Microsoft’s Bing Market Share Barely Budged With ChatGPT Add-On
- Search engine has steadily increased usage but remains tiny
- Google meanwhile is racing to add its own AI enhancements
The Bing search engine website.
Photographer: Gabby Jones/BloombergWhen Microsoft Corp. announced it was baking ChatGPT into its Bing search engine last February, bullish analysts declared the move an “iPhone moment” that could upend the search market and chip away at Google’s dominance.
“The entire search category is now going through a sea change,” Chief Executive Officer Satya Nadella said at the time. “That opportunity comes very few times.”