Disney scores ratings win with The Kardashians season five - as the reality series has best unscripted premiere ratings of the year for Hulu

  • Disney claimed The Kardashians had 3.9M views for the season 5 premiere
  • It also said past seasons had significant increases in viewership
  • The show had the second-best premiere of the year, only bested by Shogun 

Kim Kardashian and the rest of the Kardashian–Jenner clan helped Disney score a ratings win with the premiere episode of season five of their eponymous reality series.

The Kardashians had the best ratings for an unscripted premiere episode of 2024 so far for Disney's streaming services, including Hulu, where the show streams in the US, and Disney+ and Star+, which show The Kardashians internationally, Deadline reported on Thursday.

Season 5 premiered on May 23 and had 3.9 million views globally over its first four days streaming, Disney claimed.

But The Kardashians didn't just perform well among unscripted content.

According to Deadline, the season five premiere currently is the second highest–rated premiere episode of an entertainment program for the year, with only Shogun's premiere besting it.

The Kardashians had the highest-rated unscripted premiere of the year so far for Disney for the season five debut, Deadline reported on Thursday

The Kardashians had the highest-rated unscripted premiere of the year so far for Disney for the season five debut, Deadline reported on Thursday

According to Disney, its streaming services Hulu, Disney+ and Star+ had 3.9M views globally
Hulu plays the show in the us, while Disney+ and Star+ have it for international territories

According to Disney, its streaming services Hulu, Disney+ and Star+ had 3.9M views globally. Hulu plays the show in the us, while Disney+ and Star+ have it for international territories

A show's ability to maintain its audience or grow are also important concerns, and The Kardashians appears to be more popular than ever.

Disney, which doesn't appear to have released easily verifiable ratings numbers, said that viewership for the first season tripled after the season five premiere.

That suggests that some viewers may be going back to the start to catch up on episodes they missed or to fill in some of the famous family's recent backstory.

Other viewers may also be intrigued enough by the series to want to start fresh with it before making it to the present day.

Other previous seasons are apparently getting attraction new views, with Disney claiming that seasons two through four saw viewership increases of between 99 and 187 percent following the season five premiere.

The Kardashians is the second flagship reality series for the Kardashian–Jenners, following the series that helped cement their fame, Keeping Up With The Kardashians.

The reality stars have only been working on their Hulu series for five seasons, but the outlet notes that this is their 25th season of television when combining their two main shows.

The Kardashians hit the internet in 2022, but the Kardashian–Jenners had already been filming KUWTK since 2007.

The move to the Disney-owned streaming services translated to bigger budgets and higher production values — including a less cliched score and more film-like cinematography — for the newer show compared to its predecessor. 

According to Deadline, the season five premiere currently is the second highest¿rated premiere episode of an entertainment program for the year, with only Shogun's premiere besting it; Kim pictured March 10 in Beverly Hills

According to Deadline, the season five premiere currently is the second highest–rated premiere episode of an entertainment program for the year, with only Shogun's premiere besting it; Kim pictured March 10 in Beverly Hills

Disney claimed viewership also increased significantly for past seasons of The Kardashians; Kendall Jenner pictured May 6 in NYC

Disney claimed viewership also increased significantly for past seasons of The Kardashians; Kendall Jenner pictured May 6 in NYC

Season five of The Kardashians marks the 25th season for the famous family when combined with their earlier show Keeping Up With The Kardashians; Kim seen May 6 in NYC

Season five of The Kardashians marks the 25th season for the famous family when combined with their earlier show Keeping Up With The Kardashians; Kim seen May 6 in NYC

Kim stars with her sisters Kourtney and Khloé Kardashian and Kendall and Kylie Jenner, as well as their mother Kris Jenner (pictured), and all are credited as EPs

Kim stars with her sisters Kourtney and Khloé Kardashian and Kendall and Kylie Jenner, as well as their mother Kris Jenner (pictured), and all are credited as EPs

The Kardashians has documented much of the controversy following Kim's divorce from her husband, her buzzy relationship with Pete Davidson, her sister Kourtney's romance and marriage to husband Travis Barker, the birth of their son Rocky, and the births of Khloé's son Tatum with her ex Tristan Thompson and the birth of Kylie's son Aire, whom she shares with her ex Travis Scott. 

Kim and her sisters have also had several spin-off reality shows in recent years, and the SKIMS mastermind has lately taken a stab at acting with a lead role opposite Emma Roberts on the latest season of American Horror Story.

Kim stars with her sisters Kourtney and Khloé Kardashian and Kendall and Kylie Jenner, as well as their mother Kris Jenner. 

All six family members are also executive producers on The Kardashians.