The power of the Purple Goat campaigns 🙌 A few months ago, Dom Hyams spoke with Rachael Courtney from Virgin Media O2 for The Purple Goat Podcast, and one thing they talked about was some of the benefits that our campaigns have brought to the company after 3 years of working together, and this is what she said... Inclusive marketing will not only bring you some amazing results, but it will also create a positive impact for your brand as a whole! ✅ What are you waiting for?! Do you want to have the same experience with your brand? Contact us today 🚀https://lnkd.in/e4eNp3p9 VD: Clip from a podcast episode with Dom and Rachael filmed at the Virgin Media Gamepad at The O2. Dom is a white male with dark facial hair, a blue jumper and black cap, he's sitting on his powered wheelchair. Rachael is a white blonde female wearing a red and purple cardigan. #ClientTestimonial #MarketingAgency #InclusiveMarketing #InfluencerMarketing #SocialMediaMarketing #InfluencerCampaigns #SocialMediaAgency #DisabilityAwareness
About us
Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community. 22% of the UK population is made up of people living with a disability, thats more than 14 million people in the UK which, comparatively is a HUGE demographic. Yet just 0.06% of adverts feature disabled people... The community wants to be marketed to, to see relatable adverts and to be seen, heard and valued as consumers. At Purple Goat we are passionate about educating and connecting brands with the $8 trillion global disability market. Nothing about us, without us! Listen to the community and get REAL business results.
- Website
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http://www.purplegoatagency.com
External link for Purple Goat Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2020
- Specialties
- marketing, advertising, influencer marketing, disability community, inclusion, social media, inclusive marketing , content creation, paid media, accessibility, strategy, campaign management, insights, research, consultancy, and training
Locations
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Primary
London, GB
Employees at Purple Goat Agency
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Martyn Sibley
🔥 Social entrepreneur (Inc. Purple Goat) 🧑🦼 Business advisor/NED 💜 Envisioning a fully inclusive world 📚 Writer and content creator
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Dom Hyams
Global Client Director at Purple Goat Agency | Marketing | Inclusion | Accessibility
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Dan Wilcox
Chief Operating Officer at Purple Goat
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Harriet Carroll
Operations Manager at Purple Goat Agency
Updates
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Meet the newest member of the Purple Goat team 🐐💜 Iara Amaral has joined us as our new Campaign Executive, she will be working with our Campaign Teams to make sure we deliver the best award-winning inclusive campaigns 🙌 Very excited to have you in the team! #MeetTheTeam #NewMember #MarketingAgencyUK #InclusiveMarketing #SocialMediaMarketing
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Brighton & Hove Pride 2.0 with Strongbow 🌈 Last weekend we had the amazing opportunity to join our friends at The HEINEKEN Company once again for Pride and support them at the Strongbow Stage of Greatness, the most accessible yard at Pride 🙌 The Strongbow yard included: - BSL interpreters for all the performances ✅ - Ramps ✅ - Wheelchair user friendly bars ✅ - Disability confident staff trained by us ✅ - The best VIBES ✅ This is your reminder to never forget about creating accessible spaces and events, everyone wants to have a good time 💜 Beth Forsyth Amanda Codea Dani Roberts Bobbie Jade Solkhon #Accessibility #BrightonPride #DisabilityAwareness #MarketingAgency
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The reality of accessible holidays ✈️ For this episode of The Purple Goat Podcast, Martyn Sibley speaks with Marina Snellenberg, Accessibility Manager at TUI, about the brand's journey to create a more accessible holiday experience for everyone. Martyn opens up about the nuances of accessibility and disability and how it can look very different from one Disabled person to another. And Marina shares the massive positive impact that community insights and influencer campaigns have had for them. An extremely insightful conversation for all travellers, brands and accessible lovers alike 🎙 🔗 Link for Spotify in the comments below. #Accessibility #AccessibleTravel #InclusiveMarketing #PodcastEpisode #MarketingPodcast #Travel #DisabledCommunity
Redefining Accessible Holidays with TUI | E21- The Purple Goat Podcast
https://www.youtube.com/
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It's the Summer of Sports 🏅⚽🏆 This summer has been packed with incredible sports moments, from the UEFA EURO 2024 to the Olympics and Paralympics soon coming 🙌 In a recent Campaign UK article, Dom Hyams emphasised the power of live events in bringing people together, sharing his experience being at the opening weekend of the Olympics, and seeing the Channel 4's Paralympics 2024 ad go live, where Purple Goat worked on. What’s been your highlight of the summer sports season?👇 🔗 Read the full article here: https://lnkd.in/e4M9k9SF
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This week we're talking about: - Bodyform's latest campaign 'The Pain Dictionary' talking about women's health issues 🏆 - The TikTok feature we were ALL waiting for! 🙌 - The collaboration between Primark and Victoria Jenkins to become a more inclusive brand 🚀 - Mattel, Inc. releasing the first ever blind Barbie 🦯 And many more inclusive news! Make sure you subscribe to our newsletter below so you don't miss anything 🚀 #InclusiveMarketing #Newsletter #MarketingNews #SocialMediaNews #MarketingCampaign #MarketingAgency #DisabilityAwareness
Inclusive Marketing News Recap - 6th August 2024
Purple Goat Agency on LinkedIn
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📢 A reminder that businesses MUST prioritise accessibility and inclusion Otherwise you would not only be alienating a significant portion of your customer base, but also missing out on valuable opportunities 🙌 ID: Infographic with some stats "73% of consumers have a first-hand connection to disability AND YET 75-80% of customer experiences are deemed to be a failure by people with a disability". Source: thedrum.com #InclusiveMarketing #Inclusion #DisabledCommunity #DisabilityAwareness #PurplePound #CustomerExperience
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July, you flew by, but you were GREAT ☀️ ft. a few of the things we did at PG this month: - Another podcast session (check out our YouTube channel and Spotify for new episodes coming soon!) 🎙 - A quick visit to MadFest 🙌 - Oyster initiation 🦪🫡 - A great event with our friends at The HEINEKEN Company talking about all things inclusion and disability 💜 - Watching the amazing Channel 4 Paralympics 2024 ad after been working with them for the past few years ✨ #JulyRecap #MarketingAgency #SocialMediaAgency #AgencyLife #DisabledCommunity
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BeReal., Channel 4, Coldplay...those are some of the things that we feature on this week's newsletter 👇 Which one is your favourite? #MarketingNewsletter #InclusiveMarketing #Inclusion #DisabilityAwareness #MarketingAgency #SocialMediaNews #MarketingNews
Inclusive Marketing News Recap - 31st July 2024
Purple Goat Agency on LinkedIn
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An amazing night with our friends at The HEINEKEN Company talking about all things inclusion and disability 💜 #DisabilityAwareness #Inclusion #DisabledCommunity #InclusiveMarketing
Last night, we had the privilege of hosting a panel discussion at our office in London, led by our Enable Taskforce leaders Kath Allan and Laura Dilley. 👏 The event brought together Stephen Rooney, Transformation Director Lawson Mountstevens, Star Pubs Managing Director and Dom Hyams, Global Client Director at Purple Goat Agency. Dom, who lives with Osteogenesis Imperfecta (commonly known as Brittle Bones), provided invaluable insights about our industry from his personal and professional journey. From emphasising the importance of awareness and inclusion of people with disabilities, with a specific focus on the pub industry to how we can all become better allies both within the workplace and in our broader communities, the evening was filled with engaging discussions and thought-provoking audience questions, making it an enriching experience for all attendees. 🙏 Thank you to our panellists and everyone who participated. We'll continue to champion inclusion and make strides towards a more accessible industry. 💪🍻
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