onboard using the map code 2328-5920-2390
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🏆 Talk To Me wins 'Best Use of Emerging Tech’ - Digiday Media Awards 🏆 Congrats to our clients, partners and friends at Altitude Media Group, Havas Play UK , Gamefam.
Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
digiday.com