Five Themes for Traders to Watch as Earnings Season Kicks Off

  • Analysts see S&P members posting 9.3% earnings growth, BI says
  • Expectations are high, especially for mega-cap tech stocks

A billboard advertising Netflix Inc. shows in Mumbai.

Photographer: Dhiraj Singh/Bloomberg

A non-stop rally in US stocks since April is facing a major test as companies start reporting earnings next week.

The S&P 500 Index has notched one record after another, powered by the so-called Magnificent 7 and all things artificial intelligence. Companies will have to impress as expectations are elevated, especially for mega-cap technology stocks. Though still robust, big tech earnings are projected to slow.