Omnichannel Orchestration
Streamline Your Omnichannel Marketing in Minutes
Don’t hold your campaigns back with a poorly constructed customer journey. Deliver consistent experiences, across channels, for profitable revenue growth. Integrate and design seamless, real-time experiences in one omnichannel solution without even changing screens.
The Leading All-in-One Marketing Software
Don’t complicate things with multiple apps and integrations. Manage your data and all your marketing channels from a single customer journey orchestration software.
Not Your Average Customer Journey Orchestration Tool
Create email, SMS, mobile messages, and more — all with a single tool. Design sophisticated omnichannel journeys using the easiest drag-and-drop orchestration tool on the market.
Unique Data Architecture for Customer Insights
Our in-memory framework allows real-time processing and quick data exploration so you can understand your customer across all channels — even without IT.
Product Features
The Best Tool for Customer Journey Personalization
Build experiences that feel curated to each individual customer without the fuss — no matter the channel. With Bloomreach, you can ensure you’re sending consistent offers with just a few clicks. Build, test, and optimize at any point.
Create Truly Personalized Journeys With AI-Powered Contextual Personalization
Harness artificial intelligence to tailor your omnichannel campaigns to each customer and drive more conversions. Unlike traditional A/B testing, contextual personalization uses AI to analyze the context for every customer, so you always send the right content on the right channel at the right time.
Maximize Your ROI and Scale With AI
Target Audiences Based on Geo
Launch personalized campaigns using geographic data to help customers plan ahead and search for the best deals during holidays or festive periods.
Launch a Win-Back Campaign
Use customer and product data to create a personalized win-back campaign that’s consistent across multiple channels.
Send Location-Based Offers
Motivate customers to visit your store or purchase from your brand with an offer or incentive for a specific retail location and attribute revenue back to the campaign.
Show the Right Products Through the Right Channel
Loomi AI analyzes customer behavior and preferences to determine the most effective channels for conversion, providing personalized recommendations.
Target Ads to Audiences Who Haven't Opened an Email or SMS
Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS through ads and social media.
Send Text Messages to Customers Who Prefer Them
Optimize SMS costs by exclusively targeting customers who engage better via SMS than email.
Analytics and Customer Preferences
Understand and Optimize With Custom Reports and Analytics
Understand your top-performing channels with customizable dashboards. Identify trends in customer behavior, preferred channels, resonating messaging, and areas for personalization.
Centrally Manage Customer Preferences
Centralize customer preferences and consents. Stay compliant with GDPR and TCPA using our consent management. Utilize first-party data or built-in banners for zero-party data collection to personalize experiences and build trust across channels.
Explore Related Products
Email Marketing
Drive more revenue with fewer emails.
SMS and Messaging
Text less and convert more customers.
Ads and Retargeting
Reduce CAC on popular ad platforms with your existing data.
Web Personalization
Implement real-time personalization and A/B testing for faster ROI.
Mobile and App Marketing
Drive engagement and retention with personalized mobile messages.
Marketing Intelligence and AI
Identify trends in behavior and optimize campaigns with AI.
Experiments and A/B Testing
Go from theory to results fast without relying on other teams.
Omnichannel Orchestration FAQs
What is omnichannel orchestration and how does it differ from multichannel marketing?
Omnichannel orchestration refers to the process of delivering a seamless, consistent customer experience across all channels and touchpoints. Multichannel marketing refers to using multiple channels to reach customers. Bloomreach facilitates an omnichannel customer engagement strategy by unifying customer data from all channels (including offline) and using it to personalize and deliver relevant experiences that make the most sense for your customers.
How does Bloomreach handle data privacy and security when collecting customer data from multiple channels?
At Bloomreach, we take data privacy and security seriously. Our products are built with privacy by design — we are GDPR certified and follow industry best practices for collecting and handling customer data. We use built-in consent management tools to ensure customers have control over their data, making us experts in adapting to customer preferences. Learn more about privacy.
Can Bloomreach integrate with our existing CRM and other marketing tools?
Yes, Bloomreach can integrate with a wide range of tools, including popular solutions like Shopify and Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento, and more. Our API also allows for custom integrations with other tools as needed. Learn more about Bloomreach integrations.
How does Bloomreach support personalization and customization across different channels?
How does Bloomreach handle scalability and reliability for large-scale omnichannel campaigns?
Bloomreach delivers real-time marketing enabled by split-second processing with our proprietary in-memory framework (IMF) architecture. Our solution is designed to process large volumes of data and traffic without issue while ensuring uptime and reliability throughout every campaign.
How does Bloomreach handle attribution and reporting for cross-channel campaigns?
Bloomreach measures and tracks the performance of omnichannel marketing campaigns by providing detailed and customizable reporting and analytics, including attribution tracking, conversion tracking, and campaign performance metrics. This allows marketers to see the impact of their campaigns across all channels and touchpoints, orchestrate customer journeys, and make data-driven decisions to optimize future campaigns.
How easy is it to get started?
Bloomreach makes it easy to get started with a dedicated Use Case Center in the Bloomreach Engagement app. This library of templates enables you to:
- Customize and execute complex marketing campaigns with our out-of-the-box workflows and dashboards
- Save time and resources with campaigns that run smoothly and deliver remarkable results with minimal effort
- Capitalize on Bloomreach’s expert knowledge, collected over years of working with top players on the market
Learn more about Bloomreach’s Plug & Play Library
How can I avoid bombarding customers with too many messages?
- Bloomreach has a smart frequency policy feature that helps you avoid oversaturating your customers by dynamically adjusting the cadence based on each customer’s level of interaction and engagement. Set date-, event-, or customer behavior-based rules to trigger campaigns and leverage predictions to determine the best channel to drive engagement.
- Loomi AI’s optimal send time prediction will also help you send email and SMS messages based on when an individual recipient is most likely to open or click the message.
How can real-time personalization drive more conversions in my omnichannel marketing strategy?
Customers are constantly changing the way they shop and their preferences. That means if you’re using data from older campaigns for your marketing strategy, the communications you send may be out of date by the time they reach the customer. By using the most up-to-date customer data to fuel real-time personalization, you can be confident you are providing the most accurate and relevant content at the right time. For example, you can predict the best time and channel to send your content for opens and clicks, send the best variant for each customer, automatically trigger abandoned cart or loyalty campaigns, and much more. Ultimately, real-time personalization leads to more relevant content; the more relevant your content, the more likely customers will convert and boost revenue. Check out our additional resources:
- See how Loomi AI helps you personalize
- Explore more capabilities for real-time customer journeys
- Explore documentation about product recommendations setup
- Explore documentation about predictions
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
