Latest news
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The need for speed: Navigating speed claims in broadband & telecoms ads
- CAP News
- 08 August 2024
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Evidently, evidence is everything! Six tips on sound substantiation
- CAP News
- 08 August 2024
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Rail-y useful advice on making environmental comparisons
- CAP News
- 31 July 2024
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Top tips for responsible influencer marketing
- CAP News
- 31 July 2024
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AI as a marketing term
- CAP News
- 11 July 2024
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Vexed by verifiability? How to make sure your ads comply
- CAP News
- 11 July 2024
Latest rulings
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Independent British Vape Trade Association t/a IBVTA
- Upheld
- National newspaper (ad feature)
- 01 May 2024
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
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Whitbread Group plc t/a Premier Inn, Beefeater
- Upheld
- Search (paid)
- 01 May 2024
A paid-for search ad made misleading claims about the price of hotel rooms.
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XC Trains Ltd t/a Cross Country Trains
- Internet (website content)
- 17 April 2024
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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The Sky Mining Company Ltd t/a Sky Mining
- Press general, Internet (website content), Social media (own site)
- 10 April 2024
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.