A vertical stack of three evenly spaced horizontal lines.
A magnifying glass. It indicates, "Click to perform a search".
Newsletters
Subscribe
An icon in the shape of a person's head and shoulders. It often indicates a user profile.
Log in
Subscribe
Business
Strategy
Economy
Finance
Retail
Advertising
Careers
Media
Real Estate
Small Business
Tech
Science
AI
Sustainability
Enterprise
Transportation
Startups
Innovation
Markets
Stocks
Indices
Commodities
Crypto
Currencies
ETFs
Lifestyle
Entertainment
Culture
Travel
Food
Health
Parenting
Reviews
Tech
Streaming
Home
Kitchen
Style
Beauty
Pets
Gifts
Deals
Politics
Military & Defense
Law
Education
Personal Finance
Banking
Credit Cards
Investing
Loans
Mortgages
Video
Big Business
Food Wars
So Expensive
Explainers
Still Standing
Boot Camp
All
A-Z
Advertising
AI
Banking
Business
Careers
Commodities
Credit Cards
Crypto
Culture
Currencies
Economy
Education
Enterprise
Entertainment
ETFs
Finance
Food
Health
Indices
Innovation
Investing
Law
Lifestyle
Loans
Markets
Media
Military & Defense
Mortgages
Parenting
Personal Finance
Politics
Retail
Reviews
Small Business
Science
Startups
Stocks
Strategy
Sustainability
Tech
Transportation
Travel
Video
Featured
Talent Insider
About
About
Advertise
Careers
Code of Ethics
Contact Us
Corporate
Corrections Policy
Follow
RSS
Sitemap
Facebook
Twitter
Instagram
YouTube
LinkedIn
Subscriptions
Intelligence
Video
It indicates an expandable section or menu, or sometimes previous / next navigation options.
CMO Insider
Why everyone loves "Jake from State Farm," according to Kristyn Cook, chief agency, sales, and marketing officer
An curved arrow pointing right.
A stylized bird with an open mouth, tweeting.
Twitter
LinkedIn
An image of a chain link. It symobilizes a website link url.
Copy Link
The letter F.
An envelope. It indicates the ability to send an email.
Julia Hood
,
Lara O'Reilly
, and
Will Wei
2024-06-25T23:37:09Z
An curved arrow pointing right.
A stylized bird with an open mouth, tweeting.
Twitter
LinkedIn
An image of a chain link. It symobilizes a website link url.
Copy Link
The letter F.
An envelope. It indicates the ability to send an email.
Description
An icon in the shape of an angle pointing down.
More from
CMO Insider
How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve business
A triangle pointing right which indicates this type of media can be played.
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
A triangle pointing right which indicates this type of media can be played.
"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
A triangle pointing right which indicates this type of media can be played.
Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"
A triangle pointing right which indicates this type of media can be played.
Show more
It indicates an expandable section or menu, or sometimes previous / next navigation options.
Newsletters
An icon in the shape of a person's head and shoulders. It often indicates a user profile.
Log in
Subscribe
Jump to
Main content
Search
Account