He's got the bloat factor! Simon Cowell displays fuller face and double chin during X Factor live show
As one of the music industry's most powerful men, image is important.
But if the way that he looked on Wednesday is anything to go by, Simon Cowell is letting things slip.
The X Factor judge showed up to the live show with a bloated face, puffy eyes and what looked like a growing double chin, looking almost unrecognisable from his previous image.
![Fuller face: Simon Cowell displayed his bloated face as he posed with Carmen Electra on Wednesday night's X Factor](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167DC21F000005DC-865_634x526.jpg)
Fuller face: Simon Cowell displayed his bloated face as he posed with Carmen Electra on Wednesday night's X Factor
He has a lot to deal with at the moment, after losing a significant amount of viewers during this series of the UK singing contest, and the pressure seems to be getting to the 53-year-old mogul.
Although the US version of the show is going from strength to strength, Simon seems to be losing the suave image that he's cultivated over the last few years.
While rumours have circulated over the past few months that the Syco founder has had a number of cosmetic procedures to keep him looking as young as possible, he seemed puffy and bloated during Wednesday's show.
![Looking puffy: Simon shows off his chubby cheeks during Wednesday night's live show](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167D61D0000005DC-825_634x504.jpg)
Looking puffy: Simon shows off his chubby cheeks during Wednesday night's live show
![Different image: Simon looks a lot fuller faced than he did a few weeks ago](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167DC1EE000005DC-171_634x691.jpg)
Different image: Simon looks a lot fuller faced than he did a few weeks ago
The British music manager, whose weight has fluctuated over the last few years, looked larger than usual as he sat alongside his fellow judges on the panel.
Usually dressed to impress, Simon's grey suit looked like it was pulling on him as he made his way on to the stage, creating an unflattering shape on him.
The star's jet black hair was as immaculate as usual, but unfortunately his face looked a lot larger than usual.
![Under pressure: The music mogul is facing pressure after viewing figures fell significantly for this year's UK X Factor](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167D61A4000005DC-340_306x593.jpg)
![Under pressure: The music mogul is facing pressure after viewing figures fell significantly for this year's UK X Factor](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167D61AD000005DC-650_306x593.jpg)
Under pressure: The music mogul is facing pressure after viewing figures fell significantly for this year's UK X Factor
![Not so flattering: The judge's suit looks a little tight as he takes to the X Factor stage](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167DE24E000005DC-572_634x940.jpg)
Not so flattering: The judge's suit looks a little tight as he takes to the X Factor stage
Simon will be hoping that XFactor winner James Arthur will secure the Christmas number one this year, despite the falling viewer figures.
Writing on Twitter after James' win, he seemed hopeful, saying:
'Looks like James Arthur is going to have a massive hit this week. Congratulations.'
It has just been announced that the talent show king will be returning for the seventh series of Britain's Got Talent, along with David Walliams, Alesha Dixon and Amanda Holden.
While he is rumoured to be shaking up the X Factor panel for next year, it seems that he is happy with the BGT line up.
'I loved doing the show last year, the new panel worked really well and I'm very happy they have all agreed to come back. Last year was a special year for talent and I hope that in 2013, off the back of an amazing year for Britain, we find another global star,' he said.
![Hectic schedule: The usually image-conscious TV star seems to have let his style slip, perhaps due to his crazy work life](https://i.dailymail.co.uk/i/pix/2012/12/13/article-2247439-167D6890000005DC-943_634x407.jpg)
Hectic schedule: The usually image-conscious TV star seems to have let his style slip, perhaps due to his crazy work life
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