Latest news
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Evidently, evidence is everything! Six tips on sound substantiation
- CAP News
- 08 August 2024
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Odds are your gambling post is an ad
- CAP News
- 31 July 2024
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Top tips for responsible influencer marketing
- CAP News
- 31 July 2024
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AI as a marketing term
- CAP News
- 11 July 2024
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A guide to treating Mental Health responsibly in ads
- CAP News
- 23 May 2024
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In-game purchases: guidance review
- CAP News
- 21 May 2024
Latest rulings
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LC International Ltd t/a Coral
- Not upheld
- Digital outdoor
- 31 July 2024
A mobile digital billboard ad for Coral was not inappropriately placed.
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WHG (International) Ltd t/a William Hill Online
- Upheld
- Internet (sponsored search)
- 31 July 2024
A paid-for search ad and a website for William Hill advertising a new customer welcome bonus misled consumers by failing to include all significant conditions of the promotion and by not positioning the conditions prominently.
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GB Sports Advisors Ltd t/a Geoff Banks Online
- Upheld
- Internet (on own site)
- 17 July 2024
A website ad offering a free bet failed to include all the significant conditions of the promotion.
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Festival Free Bets
- Upheld
- Social media (influencer or affiliate ad)
- 15 May 2024
A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.