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This is the hilarious moment ITV's This Morning accidentally aired a rude word while broadcasting live from Dortmund in Germany on Wednesday.
Host Josie Gibson, 39, was being filmed in ahead of this evening's highly-anticipated Euros 2024 match, which will see England face the Netherlands in the semi-final.
The Bristolian was getting stuck into the action as she quizzed the crowds of fans lining the streets and heading to the pubs ahead of the big game.
Josie asked them about their score predictions and joked whether any of them would be willing to sell their tickets.
But, This Morning viewers were quick to spot that one of the bars behind Josie in the shot had a rude-sounding name, Brauhaus Wenkers.
This is the hilarious moment ITV 's This Morning accidentally aired a rude word while broadcasting live from Dortmund in Germany on Wednesday
Host Josie Gibson , 39, was being filmed in ahead of this evening's highly-anticipated Euros 2024 match, which will see England face the Netherlands in the semi-final
The Bristolian was getting stuck into the action as she quizzed the crowds of fans lining the streets and heading to the pubs ahead of the big game
While it wasn't a copy of the exact British swear word, it was similar enough for people to take notice and point it out on social media.
One X (formerly Twitter) user shared a screengrab of the moment and penned: 'Perfect placement!' alongside a laughing emoji.
Another said: 'You couldn't make it up: Dutch fans drinking outside a bar called Wenkers (ITV This Morning) I love Holland but this was too funny.'
In the photo, Josie was eagerly chatting away to a group of Britons who had no idea what was hilariously in the shot behind them.
The moment passed and the presenter did a piece to camera, exclaiming: 'It's coming home. I cannot even describe to you how electric the atmosphere is here.
'I am definitely going to get into this football. It's absolutely magic and this football top, means absolutely everything.'
The presenter struggled to be heard as fans were chanting loudly in the background of the very lively segment.
However, some viewers at home are displeased with the football content and have taken to social media to say they are 'sick' of it on the daytime show. Users quipped:
'Not everyone likes football, I'm sick of it being the only thing on tv every night, and now on This Morning. No thanks. I've switched off #ThisMorning.'
Another said: 'You couldn't make it up: Dutch fans drinking outside a bar called Wenkers (ITV This Morning) I love Holland but this was too funny'
Some viewers at home are displeased with the football content and have taken to social media to say they are 'sick' of it on the daytime show
'Sick of bloody football and tennis #ThisMorning.'
'Have they any idea how many people are fed up with this overhyped football. Sadly I’m guessing many in the other three UK nations hope they get stuffed because of it #ThisMorning.'
'Are they gonna talk about f****** football for the whole show? F**** sake like #ThisMorning.'
The accidental swear word blunder comes just after Josie's fellow hosts Cat Deeley and Ben Shephard suffered a hilarious mishap in the studio just moments before they went live on air on Monday.
As the pair were getting ready to present the daytime show, their ITV co-host Lorraine Kelly , 64, cut to the This Morning set to check in on the duo to find out what would be coming up.
The accidental swear word blunder comes just after Josie's fellow hosts Cat Deeley and Ben Shephard suffered a hilarious mishap in the studio just moments before they went live on air on Monday
Lorraine and the viewers at home were faced with scenes of chaos as Cat, 47, and Ben, 49, revealed there had been a blunder while filming - and it involved some unique guests
But Lorraine and the viewers at home were faced with scenes of chaos as Cat, 47, and Ben, 49, revealed there had been a blunder while filming - and it involved some unique guests.
The presenters had brought in two alpacas to film a segment of the programme, who left a 'bit of a protest' on the floor.
Ben admitted: 'Now, we've had a bit of a mishap in the studio already. Because we brought in a couple of alpacas, Lorraine, called Bob and Dave.'
They then played some pre-recorded footage of the animals going to the toilet in the middle of the This Morning studio, which appeared to be a messy affair.
Shocked, Lorraine reacted: 'Oh, thanks for that - oh no!,' with Cat chiming in with: 'There was a bit of a protest [with the alpacas], it didn't stop!'
Ben joked: 'We're still tidying up, Lorraine,' just before the clip cut off ahead of This Morning's scheduled start time at 10am.
